TikTok is apparently preparing to launch an affiliate program for shop owners to promote their products on the app. According to tweet by Stacked Marketer, the popular short-form video app is working on ways to bring together brands and influencers in this way. Where a shop wants to promote one of their products, they can work with creators on TikTok to feature it on their channels. As part of the... Read more ›
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LinkedIn is focusing in on its community of creators by establishing a creator management team. According to announcement by editor in chief at LinkedIn Daniel Roth: “Creators are the lifeblood of LinkedIn. People who share their voice with the goal of building up the community — whether that’s by creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they’re worth... Read more ›
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Reddit app installs skyrocketed to 6.6 million in January 2021, representing its highest number of downloads ever. That marks a 43% jump over its December downloads, and a 128% rise over January 2020 levels. The app has amassed some 122 million installs worldwide which the majority coming form the US (46%). US users also spend the most on the app (76% of consumer spending or $5.5 million). According to data... Read more ›
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Last year, mobile phone users spent $111 billion on in-app purchases on par with levels in 2019. Non-gaming subscription apps grew their share of revenues to 11.7% or $13 billion in 2020. That’s a 34% rise over 2019 ($9.7 billion), according to new data from SensorTower. Consumers in the US spent around $5.9 billion in the top 100 non-game mobile apps on subscriptions, an increase of 26% over the previous... Read more ›
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Consumers spent $3 billion on dating apps in 2020, which is 15% more than in the previous year. According to new insights from App Annie, dating apps saw downloads skyrocket to 560 million. Tinder ranked highest among the non-gaming apps for consumer spending in 2020 worldwide and in the US. But Chinese dating app TanTan rose to the top in China for consumer spending. GLAM and NoonDate secured ranks #2... Read more ›
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TikTok was the most downloaded app on the App Store in January 2021, according to research from AppFigures. On Google Play, Telegram rose to the top followed by, you guessed it, TikTok. It seems there’s no stopping the short-form video app (though lockdowns likely have something to do with its continued success). Telegram scored some 68 million downloads following WhatsApp privacy rule changes. Other apps featuring in the charts included... Read more ›
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Scalarr, the startup that fights ad fraud using machine learning has just raised $7.5 million in a Series A funding round, led by the European Bank of Reconstruction and Development, with participation from TMT Investments, OTB Ventures and Speedinvest. The company was launched in an attempt to offer better anti-fraud solutions. Scalarr offers several anti-fraud tools including its DeepView product which uses artificial intelligence to reduce fraud risks by identifying... Read more ›
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Zoomd, the mobile user acquisition and engagement platform, recently acquired Japan-headquartered mobile marketing firm Performance Revenues. As the name suggests, Performance Revenues provides performance-based marketing tools for mobile marketers and media managers. Notable clients include NASDAQ-listed international companies. Zoomd hopes the acquisition can bolster its entry into the Japanese market and extend its existing and new client distribution channels, influencer marketing and video creation se Read more ›
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Fitness apps have boomed ever since lockdowns kept people stuck indoors. New research by Upfluence shows how fitness influencers have been using social media platforms to boost their profiles. Based on the analysis of 1,000 fitness influencers on Instagram, YouTube, Facebook, TikTok and blogs, the company found that Instagram and YouTube were the most popular platforms for fitness influencers. It’s easy to see why: both are big on images and... Read more ›
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AppsFlyer, the mobile marketing expert, just announced the launch of PredictSK, a predictive analytical solution that will form part of its SKAdNetwork suite, SK360. Once Apple starts enforcing its AppTrackingTransparency framework in spring 2021, the PredictSK engine will launch to give marketers through the changes. The company said that its SKAdNetwork would form a major part of campaign measurement and optimisation on iOS, following the privacy changes by Apple. To... Read more ›
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App Annie, the mobile data and analytics firm, just launched a brand new app to help mobile marketers stay on top of market trends. The new App Annie Pulse app is a great tool for busy times and a changing app economy. With over $143 billion spent on mobile and 218 billion new app downloads in 2020, app insights are vital to driving a successful app business. The new app... Read more ›
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Uptime, the free app that presents users with five-minute knowledge bits from top books and courses, just raised $16 million in a Seed funding round. The round was led by Tesco CEO Sir Terry Leahy, entrepreneur and chairman of N Brown, Lord Alliance, and members of private equity firm Thomas H Lee. With the global education tech market valued at almost $90 billion in 2020, Uptime plans to use the... Read more ›
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Snapchat is looking to roll out a new feature that would remind users to review their friend lists. Users will then be able to remove people whom they no longer want to be associated with. Dubbed ‘Friend Check Up’ feature, the tool will notify users to check their friend lists to see if they’d like t remove someone. It is launching on Android devices first over the next month and... Read more ›
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TikTok has extended its agreement with Universal Music Group (UMG) to roll out a new experience for its users that aims to compensate artists and songwriters more fairly. The aim of the collaboration is to reach music fans on the popular short-form video app while ensuring that music is fairly licensed and artists are compensated. “We are excited to enter this new era with UMG and UMPG to continue supporting... Read more ›
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TikTok has unveiled a version of its popular app for Google TV and Android TV devices. This will allow users to watch short-form videos on large screens such as smart TVs and even projectors. “We’re excited to bring the creativity and joy of TikTok to Google TV and other Android TV OS devices across Europe,” said Rich Waterworth, General Manager at TikTok UK. “The TikTok on TV experience will be... Read more ›
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Pinterest revenues rose 76% year-on-year to $706 million during Q4 2020. The increase was driven by strong ad revenues and the expansion of the platform’s eCommerce and shopping options. Demand was particularly high during the holiday season. “As we look to the future, our focus will continue to be delivering more inspiring and shoppable content and helping advertisers realize the value and positivity of our platform,” Ben Silbermann, CEO and... Read more ›
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As the mobile app economy is heading toward $171 billion by 2024, app developers and marketers must understand how consumers feel about installing apps to complete orders or services. However, a whopping 78% of users chose to abandon a transaction because a business required them to install a mobile app. That’s according to new research from Heady, based on a survey of US-based smartphone users. Over 68% of users said... Read more ›
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Clubhouse, the audio-based social app just hit the three million download threshold, according to data from app experts Appfigures. The app has been causing waves, for one because it is invite-only, and because celebrities and influencers have already been using it to discuss hot topics. Still technically in beta, that’s not keeping users worried about missing out from downloading the hotly touted app. Downloads rose to 158,000 earlier this week.... Read more ›
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Adjust, the app marketing platform, announced that it has joined the TikTok For Business Marketing Partner Program. The program is designed for brands and marketers to provide them with better tools for more meaningful engagement. The company which provides analytics tools to measure app marketing performance will join TikTok as a measurement partner. Advertisers on the popular app can then use its tools to optimise, measure and target their ad... Read more ›
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As YouTube ventures into shorter video formats, the company is now testing a feature that lets users share segments of videos and live streams. It’s called “Clips” and is currently being trialled in beta. Only a small number of gaming channels have been given access. Clips will let users clip specific sections of videos – from 5 to 60 seconds in length – and share them with others. The clip... Read more ›
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Most popular sources
Business Insider
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16% 2 |
Vox
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12% 9 |
Wired
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12% 10 |
Gizmodo
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7% 1 |
Mashable
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6% 3 |
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23.01.2026 19:33
Last update: 19:12 EDT.
News rating updated: 02:20.
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