TikTok was the most downloaded app on the App Store in January 2021, according to research from AppFigures. On Google Play, Telegram rose to the top followed by, you guessed it, TikTok. It seems there’s no stopping the short-form video app (though lockdowns likely have something to do with its continued success). Telegram scored some 68 million downloads following WhatsApp privacy rule changes. Other apps featuring in the charts included... Read more ›
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Scalarr, the startup that fights ad fraud using machine learning has just raised $7.5 million in a Series A funding round, led by the European Bank of Reconstruction and Development, with participation from TMT Investments, OTB Ventures and Speedinvest. The company was launched in an attempt to offer better anti-fraud solutions. Scalarr offers several anti-fraud tools including its DeepView product which uses artificial intelligence to reduce fraud risks by identifying... Read more ›
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Zoomd, the mobile user acquisition and engagement platform, recently acquired Japan-headquartered mobile marketing firm Performance Revenues. As the name suggests, Performance Revenues provides performance-based marketing tools for mobile marketers and media managers. Notable clients include NASDAQ-listed international companies. Zoomd hopes the acquisition can bolster its entry into the Japanese market and extend its existing and new client distribution channels, influencer marketing and video creation se Read more ›
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Fitness apps have boomed ever since lockdowns kept people stuck indoors. New research by Upfluence shows how fitness influencers have been using social media platforms to boost their profiles. Based on the analysis of 1,000 fitness influencers on Instagram, YouTube, Facebook, TikTok and blogs, the company found that Instagram and YouTube were the most popular platforms for fitness influencers. It’s easy to see why: both are big on images and... Read more ›
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AppsFlyer, the mobile marketing expert, just announced the launch of PredictSK, a predictive analytical solution that will form part of its SKAdNetwork suite, SK360. Once Apple starts enforcing its AppTrackingTransparency framework in spring 2021, the PredictSK engine will launch to give marketers through the changes. The company said that its SKAdNetwork would form a major part of campaign measurement and optimisation on iOS, following the privacy changes by Apple. To... Read more ›
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App Annie, the mobile data and analytics firm, just launched a brand new app to help mobile marketers stay on top of market trends. The new App Annie Pulse app is a great tool for busy times and a changing app economy. With over $143 billion spent on mobile and 218 billion new app downloads in 2020, app insights are vital to driving a successful app business. The new app... Read more ›
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Uptime, the free app that presents users with five-minute knowledge bits from top books and courses, just raised $16 million in a Seed funding round. The round was led by Tesco CEO Sir Terry Leahy, entrepreneur and chairman of N Brown, Lord Alliance, and members of private equity firm Thomas H Lee. With the global education tech market valued at almost $90 billion in 2020, Uptime plans to use the... Read more ›
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Snapchat is looking to roll out a new feature that would remind users to review their friend lists. Users will then be able to remove people whom they no longer want to be associated with. Dubbed ‘Friend Check Up’ feature, the tool will notify users to check their friend lists to see if they’d like t remove someone. It is launching on Android devices first over the next month and... Read more ›
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TikTok has extended its agreement with Universal Music Group (UMG) to roll out a new experience for its users that aims to compensate artists and songwriters more fairly. The aim of the collaboration is to reach music fans on the popular short-form video app while ensuring that music is fairly licensed and artists are compensated. “We are excited to enter this new era with UMG and UMPG to continue supporting... Read more ›
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TikTok has unveiled a version of its popular app for Google TV and Android TV devices. This will allow users to watch short-form videos on large screens such as smart TVs and even projectors. “We’re excited to bring the creativity and joy of TikTok to Google TV and other Android TV OS devices across Europe,” said Rich Waterworth, General Manager at TikTok UK. “The TikTok on TV experience will be... Read more ›
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Pinterest revenues rose 76% year-on-year to $706 million during Q4 2020. The increase was driven by strong ad revenues and the expansion of the platform’s eCommerce and shopping options. Demand was particularly high during the holiday season. “As we look to the future, our focus will continue to be delivering more inspiring and shoppable content and helping advertisers realize the value and positivity of our platform,” Ben Silbermann, CEO and... Read more ›
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As the mobile app economy is heading toward $171 billion by 2024, app developers and marketers must understand how consumers feel about installing apps to complete orders or services. However, a whopping 78% of users chose to abandon a transaction because a business required them to install a mobile app. That’s according to new research from Heady, based on a survey of US-based smartphone users. Over 68% of users said... Read more ›
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Clubhouse, the audio-based social app just hit the three million download threshold, according to data from app experts Appfigures. The app has been causing waves, for one because it is invite-only, and because celebrities and influencers have already been using it to discuss hot topics. Still technically in beta, that’s not keeping users worried about missing out from downloading the hotly touted app. Downloads rose to 158,000 earlier this week.... Read more ›
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Adjust, the app marketing platform, announced that it has joined the TikTok For Business Marketing Partner Program. The program is designed for brands and marketers to provide them with better tools for more meaningful engagement. The company which provides analytics tools to measure app marketing performance will join TikTok as a measurement partner. Advertisers on the popular app can then use its tools to optimise, measure and target their ad... Read more ›
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As YouTube ventures into shorter video formats, the company is now testing a feature that lets users share segments of videos and live streams. It’s called “Clips” and is currently being trialled in beta. Only a small number of gaming channels have been given access. Clips will let users clip specific sections of videos – from 5 to 60 seconds in length – and share them with others. The clip... Read more ›
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AppLovin, the app marketing company for developers, is said to be acquiring Berlin-based start-up Adjust for around $1 billion. Adjust makes measurement tools for developers to gain a deeper insight over the performance of their app ad campaigns. The transaction has yet to be approved by the regulators and has not been publicly announced. AppLovin has an approximate value of $2 billion and is looking to go public in 2021.... Read more ›
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With Apple’s IDFA updates just around the corner, Facebook has announced some changes to minimize the impact on its advertisers. IDFA will alert users to their data being tracked in-app for advertising purposes. Users can switch off data tracking if they wish to do so. The move has bene heavily criticised by marketers and developers because it means that ad providers such as Facebook won’t be able to track ads... Read more ›
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Vivino, the popular wine app launched in 2010, just raised $155 million in a Series D round led by Kinnevik and with participation from Sprints Capital, GP BullHound and existing investors. To date the company has raised $221 million. Vivino provides wine recommendations that over time become personalised to user taste. Users can shop based on grape or regional selections of wine. They can also get recommendations based on food... Read more ›
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In light of the ongoing restrictions due to the COVID-19 pandemic, dating apps have witnessed a boon in younger users. According to data from Sensor Tower, average user age across the top 25 dating apps was the lowest ini three years in the US. And it appears that the pandemic has accelerated this trend markedly. Developers have been quick to react to this trend by adding features such as live... Read more ›
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US Android users are about to get access to betting and gambling apps via the Play Store. Certain US states have allowed casino apps, sports and lottery games from March 1st, 2021. Google will allow real-money gambling apps and ads that are related to these apps. App developers must complete an application form to comply with state and country laws. Apps must be rated adult-only and include information that ensures... Read more ›
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Most popular sources
Business Insider
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31% 6 |
The Verge
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8% 3 |
Eurogamer.net
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8% 4 |
Mashable
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5% 2 |
CNET
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5% 3 |
| View sources » | |
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01.10.2024 15:34
Last update: 15:21 EDT.
News rating updated: 22:21.
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