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AppTweak, the company behind an App Store optimisation tool, just secured $22 million in a series B round from Groupe Rossel. It comes at a time when the app business is booming and a growing number of developers are looking for ways to boost the presence of their apps across stores. Optimisation for mobile games can result in a 34% improvement in visibility, but it’s not a one-off process, but rather an ongoing investment. AppTweak hopes to use the cash injection to extend its international presence by lau
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Business of Apps
Tango Gameworks had a six-month old build of a Hi-Fi Rush sequel when the studio was acquired by Krafton back in August. Read more Read more ›
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Chinese EV makers Zeekr, Xpeng, and Li Auto announced record deliveries for September, intensifying competition for Tesla in the crucial China market. Read more ›
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Microsoft has announced the next roster of titles set to join Xbox Game Pass in October. (Can you believe it's October already? No, me neither.) Read more Read more ›
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PlayStation services have been knocked offline by unknown issues affecting players across PS5 and PS4. Read more Read more ›
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A White House official warned of "severe consequences for Iran" if it carried out the attack, according to reports. Read more ›
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Downpours at Spruce Pine, North Carolina have taken the biggest known deposit of high-purity quartz offline, leaving the global tech supply chain potentially starved of an ingredient vital for making microchips. Read more ›
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Beyond debuting new features for Copilot+ AI PCs and Windows 11's 2024 update, Microsoft is also giving its Copilot AI a makeover on the web, mobile and desktop. That includes a slightly friendlier interface wherever you access it, along with new capabilities like Copilot Voice, which allows you to talk conversationally with the AI assistant. Ultimately, Microsoft is aiming for Copilot to be seen as more than just a party... Read more ›
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Westinghouse is taking one step forward to getting approval for its eVinci microreactor. Read more ›
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Square Enix producer Naoki Yoshida has said he wants to launch Final Fantasy 16 on Xbox at some point. Read more Read more ›
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Adobe’s updated consumer-focused Elements apps are here. Photoshop Elements 2025 adds new Magic Eraser-style object removal, depth of field adjustments and more. Meanwhile, Premiere Elements 2025 for video creators introduces dynamic titles, color correction tools and a simplified timeline. The Elements apps, which Adobe debuted 23 years ago, take select features from the high-end professional suites and trickle them down to casual users. They’re like pared-down and easier-to-use versions of... Read more ›
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Image: Getty Images Microsoft is launching a redesigned version of Copilot today, intent on becoming an AI assistant or companion. To celebrate this, Microsoft’s new AI CEO, Mustafa Suleyman, has penned a 700-plus-word memo on what he describes as a “technological paradigm shift” toward AI models that can understand what humans see and hear. Suleyman joined Microsoft earlier this year as the CEO of its new Microsoft AI division, amid... Read more ›
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In the wake of a devastating storm, the North Carolina town is coming together to help people get critical services. Read more ›
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Microsoft is rolling out a ton of new features for Copilot+ laptops starting today, including the highly controversial Recall. Read more ›
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Image: Microsoft Microsoft is starting to release its Windows 11 2024 update today, also known as version 24H2. This update includes a number of small but useful additions to Windows 11 that improve the Start menu, File Explorer, Settings, and much more. The Start menu has a big change for those using Microsoft’s Phone Link software. The Windows 11 2024 update adds a side panel to the Start menu that... Read more ›
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Illustration by Alex Castro / The Verge Gamers hoping to spend an evening in front of their PlayStation 5 or PlayStation 4 may be out of luck, as Sony’s gaming network is suffering a massive outage on Monday night. The official PSN Service Status page confirms problems affecting everything “Other, PS Vita, PS3, PS4, PS5, Web.” If it’s PlayStation — it’s not working. On my end, attempting to launch a... Read more ›
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S.Lab, a producer of eco-friendly packaging solutions, has received $100,000 in equity-free funding from Google along with ongoing mentorship, product support, and Cloud credits, as part of the Google... Read more ›
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Crowdsourced strategies can introduce a diversity of perspectives, leading to more innovative and adaptable game plans, writes a high school senior and sports fanatic. Read more ›
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Oscar and Grammy award-winning composer Hans Zimmer has released his main theme for Dragon Age: The Veilguard, which you can listen to right now just below. Read more Read more ›
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Apple's budget-friendly iPhone SE is set for a major overhaul with a fourth generation model expected to launch in spring 2025. The upcoming model will mark a significant departure from its predecessors, adopting several features from higher-end iPhones while maintaining its position as the most affordable new model in Apple's lineup. According to recent reports, the iPhone SE 4 will sport a design reminiscent of the iPhone 14, featuring a... Read more ›
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Business of Apps
Remerge is conducting a short survey to find out what marketers think about the effectiveness of app marketing campaigns. You’ll get a copy of the full results once the survey closes on September 30, 2024. And as thank you for your time, you’ll be entered into a prize draw to win a €300 Amazon voucher. Don’t forget to submit your details at the end of the survey for your chance... Read more ›
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![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Are you ready for the next app growth frontier? Join us at App Promotion Summit Berlin to get ready to scale and grow apps in 2025. As we reach the final quarter of 2024 the app industry is on the cusp of a new wave of sustained progress. Everyone has a smartphone with base of 500m in the EU alone. Device functionality continues to improve with AI, connected devices and... Read more ›
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Most popular sources
Business Insider
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35% 13 |
Eurogamer.net
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10% 8 |
The Verge
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9% 3 |
Mashable
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7% 2 |
CNET
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4% 2 |
| View sources » | |
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01.10.2024 11:42
Last update: 11:36 EDT.
News rating updated: 18:30.
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