![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
0
During 2020, there were 218 billion new app downloads, a rise of 7% from the previous year, according to new data from AdColony. A whopping 78% of all games were casual games and users spent 4.2 hours on average using their mobile devices each day. The latest report highlights a significant shift in consumer behaviour during the COVID-19 pandemic. Mobile gaming quickly took off as a fun form of stress... Read more ›
2
Tinder owner Match recently made a substantial investment in Garbo, the non-profit background checking platform founded by women. Match which also owns dating apps Hinge, Plenty of Fish and OKCupid, didn’t disclose any full financial details, but it seems the company is keen to integrate Garbo into its dating apps starting in the US in 2021. Garbo does background checks on people by looking at their public records to scan... Read more ›
0
With top games seeing 7-day retention rates that are 45% higher than the average, many developers are wondering what’s keeping gamer attention high? New research by Google reveals that it’s a mix of in-game tactics and building a broader community of players that generates success. For example, live gaming streams created over 11 billion watch time hours on YouTube over the twelve months from October 2019 to 2020. During COVID-19... Read more ›
0
App sessions in food and drink apps rose 105% year-on-year according to the latest data from App Annie, the mobile analytics company. Although global app sessions in takeaway apps dropped during Q1 2020 to 1.81 billion in March, they quickly recovered and spiked to 3.02 billion in December 2020. China’s sessions were among the highest, tripling to 368 million. Russia also saw notable gains to 63 million sessions. Only India... Read more ›
1
Payment app Stripe just raised $600 million bringing its total valuation to a whopping $95 billion. Participation for the round came from Allianz X, AXA, Baillie Gifford, Fidelity Management & Research Company, Sequoia Capital, and Ireland’s National Treasury Management Agency. Stripe will use the injection to expand its European business. Among notable partners in Europe are Axel Springer, Jaguar Land Rover, Maersk, Metro, Mountain Warehouse and Waitrose. “In 2021, we... Read more ›
0
Clubhouse officially announced its first creator program – the Clubhouse Creator First which lets hosts and creators build audience and connect with brands on the app. The program is a first step toward monetising their content on Clubhouse. Applications for the program are open until the end of March and 20 creators will be accepted and receive resources to help them expand their audiences. Clubhouse has been a standout success... Read more ›
1
This article was first published on Tenjin blog. We are happy to announce that we are launching a closed beta for the first stage of our iOS 14.5 solution – Attribution Modeling. In the first stage, all the users who signed up to Tenjin get SKAdNetwork Conversion Values reporting for free. We are especially proud that we are the only MMP that offers this with the flexibility to use all... Read more ›
0
Facebook launched a range of new tools for creators to monetise their content. Now, creators of short-form videos can earn revenues from their videos. At the same time, the social network updated its eligibility criteria for in-stream ads, and opened access to its in-stream ads for livestream. Paid online events and fan subscriptions are now available in more countries. Facebook said it would start to test monetisation for videos on... Read more ›
0
Mobile and social media shopping have boomed during the pandemic. Amazon has been one of the main benefactors from the boom and research shows that live shopping and social commerce could become a $2 trillion market by 2024. New data from App Annie finds that in 2020, Pinterest downloads grew 193 million, up 50% from 2019. The increase was driven by a higher number of consumers using the platform to... Read more ›
1
Reddit is partnering with media services company Omnicom Media Group to scale its ad business internationally and in the US. As part of an Enterprise Partnership agreement, Omnicom clients at agencies like Hearts & Science, PHD, and Resolution will be able to access Reddits creative strategy support and training tools, measurement and reporting data alongside its insights tools. This would allow advertisers to more effectively engage with the 52 million... Read more ›
0
A majority fo Gen Z shoppers (62%) said they will shop more frequently online after the pandemic than before. That’s according to a new report from The Influencer Marketing Factory, which found that 97% of Gen Z consumers use social media as the main source for their shopping inspiration. Some 40% follow brands on social media and 68% read or watch at least three reviews before making a purchase for... Read more ›
0
Nowadays affiliate world notes highly increased interest in the Crypto niche according to recent crypto-boom and remote work during the pandemic that contributes hard into thoughts about financial freedom and investments. Here is a short example of how affiliates find successful ways of traffic monetization tracking trends attentively. The whole world witnessed the explosive growth of Bitcoin that attracts a new wave of crypto-enthusiasts and investors. Just this fact was... Read more ›
0
Walmart plans to partner once again with TikTok to host a second live-streamed shopping event, following the success of an earlier trial in the US. The upcoming livestream will feature creators and influencers for the “Spring Shop-Along: Beauty Edition”. The event is scheduled for March 11 at 9pm EST on the Walmart TikTok channel. Although Walmart did not disclose sales after the first TikTok live-stream, it said that the event... Read more ›
0
The adoption of app-ads.txt rose 79% in 2020 across the leading 10,000 Android apps and 77% across the top 10,000 iOS apps. That’s according to new research from Pixalate, based on an analysis of over 5.5 million apps. App-ads.txt and ads.txt were developed by the IAB in order to promote transparency in programmatic advertising. The newly released data highlights that 13% of Google Play Store apps now have app-ads.txt, which... Read more ›
0
Diversity in advertising is of growing concern to both consumers and brands. New research by Facebook found that 54% of consumers said they did not feel culturally represented by online ads and 71% expected brands to promote diversity and inclusion more in their ads. The study based on the responses of 1,200 people over the age of 18 in the UK, US and Brazil also highlighted that women were 14x... Read more ›
0
You’ve built your app, you’re advertising it on Facebook and the downloads are rolling in. So why aren’t you rolling in money? Most users will never pay in apps. What if you could zoom in on the users that actually do? Introducing Bango Audiences. The lens that brings new payers into focus. They’re the people we know have spent money in similar apps before and are likely to spend again.... Read more ›
0
Gen Z have long been active users of their mobile devices, but during 2021 lockdowns, UK users age 21 to 24 were spending 57% more time in livestreams compared to last year. Livestreams saw users hip increase by 23%. That’s according to new research from Gen Z friend app Yubo. Yubo also noted a 135% increase in users playing trivia games on their mobile devices. Across 2020, there was an... Read more ›
0
Mobile games are becoming larger. According to research from SensorTower, the average file size of mobile games increased by 76% in the US since 2016. Based on an assessment of the top 100 revenue generating mobile games in the US App Store, the experts found that the average game file size was 264MB in 2016 compared to 465MB in 2020. Median file size increased 103% over the past five years.... Read more ›
1
Google confirmed that it would not use alternative identifiers to target consumers once it phases out third-party cookies. In 2020, the company said it would remove support for the cookies to restore trust with users and consumers. According to its research, 72% of people feel that they are being tracked online by advertisers while 81% consider the risks to outweigh the benefits. As part of its Privacy Sandbox, Google has... Read more ›
0
TikTok was the most downloaded non-gaming app in February 2021. According to new data from SensorTower, the app had 56 million installs globally in the second month of the year. Among the countries with the largest number of installs were China with 18% followed by the US with 11%. The top 10 ranking reveals that Facebook-owned apps Facebook, Instagram, Messenger and WhatsApp all scored in the top 10. Telegram, MX... Read more ›
0
Most popular sources
Business Insider
|
39% 20 |
Eurogamer.net
|
10% 8 |
The Verge
|
7% 1 |
Engadget
|
4% 1 |
CNET
|
4% 3 |
| View sources » | |
LIKE us on Facebook so you won't miss the most important news of the day!
01.10.2024 13:22
Last update: 13:16 EDT.
News rating updated: 20:11.
What is Times42?
Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.