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556 Google to phase out identifiers for ad targeting

Business of Apps
Anne Freer @ Business of Apps 1 place · 03/09/2021 06:05 EDT

Google to phase out identifiers for ad targeting

Google confirmed that it would not use alternative identifiers to target consumers once it phases out third-party cookies. In 2020, the company said it would remove support for the cookies to restore trust with users and consumers. According to its research, 72% of people feel that they are being tracked online by advertisers while 81% consider the risks to outweigh the benefits. As part of its Privacy Sandbox, Google has been joining other tech leaders in replacing third-party cookies with other user-level

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