The use of dating apps worldwide continued to grow throughout the pandemic even though people were more restricted when it came to meeting up. Data by Finaria.it found that revenues among the top five dating apps hit $100 million in January 2021. Tinder remained the most profitable app at $64.6 million in revenues in the first month of the year alone. In-app purchases rose by 250% over the three years... Read more ›
2
A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities white paper reveals that advertiser concerns aren’t without merit as they have a one in three chance of being investigated for violating privacy regulations. Digital measurement of mobile ad... Read more ›
0
According to TikTok over a third of its users now take part in Branded Hashtag Challenges. These are hashtag competitions usually sponsored by brands and companies to bolster their recognition and awareness. New research from Mediakix has found that the average Branded Hashtag Challenge generates 6.1 billion views. Samsung’s #VideoSnapChallenge is the single largest challenge to date with some 27 billion views. Based on an analysis of over 100 such... Read more ›
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Swaarm announced a new attribution chain methodology for mobile ads following the changes made with iOS 14. The Privacy Enabled Attribution (PEA Chain) provides an attribution model for companies that have been impacted by Apple’s removal of its user device identifier for advertisers (IDFA). The removal of IDFA has been a big blow to many mobile advertisers as it impacts current user attribution models and thus makes it harder to... Read more ›
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Finance apps had a standout year in 2020 with downloads rising 15% year-on-year to 4.6 billion. That’s according to brand new research from mobile app marketing firm Liftoff. In conjunction with App Annie, the latest Mobile Finance Apps Report finds that despite economical uncertainty due to COVID-19 lockdowns, finance app downloads outpaced overall downloads by 2x. Time spent in finance apps rose to 16.3 billion more hours in 2020, up... Read more ›
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HUAWEI Ads partnership program will provide new incentives and support to advertisers, developers and agencies while giving them the chance to reach a global audience of engaged smartphone users. Huawei, the world leading technology company, has announced the expansion of its advertising business in Europe with the roll out of Huawei Ads platform and partnership program for agencies and app publishers. HUAWEI Ads is a real time advertising marketplace tailored... Read more ›
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On the back of growing demand from mobile and app advertisers, digital ad revenues in the US jumped 12% to nearly $140 billion in 2020, according to a report by the Interactive Advertising Bureau and PwC. The findings highlight that advertising within the tech space rebounded quickly after initially grinding to a halt due to the pandemic. Digital video saw some of the highest growth at 21% to $26.2 billion,... Read more ›
2
Apple’s AppTrackingTransparency released as part of iOS 14 means that users need to actively opt-in for an app to use their Apple IDFA for ad targeting and attribution. App marketers and advertisers worried that the new opt-in would hamper with measurement and optimisation of app campaigns on iOS devices. But as the industry adopted to the changes and has become more privacy-aware, opt-in rates for tracking were predicted to remain... Read more ›
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Games were the top ranking apps in 2020 in terms of app growth and retention in part due to rapid innovation within the space and the introduction of hyper casual games. That’s according to new findings from global app marketing platform Adjust and its latest Mobile App Growth Report produced in collaboration with Facebook. The report notes that the gaming sector benefited from consumers looking for entertainment and more fun... Read more ›
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TikTok has partnered with IPG Mediabrands to create customised programs for clients of the ad agency. As part of the Creator Collective, IPG and TikTok hope to help advertisers establish a more authentic presence on the popular short-form video app and among its creators. “On TikTok, brands have the unique ability to become creators and storytellers by listening to the community and adopting an always-on approach to their content,” explained... Read more ›
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App store consumer spending in the UK rose beyond $1 billion during Q1 2021, a 60% year-on-year growth. That’s according to the latest report from mobile data and analytics specialist App Annie. The findings also highlight that global average time spent in apps was up 30% to 4.2 hours compared to 2019. Globally, the UK ranked fifth for leading app markets in terms of consumer spending, behind the US, Japan,... Read more ›
0
Clubhouse added a Payments feature this week that lets users leave tips for their favourite hosts. Right now, 100% of tips are being shared with the creators and a welcome addition. The move follows the launch of its creator accelerator program to pay select creators and provide sponsorship deals and help to establish brand connections. It’s clear that Clubhouse is trying to keep creators coming and users happy by launching... Read more ›
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Facebook is testing a new web application that brings together features from Instagram Live and Clubhouse. Dubbed Hotline, the feature lets creators talk to their audiences and answer their questions via text and audio. In comparison to Clubhouse, creators can turn on their cameras. Among the first to test the tool was Nick Huber, a real-estate investor, who helps people foster their professional skills on the social network by sharing... Read more ›
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Pinterest appears to be interested in purchasing Visual Supply Company, the maker of the VSCO app. VSCO is a photo and video editor. It provides presents and editing tools like Contrast and Saturation for free, but also more advanced presets to recreate the more iconic vintage look of a Kodak, Fuji, and Agfa. Subscriptions are based on an annual fee. According to sources talking to The New York Times, VSCO... Read more ›
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Almost half of Gen Z and millennials have previously bought an item they’ve seen on a social media app or during a livestream. That’s according to new research from the Influencer Marketing Factory. Social commerce is a convenient way to shop directly from within a social media app. The number of US social commerce shoppers grew 25% in 2020 and is expected to grow another 13% this year. Social commerce... Read more ›
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Instagram has officially launched its Remix feature. The TikTok Duet rival was teased earlier this year as yet another “borrowed” addition to the popular imaging app. Facebook and its subsidiary are known to adapt tools from apps such as Snapchat or TikTok to keep their users engaged. Instagram added Remix to its Reels. It lets users create their own content alongside other people’s previously posted videos. In other words, users... Read more ›
2
Some 218 billion apps were downloaded in 2020, representing a 7% growth over the previous year. That’s according to new data from AdColony. Overall, users spent 4.2 hours per day using their mobile devices which was 20% higher than in 2019. These changes were driven by COVID-related lockdowns. Among the top mobile game downloads, 78% were casual games. Some 45% of apps used during Q1 2021 were games and 36%... Read more ›
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In-app purchases were up 40% to $32 billion year-on-year in Q1 2021 on iOS and Google Play, according to new data from App Annie. The figure shows just how impactful the pandemic has been on the app market with lockdowns resulting in a growing number of consumers turning to mobile entertainment. Video streaming, social apps and mobile games performed particularly well. Smartphone users spent some $9 billion more on apps... Read more ›
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AppTweak, the company behind an App Store optimisation tool, just secured $22 million in a series B round from Groupe Rossel. It comes at a time when the app business is booming and a growing number of developers are looking for ways to boost the presence of their apps across stores. Optimisation for mobile games can result in a 34% improvement in visibility, but it’s not a one-off process, but... Read more ›
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Spotify has just acquired live audio app maker Betty Labs. It seems the popular music app is exploring ways to compete with Clubhouse and Co. As one of the prime providers of podcasts, it’s not surprising that Spotify perceives apps such as Clubhouse as a threat. The acquisition will help the company to expand its live audio projects. “Creators and fans have been asking for live formats on Spotify, and... Read more ›
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Most popular sources
Business Insider
|
22% 3 |
Wired
|
13% 3 |
Tom's Hardware
|
8% 1 |
Gizmodo
|
8% 6 |
Vox
|
8% 6 |
| View sources » | |
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22.01.2026 14:20
Last update: 14:15 EDT.
News rating updated: 21:12.
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