Spotify is apparently planning to launch an audio ad marketplace that would allow advertisers to connect with the app’s users. The Spotify Audience Network works across Spotify music that’s ad-supported, Spotify Originals and Exclusives but also via podcasts streamed on Megaphone and Anchor. Spotify said that the development was still in its early stages, but could eventually allow marketers to reach audiences in screen less moments at scale on and... Read more ›
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In the early days of digital marketing, ads were traded in much the same way you’d buy a regular magazine ad. Salespeople would reach agreements with advertisers to place a banner on a website for a specific period. If you chose to advertise on a large publisher’s website there was no way of knowing who saw your ads. The problem with this approach was targeting. This sounds ancient in 2021.... Read more ›
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In the early days of digital marketing, ads were traded in much the same way you’d buy a regular magazine ad. Salespeople would reach agreements with advertisers to place a banner on a website for a specific period. If you chose to advertise on a large publisher’s website there was no way of knowing who saw your ads. The problem with this approach was targeting. This sounds ancient in 2021.... Read more ›
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App Radar the Austrian app marketing company founded in 2015, just acquired TheTool, a competitor based in Spain. The company said that the assets-only deal would expand its presence across Europe and allow the app marketing firm to boost its range of features. TheTool provides data insights for app marketers. The company boasts some 400 clients. App Radar offers its clients a host of self-service tools and managed services to... Read more ›
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2020 was a big year for mobile advertisers, not just because of COVID-19 but also changes announced with iOS 14. The latest Singular ROI Index 2021 shows that there were 10 new advertising networks that joined on mobile platforms and for other verticals. These included: Aura ironSource Blind Ferret BlueStacks Crossinstall Fluent JetFuel Mistplay Digital Turbine Fyber LINE Ads OEM publishing and on-device platforms were performing particularly well. These tend... Read more ›
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The top 10 most downloaded mobile games generated some 233 million downloads from the App Store and Google Play in January 2021, down from 240 million in December 2020. That’s according to new data from App Figures. The top apps included DOP2, Among Us!, Garena Free Fire, Join Clash 3D, and Sushi Roll 3D. Among US! saw downloads quickly shoot up back in August 2020. It held the top spot... Read more ›
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Downloads of the popular audio networking app Clubhouse rose to 8.1 million by mid February, up from 3.5 million on February 1st. That’s according to new data from app experts App Annie. The app has attracted much attention in the US, Japan, Germany and Brazil for one, because VIPs have been using the app to discuss topics and secondly, because it restricted the number of users to invite-only at the... Read more ›
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Podimo, the subscription audio app that features stories and podcasts, just raised €11.2 million in funding. The round was led by Chr. Augustinus investment fund and had participation from existing investors. Podimo was launched in 2019. The app provides personalised recommendations for listeners. Once subscribed, users gain access to some 600 shows. It offers creators a share of the revenues that it makes. The app is live in Germany, Denmark... Read more ›
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Social commerce is a rapidly growing area of the US eCommerce segment that has found new success especially in light of the Covid pandemic. According to eMarketer, social commerce penetration in China is predicted to reach $363.3 billion in 2021, up 35.5% from 2020. Social commerce will account for 13.1% of total eCommerce sales in the country. Meanwhile, sales from social networks in the US are projected to jump 4.3%... Read more ›
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As Apple’s Identifier for Advertisers (IDFA) regulations take shape, a group o mobile marketing companies have joined forces to address the concerns of the industry. The Post-IDFA Alliance which consists of market leaders Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular recently launched the ‘No IDFA? No Problem’ resource that mobile advertisers and publishers can use to help them transition the iOS 14 update. On the website, the alliance writes: “Apple’s... Read more ›
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Invite-only photo app Dispo has quickly succeeded in attracting over 10,000 downloads, according to Forbes. Unsurprisingly, the app has been compared to Clubhouse in its approach to limit downloads to an invite-only approach. Dispo works like a disposable camera. Users take photographs but have to wait 24 hours before they appear in their feed. There’s also a public photo album users can contribute toward called Rolls. This puts the app... Read more ›
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TikTok has received a row of complaints from the European Union in regards to its failure to protect children from ads and harmful content, unfair terms and misleading data processing declarations. The European Consumer Organisation (BEUC) officially filed the complaint with the European Commission. Consumer organisations in 15 countries in the EU have already urged authorities to look into TikTok more closely. The allegations state that the app is failing... Read more ›
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Marketers have certainly felt the effects of the coronavirus pandemic in 2020 and one area where this is particularly evident appears to be consumer trust. According to research from Iterable, 87% of marketers said they needed to change their strategy in order to boost consumer trust. Among the most important changes cited were a stronger focus on being crisis-response driven (25%), more empathy-driven (24%) and more sales-driven (23%). For example,... Read more ›
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MobileSoft Technology, Inc. was an established company that specialized in mobile application development for small businesses and publishers, using its revolutionary low-code/no-code software as a service (SaaS) platform. MobileSoft’s proprietary software, utilized under both the MobileSoft and Seattle Cloud businesses, allows users to design, build, and publish native and hybrid mobile applications. While MobileSoft strongly believes in the utility and quality of its platform and services, MobileSoft has Read more ›
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Cameo, the app that brings together customers and celebrities through paid personalised content, is apparently in talks to raise funds which would value the start-up at $1 billion, up from $300 million in 2019. According to people close to the matter, the company is looking to raise $100 million. The way the app works is by letting fans purchase personalised greetings and messages from stars, singers, actors and musicians. Cameo... Read more ›
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TikTok is apparently preparing to launch an affiliate program for shop owners to promote their products on the app. According to tweet by Stacked Marketer, the popular short-form video app is working on ways to bring together brands and influencers in this way. Where a shop wants to promote one of their products, they can work with creators on TikTok to feature it on their channels. As part of the... Read more ›
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LinkedIn is focusing in on its community of creators by establishing a creator management team. According to announcement by editor in chief at LinkedIn Daniel Roth: “Creators are the lifeblood of LinkedIn. People who share their voice with the goal of building up the community — whether that’s by creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they’re worth... Read more ›
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Reddit app installs skyrocketed to 6.6 million in January 2021, representing its highest number of downloads ever. That marks a 43% jump over its December downloads, and a 128% rise over January 2020 levels. The app has amassed some 122 million installs worldwide which the majority coming form the US (46%). US users also spend the most on the app (76% of consumer spending or $5.5 million). According to data... Read more ›
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Last year, mobile phone users spent $111 billion on in-app purchases on par with levels in 2019. Non-gaming subscription apps grew their share of revenues to 11.7% or $13 billion in 2020. That’s a 34% rise over 2019 ($9.7 billion), according to new data from SensorTower. Consumers in the US spent around $5.9 billion in the top 100 non-game mobile apps on subscriptions, an increase of 26% over the previous... Read more ›
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Consumers spent $3 billion on dating apps in 2020, which is 15% more than in the previous year. According to new insights from App Annie, dating apps saw downloads skyrocket to 560 million. Tinder ranked highest among the non-gaming apps for consumer spending in 2020 worldwide and in the US. But Chinese dating app TanTan rose to the top in China for consumer spending. GLAM and NoonDate secured ranks #2... Read more ›
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Most popular sources
Business Insider
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39% 20 |
Eurogamer.net
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10% 8 |
The Verge
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7% 1 |
Engadget
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4% 1 |
CNET
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4% 3 |
| View sources » | |
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01.10.2024 13:25
Last update: 13:21 EDT.
News rating updated: 20:21.
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