The impact of the pandemic has led to new opportunities within mCommerce and social media for mobile advertisers and that’s having a positive effect on mobile marketing budgets. According to new data from WARC, mobile marketing budgets are going to be worth around $230 billion in 2021. In 2020, around 39% of marketing professionals expected to boost their budgets within mobile advertising. Compare that to survey results from this year... Read more ›
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Facebook has been working on a range of audio products to rival Clubhouse and Co. Now, the social network officially launched its Live Audio Rooms in the US on iOS only. For the launch, the company partnered with select public figures and a dozen Facebook Groups as well as podcasts, but it will be open to all over the coming months. All Facebook users will be able to listen to... Read more ›
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BuzzFeed launched a creator program that will award monetary compensation for creators depending on their page views. The Summer Writers’ Challenge is paying up to $10,000 for community articles that go viral Compensation ranges from $150 for articles with 150,000 views to $10,000 for those with over four million views. These articles typically aren’t overseen by BuzzFeed editors and until now they hadn’t received any payments in return. It’s a... Read more ›
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Purchasely, the in-app subscription SaaS platform, just announced that it raised €1.8 million in funding led by Stride.VC. The company plans to use the funds to boost its product expansion and add new features. In-app spending and subscription skyrocketed in 2020 and are predicted to continue to climb in 2021. However, reaching relevant audiences and expanding them is still a challenge for most app publishers not least because the App... Read more ›
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After a year of losses, travel apps are finally seeing the light at the end of the tunnel. With some 44% of Americans now fully vaccinated, travel app installs have noted increases of 123% in May 2021 to 24.7 million, which is roughly double the number from last year. SensorTower expects that installs of apps in the category will hit around 124.7 million during the first half of 2021, up... Read more ›
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As you can probably tell from the title, Intellifluence is proud to announce the release of its Android mobile app for influencers. This article was first published on the Intellifluence blog. When we launched in 2016 we knew that at some point developing a mobile app would be a necessity, but with nearly 70% of influencers that listed their mobile preference as Android in our network conducting the majority of... Read more ›
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The leading 100 mobile games in the US for revenue accounted for 64% of all player spending which is a near 5% rise over spending in 2017. That’s according to new research from SensorTower which examined the data between 2017 and 2020 for the global mobile games market. Although the overall share of revenues has somewhat declined for the top 100 games in recent years, player spending shot up 35%... Read more ›
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eSports have significantly grown in popularity over the last few months, not least because of COVID-related lockdowns driving greater adoption of live streaming and other eSports apps. Some 31% of respondents said they use mobile devices to watch eSports competitions. According to new research from AdColony, 61% of users said they would research a brand they saw featured on eSports. The findings show that there’s room for advertisers to market... Read more ›
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Jampp, the mobile demand-side platform, has been acquired by mobile marketing firm Affle recently. The programmatic mobile ad platform which helps app marketers acquire new users and bolsters usage and transactions among existing app users was launched in 2013 in Latin America. Jampp’s focus has been predominantly on contextual and behavioural signalling to drive in-app engagements. “We also see a lot of synergies in the market focus for Affle and... Read more ›
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The most downloaded game in May 2021 on the App Store was Bounce and Collect, according to data released by AppFigures. The game scored over 4.6 million new users last month. Meanwhile, Bridge Race jumped to the top of the Google Play charts with 38 million new users. That’s an increase of 55% over April. Bridge Race saw downloads total 41 million in May which makes it the top downloaded... Read more ›
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Vungle the mobile ad and app monetisation company has acquired influencer marketing platform JetFuel based out of San Francisco. JetFuel provides tools for app developers and advertisers that make it easier to scale campaigns across its 15,000 verified influencers. Together the company’s influencer pool has a reach of over 4 billion Instagram followers, 1.5 billion followers on TikTok and another 100 million Snapchatters. The investment seems well-timed as the global... Read more ›
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Spending on mobile games is set to jump to 2.9x over desktop gaming and 3.1x more than home gaming consoles. That’s according to App Annie’s new Gaming Spotlight 2021 report. Users downloaded 30% more games in Q1 2021 compared to pre-pandemic levels and spent some $1.7 billion in app stores, which is 40% higher than before the pandemic. The US and Germany led growth while APAC makes up around half... Read more ›
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MyAppFree, the award-winning advertising agency for apps and games, is heading to Mobile World Congress 2021 in Barcelona. If you are attending the world’s largest exhibition for the mobile industry, you shouldn’t miss the chance to meet the team. MyAppFree will share with you the latest solutions to grow your digital business and revenues. You will learn more about the proprietary technologies for campaign optimization offered by MyAppFree Universal Platform,... Read more ›
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Google will be working with The UK Competition and Markets Authority (CMA) in an effort to prevent websites from tracking Chrome users. According to The Guardian, Chrome will be working with the regulator closely on the Privacy Sandbox project to develop alternative tracking solutions. It marks one of the first times that a regulator is involved this early on in the development of a new technology. “We welcomed the opportunity... Read more ›
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WhatsApp just launched a new brand campaign to promote its end-to-end encryption technologies and privacy policy. The ’Message Privately’ campaigns highlights how people can chat privately on the app and stay safe. “End-to-end encryption protects the privacy of the personal moments we share every day,” said Will Cathcart Head of WhatsApp. “We believe people have a right to communicate without companies or third parties listening in and we want everyone... Read more ›
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Apple has expanded its privacy options just in time for the Worldwide Developers Conference (WWDC) 2021. The company updated a range of features across its iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 portfolio. App users can now more easily check which apps currently have permission to access their locations, photos, cameras and contacts, and then adapt these settings as desired. One such addition is Mail Privacy Protection which... Read more ›
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It’s no secret that major app publishers are continuously collecting the data of their users, for one, to improve their app services, but also to bolster tracking by advertisers. Now, new research from privacy software company Clario found that Facebook, Instagram and TikTok are among the worst offenders when it comes to collecting and tracking user data. All three apps collected face recognition and environment recognition data, product and voice... Read more ›
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Instacart, the online grocery app and platform, just announced a $1 million fund to boost Black-owned consumer packaged goods brands across its marketplace. The ad initiative will support emerging Black-owned brands to use the Instacart Ads. These are self-service managed ads that are already being used by over 2,500 brands on the platform. “As the largest online grocery platform in North America, our marketplace features millions of products for customers... Read more ›
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eCommerce platform Spring which partners with creators to curate products has partnered with Instagram to launch a new creator incentive program. This will be available to US creators by the end of 2021 and make it easier to establish shops on Instagram and sell products on the apps. The partnership helps creators to tag posts, stories and reels and will offer creators access to better insights to customise their stories.... Read more ›
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Around 2% of the 1,000 top-grossing apps in the Apple App Store are scams, according to a recent analysis by The Washington Post. The apps in questions charged consumers some $48 million combined of which Apple receives a 30% cut. In response to the Post’s findings, Apple took down two-thirds of the 18 apps. Fred Sainz, a spokesperson for Apple, commented: “We hold developers to high standards to keep the... Read more ›
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Most popular sources
Business Insider
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26% 18 |
Gizmodo
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18% 17 |
The Verge
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9% 6 |
TechRadar
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6% 4 |
Android Authority
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6% 0 |
| View sources » | |
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01.10.2024 03:22
Last update: 03:11 EDT.
News rating updated: 10:11.
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