Around 2% of the 1,000 top-grossing apps in the Apple App Store are scams, according to a recent analysis by The Washington Post. The apps in questions charged consumers some $48 million combined of which Apple receives a 30% cut. In response to the Post’s findings, Apple took down two-thirds of the 18 apps. Fred Sainz, a spokesperson for Apple, commented: “We hold developers to high standards to keep the... Read more ›
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Mobile games publisher Voodoo recently acquired Bidshake, a marketing automation platform for mobile games for an undisclosed sum. Bidshake was launched in early 2020 and has been a one-stop platform for user acquisition and app monetization. The company offers data aggregation and analytics with campaign and creative management and allows for data-driven decisions in real-time. “We have been fortunate to work with Voodoo as our design partner and first customer,... Read more ›
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Financial and banking app downloads have increased 132% globally according to the latest report from app marketing expert AppsFlyer. The latest The State of Finance App Marketing report found that downloads in the UK alone rose 129% between 2020 and 2021 due to the pandemic. Marketing-driven installs jumped by a whopping 300% between 2020 and 2021 in Western Europe as marketers began to more aggressively acquire users last year. Meanwhile,... Read more ›
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It’s been a month since Apple released their iOS 14.5 privacy updates that have significantly changed the game for app marketers. To share insights on how you can adjust your paid and owned marketing strategies, AppsFlyer, OneSignal and SquareTwo are coming together for a live webinar event. Join growth and product experts in the gaming industry as they discuss: Best practices for UA and in-app engagement Mobile app growth strategies... Read more ›
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Pinterest added a series of features for shoppers and retailers to make it easier to purchase products directly through the app and platform. The popular hobby site has been busy ramping up its eCommerce efforts since last year already. Now, it launched Shopping Lists which lets users save product pins and receive notifications if the price of their saved item falls. US and UK users can also use the “Goods... Read more ›
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With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. Publishers are constantly searching for new platforms that have a high-quality user base together with the option to continue with deterministic attribution. That’s why we feel that... Read more ›
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Ada Health, the Berlin-based health app, just secured $90 million in a Series B funding round. The round was led by Leaps by pharma company Bayer and included participating investors such as Samsung Catalyst Fund, Vitruvian Partners, among others. The Ada Health app allows users to monitor their symptoms and keep track of their health using AI and clinical data. Users download the app for free, answer some questions about... Read more ›
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It is all systems go with the App Developer Awards 2021 and the deadline for entries is NEXT WEDNESDAY.Why should you enter? Simple: It is completely free It is easy – you only have to answer 5 simple questions You and your company are going to look like superstarswhen you win You can guarantee that at least one of your competitors has entered (so they could walk away with the... Read more ›
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At the WWDC 2021, Apple unveiled changes to iOS 15 that make it easier for people stay in touch with friends and access content. The updates include enhancements to FaceTime which will allow users to add multiple people to a video call for group calls. Calls can also be scheduled in FaceTime on iPad and iPhone devices with iOS15. Apple also showcased a SharePlay feature that lets users remote-view and... Read more ›
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TikTok updated its guidance for SMBs looking to use the platform for marketing purposes. In a ‘Behind the Business‘ series, the company features tips and tricks from small business owners on how to use the app for advertising. Paul Bamba the founder of gym Trifecta Strong, shared his advice on whether SMBs should join the app in the first place while Dana Pollack, owner of Dana’s Bakery speaks about how... Read more ›
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Google has followed in the footsteps of Apple and will allow users of its Android operating system to opt-out of being tracked by advertisers. The changes will be implemented later this year as a growing number of marketers and app developers are coming to terms with iOS 14.5 transparency changes. Android users have previously been able to opt-out of targeted ads but developers could still access device IDs for ad... Read more ›
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Snap has released a special edition of its Spectacles that includes augmented reality technology to make it easier for creators to connect with followers. The new Spectacles will eventually be available to the public but for now it seems Snap is focusing on creators in order to promote the line. Through the wearables, users can view digital images in an immersive fashion. The Spectacles come with 30 minute battery life... Read more ›
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Awkward no more. Tinder has added a feature that lets people block others on the phone by uploading their phone contacts. This means that people can ensure they don’t see their exes or other people they’re trying to avoid on the app. According to research by the app, 40% of people said they’ve seen ex-partners on the and 24% saw a family member. But the addition is also useful to... Read more ›
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TikTok was the most download non-gaming app during May 2021, according to the latest data from SensorTower. The app by ByteDance has had a successful year as downloads skyrocketed in light of COVID lockdowns and restrictions and a greater number of consumers finding ways to stay entertained at home. TikTok installs were highest in Brazil at 16%, followed by China at 12%. Facebook was the second most installed non-gaming app... Read more ›
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App management platform, AppFollow, has introduced a range of new product updates including a Semantic Analysis 3.0. Keywords are useful to improve app ranking in organic search results on the App Store and Google Play. The AppFollow ASO tools lets marketers access organic visibility of their app relative to competitors and the industry. The updated tool includes new limits on how many keywords clients can track. Free plan users can... Read more ›
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Nosto, the eCommerce personalisation app, just acquired content marketing platform Stackla to include more user-generated content. The addition will allow retailers and brands to use Stackla’s AI-driven platform to personalise shopping experience through user-generated content. Stackla has previously worked with clients such as Canon, Lush Cosmetics, Trek Bicycle, Kathmandu, and Nintendo. According to research, 79% pf consumers say that such content impacts their purchasing decisions. “As online shopping ac Read more ›
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Twitter is testing a range of new Fleets ads, the microblogging site’s Stories format. As part of the tests, Twitter will add adverts between Fleets. The ads are similar to promotional ads between TikTok and Instagram Stories. All ads will be marked by a ‘Promoted’ tag. Fleets were launched late last year and Fleet ads are the first vertical ad format on Twitter, similar to a mobile billboard for advertisers.... Read more ›
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LoopChat, a social network for university students, said it reached 250,000 users sharing some 50,000 messages daily. Launched in 2020 by Jason Li while still at college, the app addresses a major gap in the market and has since become a popular app among college freshmen in the US. Downloads were boosted by pandemic lockdowns as students struggled to interact with one another. “In college, it’s easy to meet lots... Read more ›
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Even though lockdown restrictions are now coming to an end, use of food delivery apps continues to increase, according to new data from App Annie. Food delivery app activity rose rapidly as lockdown restrictions came into place last year February and March. Foodpanda stood out as it expanded globally into Pakistan, the Philippines and Thailand. Food apps are trying to stay relevant by extending their options. For example, DoorDash partnered... Read more ›
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The pandemic accelerated eCommerce advertising in the US to 49.8%, according to data from eMarketer. Ahead of COVID-19 lockdowns, eCommerce sales were already increasing with digital and mobile ad spending increasing rapidly. Towards the end of 2020, ads on eCommerce accounted for around 12% of US digital ad spending up from 9% in 2019. Now, the research firm has revised its estimates for eCommerce ad spending for 2020 from $17.37... Read more ›
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Most popular sources
Business Insider
|
27% 15 |
Gizmodo
|
19% 17 |
The Verge
|
8% 6 |
Mashable
|
6% 4 |
TechRadar
|
6% 4 |
| View sources » | |
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01.10.2024 05:19
Last update: 05:10 EDT.
News rating updated: 12:10.
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