![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
0
Amazon Prime Video has taken to TikTok and launched “Cités” in France – an exclusive show to air on the popular video app. The series was written by French artist Abd Al Malik and explores France’s cultural heritage through the eyes of Gen Z. Rather than posing as one long episode, each is made up of 60 seconds. The show will run on @primevideofr. In addition, Amazon launched a Prime... Read more ›
1
TikTok launched a feature that lets creators connect with their audiences by answering their questions. The TikTok Q&A tool is a question-and-answer tool specifically designed for curators and influencers who use the app. Fans can raise questions that are labelled in the comment section so that creators can more easily spot and answer them. The feature is meant to bring communities closer together. Creators can also add Q&A comments as... Read more ›
0
Twitter is testing a new Shop button that would allow users to purchase products directly from a tweet. As multiple social media companies have been jumping on the eCommerce bandwagon during COVID lockdowns, Twitter has been rather slow to follow. But now the company seems to be ready to launch its own shopping tools. The Shop butting includes information such as pricing, an image of the product and more information.... Read more ›
0
When it comes to brand loyalty most consumers still think of it as a program in exchange for rewards. A new report by Merkle highlights that 70% of consumers prefer discounts and offers, especially given the financial uncertainty that COVID-19 has caused. Another 81% said they wanted a relationship with a brand, that is they want to be supported when purchasing products or services Among the most redeeming ways to... Read more ›
0
Pinterest announced that it will soon add a video advertising solution and a suite of new measurement tools for marketers. The company said in an advertiser event that the Pinterest Premiere video tools lets advertisers reach audience at scale through exclusive video placements on the home feed. Audiences can be targeted by demographic, interest or category. The solution is being rolled out in the US, UK, France, Germany and Greece... Read more ›
0
Vungle the mobile performance ad company announced that it acquired mobile gaming analytics firm GameRefinery. Financial details of the deal were not disclosed. GameRefinery operates an intelligence platform that provide developers with insights into app retention and monetisation through cloud-based tools. Clients include Zynga, King an Rovio. The company offers contextual data sets on over 160,000 gaming apps which could seriously expand Vungle’s targeting capabilities and ultimately help advertisers sche Read more ›
0
In 2020, hyper casual games accounted for 31% of downloads of mobile games. That’s a significant jump up from the 17% it had in 2017 and pandemic lockdowns are the most likely drivers for the quicker adoption. According to new research from Sensor Tower, game genres that saw rapid growth included Arcade and Puzzle games, which increased 33% and 78%, respectively, last year. Among the top games in these categories... Read more ›
0
TikTok just launched a new TikTok for Business profile on its app for marketers and brands looking to use the app for their digital marketing campaigns. The new section includes marketing tips, insights on app usage and advertising events. Many of the posts are in the form of short video clips. The first few available right now feature tips on promotions and how to increase responses. Marketers who are still... Read more ›
1
Step, the banking app for teens, announced that it reached the benchmark of one million users since it launched just four months ago. Step offers financial tools for teens below the age of 18. Users can claim a bank account and get a secure debit card. Step also has a peer payment system through which money can be transferred. “The rapid adoption of Step reflects the evolving needs of today’s... Read more ›
0
Instagram is launching a feature that lets users go live together with three other people. Dubbed ‘Live Rooms’, the tool makes it possible to broadcast together. That sounds a bit like the video version of Clubhouse. Previously, Instagram users could only livestream together with one other person. The update opens the door for more collaborative video sessions – from podcasts, to interviews, panel discussions and even music jams. “Being able... Read more ›
0
Mobile game retention is a tricky beast. Getting new users to download and install a game is relatively easy and cheap to do, at just $1.47 per user in the US. But retaining those users is notoriously hard and enticing them to make an in-app purchase sets apps back an average $43.88 according to Liftoff data. Now, wappier, a platform for apps and businesses that uses machine learning to help... Read more ›
0
AdColony, the mobile advertising technology company, has been acquired by Digital Turbine in a deal worth $400 million. Digital Turbine connects app developers and advertisers with mobile carriers in order to make app discovery an easier process. It now works with more than 40 carriers including AT&T, T-Mobile, Telefonica, Samsung, Verizon, HTC, Singtel and Sony. “We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO... Read more ›
0
Consumer spending on dating apps skyrocketed in January 2021, with users spending 52% more in Tinder, Bumble, Hinger and Plenty of Fish than in the previous year. Total spending amounted to some $55 million, compared to $37 million in 2020. That’s according to new data released by App Figures, which finds that pandemic lockdowns let to a spike in users downloading dating apps. Meanwhile, new dating apps have been flocking... Read more ›
1
Facebook launched a new music app called BARS that allows users to create and share their raps to professional beats. It follows the release of its Collab music video app which rivals TikTok and other short-form video apps. But while Collab is geared toward users making music together, BARS focuses at wannabe rappers. Users can select from hundreds of quality beats, then write their own lyrics and record a video.... Read more ›
2
Wallapop, the Spanish virtual marketplace that resembles a mix of Etsy and eBay, just raised €157 million in a round led by Korelya Capital and backed by former investors in the company. This brings the valuation of the app that lets users resell their used items alongside homemade goods to €690 million. Wallapop plans to use the funding to expand its services and products. It currently has some 15 million... Read more ›
0
Consumer spending on apps and in-app subscriptions is predicted to reach $270 billion on the App Store and Google Play by 2025. That’s according to new research from Sensor Tower. The figures suggest that app spend would be 2.5x that of 2020. The increase is bolstered by the phenomenal shift to apps witnessed during the pandemic – a trend that is forecast to be sustained as it has paved the... Read more ›
0
Vidmob, the video advertising company, has just raised $50 million in a Series C funding round. Notable investors included Adobe and Shutterstock. The company plans to use the cash injection to supports a global expansion, focus on new eCommerce products and invest in new products. “Every other area of enterprise operations has been positively impacted by software platforms – increasing efficiency and using data to bring intelligence to decision-making,” said... Read more ›
0
Downloads for business apps like Zoom and Microsoft Teams rose 132% in Europe during 2020 to 705.8 million, according to new data from Sensor Tower. It’s not difficult to see why, as more people were confined to work from home during the early months of the year, following government lockdowns. App installs climbed 17.3% year-on-year in 2020 to 28.4 billion while user spend rose to $14.8 billion. Zoom was the... Read more ›
0
Miele, the company that makes household appliances, announced that it had increased its stake in recipe app KptnCook to 50%. KptnCook was founded by a Berlin-based start-up in 2014. The app provides plenty of fresh and healthy recipes to give people daily inspiration for new meals. Most recipes take just 30 minutes to prepare. The app received the the Google Design Award in 2018, followed by the coveted German Design... Read more ›
0
Twitch, the live-streaming platform for gaming content now owned by Amazon, has been steadily diversifying its offering following an uplift in users in 2020. The average number of viewers jumped from 1.36 million to 2.9 million between the start of 2020 and the end of the year. Coronavirus lockdowns undoubtedly led to an increased demand from users locked up at home with more free time on their hands. Now, Twitch... Read more ›
0
Most popular sources
Business Insider
|
32% 7 |
The Verge
|
8% 3 |
Eurogamer.net
|
8% 4 |
CNET
|
5% 4 |
Mashable
|
5% 2 |
| View sources » | |
LIKE us on Facebook so you won't miss the most important news of the day!
01.10.2024 15:25
Last update: 15:21 EDT.
News rating updated: 22:21.
What is Times42?
Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.