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321 In-app spending on social apps jumps 50% to $3.2 billion H1 2021

Business of Apps
Anne Freer @ Business of Apps 1 place · 09/07/2021 04:30 EDT

In-app spending on social apps jumps 50% to $3.2 billion H1 2021

In-app spending on social media apps continues to grow hitting $22.2 billion in spending to date and $3.2 billion during H1 2021 alone. That’s an increase of 50% year-on-year according to a new report by App Annie on he evolution of social apps. US, Japan and China account for 60% of social app spending during H1 2021. Users spent 740 billion hours in H1 2021 which was 44% of time spent on mobile devices. Creators are at the forefront pushing spending in apps. Interestingly, time spent in live streaming app

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