Consumer spending on apps and in-app subscriptions is predicted to reach $270 billion on the App Store and Google Play by 2025. That’s according to new research from Sensor Tower. The figures suggest that app spend would be 2.5x that of 2020. The increase is bolstered by the phenomenal shift to apps witnessed during the pandemic – a trend that is forecast to be sustained as it has paved the... Read more ›
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Vidmob, the video advertising company, has just raised $50 million in a Series C funding round. Notable investors included Adobe and Shutterstock. The company plans to use the cash injection to supports a global expansion, focus on new eCommerce products and invest in new products. “Every other area of enterprise operations has been positively impacted by software platforms – increasing efficiency and using data to bring intelligence to decision-making,” said... Read more ›
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Downloads for business apps like Zoom and Microsoft Teams rose 132% in Europe during 2020 to 705.8 million, according to new data from Sensor Tower. It’s not difficult to see why, as more people were confined to work from home during the early months of the year, following government lockdowns. App installs climbed 17.3% year-on-year in 2020 to 28.4 billion while user spend rose to $14.8 billion. Zoom was the... Read more ›
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Miele, the company that makes household appliances, announced that it had increased its stake in recipe app KptnCook to 50%. KptnCook was founded by a Berlin-based start-up in 2014. The app provides plenty of fresh and healthy recipes to give people daily inspiration for new meals. Most recipes take just 30 minutes to prepare. The app received the the Google Design Award in 2018, followed by the coveted German Design... Read more ›
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Twitch, the live-streaming platform for gaming content now owned by Amazon, has been steadily diversifying its offering following an uplift in users in 2020. The average number of viewers jumped from 1.36 million to 2.9 million between the start of 2020 and the end of the year. Coronavirus lockdowns undoubtedly led to an increased demand from users locked up at home with more free time on their hands. Now, Twitch... Read more ›
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Spotify is apparently planning to launch an audio ad marketplace that would allow advertisers to connect with the app’s users. The Spotify Audience Network works across Spotify music that’s ad-supported, Spotify Originals and Exclusives but also via podcasts streamed on Megaphone and Anchor. Spotify said that the development was still in its early stages, but could eventually allow marketers to reach audiences in screen less moments at scale on and... Read more ›
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In the early days of digital marketing, ads were traded in much the same way you’d buy a regular magazine ad. Salespeople would reach agreements with advertisers to place a banner on a website for a specific period. If you chose to advertise on a large publisher’s website there was no way of knowing who saw your ads. The problem with this approach was targeting. This sounds ancient in 2021.... Read more ›
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In the early days of digital marketing, ads were traded in much the same way you’d buy a regular magazine ad. Salespeople would reach agreements with advertisers to place a banner on a website for a specific period. If you chose to advertise on a large publisher’s website there was no way of knowing who saw your ads. The problem with this approach was targeting. This sounds ancient in 2021.... Read more ›
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App Radar the Austrian app marketing company founded in 2015, just acquired TheTool, a competitor based in Spain. The company said that the assets-only deal would expand its presence across Europe and allow the app marketing firm to boost its range of features. TheTool provides data insights for app marketers. The company boasts some 400 clients. App Radar offers its clients a host of self-service tools and managed services to... Read more ›
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2020 was a big year for mobile advertisers, not just because of COVID-19 but also changes announced with iOS 14. The latest Singular ROI Index 2021 shows that there were 10 new advertising networks that joined on mobile platforms and for other verticals. These included: Aura ironSource Blind Ferret BlueStacks Crossinstall Fluent JetFuel Mistplay Digital Turbine Fyber LINE Ads OEM publishing and on-device platforms were performing particularly well. These tend... Read more ›
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The top 10 most downloaded mobile games generated some 233 million downloads from the App Store and Google Play in January 2021, down from 240 million in December 2020. That’s according to new data from App Figures. The top apps included DOP2, Among Us!, Garena Free Fire, Join Clash 3D, and Sushi Roll 3D. Among US! saw downloads quickly shoot up back in August 2020. It held the top spot... Read more ›
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Downloads of the popular audio networking app Clubhouse rose to 8.1 million by mid February, up from 3.5 million on February 1st. That’s according to new data from app experts App Annie. The app has attracted much attention in the US, Japan, Germany and Brazil for one, because VIPs have been using the app to discuss topics and secondly, because it restricted the number of users to invite-only at the... Read more ›
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Podimo, the subscription audio app that features stories and podcasts, just raised €11.2 million in funding. The round was led by Chr. Augustinus investment fund and had participation from existing investors. Podimo was launched in 2019. The app provides personalised recommendations for listeners. Once subscribed, users gain access to some 600 shows. It offers creators a share of the revenues that it makes. The app is live in Germany, Denmark... Read more ›
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Social commerce is a rapidly growing area of the US eCommerce segment that has found new success especially in light of the Covid pandemic. According to eMarketer, social commerce penetration in China is predicted to reach $363.3 billion in 2021, up 35.5% from 2020. Social commerce will account for 13.1% of total eCommerce sales in the country. Meanwhile, sales from social networks in the US are projected to jump 4.3%... Read more ›
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As Apple’s Identifier for Advertisers (IDFA) regulations take shape, a group o mobile marketing companies have joined forces to address the concerns of the industry. The Post-IDFA Alliance which consists of market leaders Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular recently launched the ‘No IDFA? No Problem’ resource that mobile advertisers and publishers can use to help them transition the iOS 14 update. On the website, the alliance writes: “Apple’s... Read more ›
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Invite-only photo app Dispo has quickly succeeded in attracting over 10,000 downloads, according to Forbes. Unsurprisingly, the app has been compared to Clubhouse in its approach to limit downloads to an invite-only approach. Dispo works like a disposable camera. Users take photographs but have to wait 24 hours before they appear in their feed. There’s also a public photo album users can contribute toward called Rolls. This puts the app... Read more ›
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TikTok has received a row of complaints from the European Union in regards to its failure to protect children from ads and harmful content, unfair terms and misleading data processing declarations. The European Consumer Organisation (BEUC) officially filed the complaint with the European Commission. Consumer organisations in 15 countries in the EU have already urged authorities to look into TikTok more closely. The allegations state that the app is failing... Read more ›
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Marketers have certainly felt the effects of the coronavirus pandemic in 2020 and one area where this is particularly evident appears to be consumer trust. According to research from Iterable, 87% of marketers said they needed to change their strategy in order to boost consumer trust. Among the most important changes cited were a stronger focus on being crisis-response driven (25%), more empathy-driven (24%) and more sales-driven (23%). For example,... Read more ›
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MobileSoft Technology, Inc. was an established company that specialized in mobile application development for small businesses and publishers, using its revolutionary low-code/no-code software as a service (SaaS) platform. MobileSoft’s proprietary software, utilized under both the MobileSoft and Seattle Cloud businesses, allows users to design, build, and publish native and hybrid mobile applications. While MobileSoft strongly believes in the utility and quality of its platform and services, MobileSoft has Read more ›
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Cameo, the app that brings together customers and celebrities through paid personalised content, is apparently in talks to raise funds which would value the start-up at $1 billion, up from $300 million in 2019. According to people close to the matter, the company is looking to raise $100 million. The way the app works is by letting fans purchase personalised greetings and messages from stars, singers, actors and musicians. Cameo... Read more ›
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Most popular sources
Business Insider
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16% 2 |
Vox
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12% 9 |
Wired
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12% 10 |
Gizmodo
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7% 1 |
Mashable
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6% 3 |
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23.01.2026 19:33
Last update: 19:12 EDT.
News rating updated: 02:20.
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