25 place 9

397 40% of Gen Z and millennials are shopping on social media

Business of Apps
Anne Freer @ Business of Apps 1 place · 04/08/2021 05:10 EDT

40% of Gen Z and millennials are shopping on social media

Almost half of Gen Z and millennials have previously bought an item they’ve seen on a social media app or during a livestream. That’s according to new research from the Influencer Marketing Factory. Social commerce is a convenient way to shop directly from within a social media app. The number of US social commerce shoppers grew 25% in 2020 and is expected to grow another 13% this year. Social commerce sales are expected to rise some 35% in 2021, taking a small share of overall eCommerce sales at 4.3%. Arou

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