156 place 2

463 Flurry data shows iOS app tracking opt-in rate has reached just 13%

Business of Apps
Anne Freer @ Business of Apps 1 place · 05/05/2021 06:50 EDT

Flurry data shows iOS app tracking opt-in rate has reached just 13%

Apple’s Identifier for Advertiser (IDFA) officially launched with the release of iOS 14.5 at the end of April. The addition requires that users must consent to apps tracking them for advertising targeting. The move has been widely criticised by the ad industry because it presents a significant challenge to provide a less disruptive advertising experience. “Apple’s removal of IDFA has been concerning businesses like ours and our marketing partners that rely on user-level tracking to effectively optimize our

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