We are delighted to reveal the 2021 shortlisted finalists for the App Growth Awards, now in its fifth year of celebrating success in the global app industry. 🍾Our international panel of 19 expert judges whittled down over 280 submissions. The vast array of entries from a myriad of companies highlights the growing size of an increasingly sophisticated app growth ecosystem.All the shortlisted finalists will be celebrated and the winners announced... Read more ›
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A whopping 83% of consumers would like to tap to use mobile payments if offered the option, citing both greater convenience (76%) and speed (73%) as reasons. That’s according to a new data report from NMI based on a survey of over 1,000 consumers and 300 merchants in the UK and US. Interestingly, the data also found that many small businesses in the US still do not offer contactless payments.... Read more ›
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Livestream shopping is becoming an increasingly more important focus for many social media companies such as Instagram and Pinterest. Now YouTube is joining them by launching a range of shopping live-streams for the holiday season. The events are aimed at viewers looking to interact with influencers and celebrities in real-time for in-app shopping. YouTube said it plans to roll out live shopping as a way to bring an in-store experience... Read more ›
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Instagram Reels outperform TikTok when it comes to reach and impressions. That’s according to a test by Creatopy which ran the same 15-second ad on both apps to see which one would perform better across a range of variables including creative and audience engagement. The two ads ran between September and October both featuring a 15-second product presentation video using the same ad copy. The daily budget for both was... Read more ›
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Facebook is working hard to change its negative image by bolstering its privacy regulation. In light of recent changes, the social network removed several ad targeting options. “We want to better match people’s evolving expectations of how advertisers may reach them on our platform and address feedback from civil rights experts, policymakers and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available. Today,... Read more ›
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Honor of Kings by Tencent was the top grossing game at $329 million in October 2021, according to Sensor Tower. The figure represents a 46% rise over the same month in 2020 with most of the revenue coming from China. Another Tencent title followed in second rank – PUBG Mobile, which earned $197 million in gross revenues. Overall, the mobile game market generated $7.5 billion from player spending on the... Read more ›
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Spring, the commerce platform for creators, just partnered with Instagram to help creators achieve a 100% profit from their merchandise. Costs for goods, manufacturing and shipping would be eliminated and creators can check their transactions in-app. It’s essentially a great way to bypass Apple’s hefty 30% fee cut because the commerce integration is direct to consumer. The Spring program can be used with Instagram posts, reels and Shops and will... Read more ›
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Casual game ad cost have dropped 38% since the rollout of iOS 14.6 while core advertising costs increased 78%. That’s according to new research from mobile marketing growth experts Moloco. Average cost per install for casual games including arcade, card and puzzle games on iOS dropped 45% compared to 30% on Android. Advertising costs spiked following the launch of iO 14.5 but have since steadily dropped as a growing number... Read more ›
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Pinterest is set to crack the one billion global download mark before the end of the year, according to App Annie’s latest insights report. The rise in downloads has been driven by emerging markets Brazil and LATAM. Temple Run 2, the popular mobile game, is also entering the one billion download arena, joining Subway Surfers (which is surpassing two billion installs) and Crush Saga. The research also shows that TikTok... Read more ›
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With just 3 weeks to go until App Promotion Summit Berlin we are really excited for the event 😍 In-person tickets are almost sold out but you can join our waitlist here. We are also able to offer you some complimentary digital tickets to the event. Why should you sign up and join our digital event? 3 days of live interactive workshops covering ASO, UA and Product & Engagement (running... Read more ›
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MyAppFree has embarked not only on the road to becoming a global ad partner with an exclusive reach of users for its mobile advertisers but also the company has been heavily doubling down on creating its app publisher brand presence. In the hindsight, MyAppFree started its journey as an app turning into an ad-network leveraging its audiences, and exclusive partnerships e.g. Sony Mobile. However, in this day and age, the... Read more ›
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The app ecosystem has seen rapid changes over the last few years following lockdowns and changes to iOS privacy settings. That means developers may have had to adapt new means to engage their users or promote their apps. New research from AdColony and Fyber sheds light on some of the most common marketing strategies by app developers. Gaming apps predominantly use video ads to drive revenues while non-gaming apps rely... Read more ›
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GameAnalytics, the analysis platform used by more than 100,000 game developers, today launched HyperBid – a new mediation platform specifically designed for mobile game publishers and developers. HyperBid can be used to increase ad revenues and capitalise on monetisation opportunities by diving into an audience of 2.8 billion mobile gamers. It dos this by offering a range of features that are tailored at mobile game ads. HyperBid specifically draws on... Read more ›
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Food delivery apps noticed higher than ever demand during the pandemic last year, as users were restricted to their homes. Now, new research from mobile experts AdColony shows that 65% of consumers order food using apps more so than they did before the pandemic, highlighting that interest in food apps has remained high. According to the latest mobile trends report, more than a third of mobile users of all ages... Read more ›
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AudioMob, the company that develops in-game audio ads for mobile just raised $14 million in a series A funding round. The company recently launched new offices in London and Abu Dhabi to support its global expansion, following the success of supporting artists like Ed Sheehan and Nas alongside brands like Intel, Jeep and KitKat who all saw relative metric achievements of more than 1000%. A recent study found that 75%... Read more ›
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YouTube is testing a feature that opens short-form videos in its Shorts app rather than the YouTube mobile app if a user previously used Shorts. The company previously announced it was testing access to Shorts to make it easier to be dropped directly into the app and experience other relevant content. Tests had been run on iOS but are now to be extended to Android. YouTube Shorts was initially launched... Read more ›
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TikTok was the top non-gaming app for downloads worldwide. That’s according to the latest data from Sensor Tower highlighting the most downloaded apps for October 2021. China led the number of installs at 17% followed by the US at 11%. Instagram was the second most-downloaded non-gaming app at over 56 million installs. That’s a 31% rise over October 2020. It was led by India (39%) and Brazil (6%). Other notable... Read more ›
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Snapchat has just added Ads Manager Campaign Optimisation to make it easier for marketers to use the popular app to run campaigns like Pros. The new certification runs alongside the platform’s Snap Focus certification program, which offers practical guidance by experts. The Ads Manager Campaign Optimisation is a five-part course to help media buyers and strategists to optimise their Snapchat campaign results and measure performance according to learning objectives. These... Read more ›
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Facebook aka Meta recently said it would add a way for creators to accept payments directly through the platform. The move is a direct stab at Apple which usually takes a 30% cut. Zuckerberg said in a Facebook post: “As we build for the metaverse, we’re focused on unlocking opportunities for creators to make money from their work. The 30% fees that Apple takes on transactions make it harder to... Read more ›
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The pandemic has surely added to our laziness. Where the world merely acted like couch potatoes, the mobile app monetization industry soared revenues. Many among us developed some phenomenal mobile apps and games while accelerating the industry’s revenue. The predictions reveal that soon in 2023 the mobile app market will reach a staggering $935 Billion. This growth gave steroids to the need for app monetization, introducing the world to multiple... Read more ›
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Most popular sources
Business Insider
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29% 10 |
Gizmodo
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9% 11 |
Tom's Hardware
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9% 6 |
Wired
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8% 1 |
The Verge
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6% 2 |
| View sources » | |
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21.01.2026 21:05
Last update: 21:00 EDT.
News rating updated: 04:01.
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