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590 Facebook credits advertisers after conversion lift bug

Business of Apps
Anne Freer @ Business of Apps · 12/02/2020 06:05 EDT

Facebook credits advertisers after conversion lift bug

Facebook has reportedly been offering credit to advertisers following a bug in its software. According to The Wall Street Journal citing people familiar with the matter, a bug in the social network’s conversion lift tool produced erroneous results for 12 months. The issue caused concern among retail marketers who have been spending more heavily on social campaigns to offset losses caused by COVID-19. Marketers boosted their spending and direct-to-consumer ad platforms by around 5-10% during this period. Adv

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