Klarna, the popular finch app, has launched a dedicated shopping app following its $1.05 billion acquisitor of price comparison site PriceRunner. The app aims to make it easier for shoppers to purchase products directly and pay using their Klarna account. But even users who aren’t subscribers of Klarna’s payment service can use the new app to make purchases. “It also further cements that Klarna will not be a marketplace but... Read more ›
0
Duolingo is far and away the most popular language learning app, responsible for over 60 percent of the usage in Q3 2021. Data from Sensor Tower showed Duolingo was far ahead of other language learning apps, with no other platform having over 10 percent market share in installs or usage. Language learning app usage (Q3 2021) 61 percent of installs in 2021 (from January to September) were for Duolingo, while... Read more ›
0
How did app publisher Upland produce an eye-watering 95% ROAS gain from their recent Facebook campaign? It wasn’t that hard. They applied a custom audience built from billions of dollars of app purchase data. Data that enabled them to put their ads in front of users that have already paid in similar apps. Upland used the Bango Audiences tool to build custom audiences derived from $billions of dollars app purchase... Read more ›
6
Instagram is making shopping even more interactive this holiday season . The company added Live Shopping events that allow users to view exclusive offers in-app presented by celebrities and featuring emerging brands. Users just need to click on Holiday Picks in the Instagram Shop tab. Here, creators are curating the latest trends. On Fridays throughout November the Live Shopping Series will feature talented Black creators via the #BuyBlack hashtag. Between... Read more ›
0
In-game platform Adverty just announced that its ad view ability technology BrainImpressions has been granted its third patent in the US. The technology helps advertisers and app developers determine ad viewability and oppressions in mobile games. This includes insights such as when an ad is considered as seen by a user. “It’s imperative that the media industry uses its collective knowledge and powers of innovation to help define appropriate viewability... Read more ›
0
There’s little doubt that social app use can be stressful. But which apps are the most stress-inducing? A new analysis by SEO experts Higher Visibility finds that Snapchat was the most stress-inducing app with 91% of reviews on the App Store being calculated as stressed. Frustrated users were complaining about mostly technical issues. Instagram ranks second with 84% of stressed reviews some of which claim it is “addictive” and “damaging”.... Read more ›
6
Major social media apps including Facebook, Snapchat, Twitter and video giant YouTube lost a combined $9.8 billion in the past two quarters following Apple’s App Tracking Transparency policies. While it’s a significant hit, it’s a lot less than Facebook’s predicted 50% drop in revenues across the Audience Network. Facebook, which among the examined apps has the largest market share when it comes to ad revenue, saw revenues drop 13.2% while... Read more ›
77
When I Work, the messaging app that lets hourly workers sign up to shifts or let managers know when they cannot make it, has just raised $200 million in a new funding round led by Bain Capital. The app was founded in 2010 with the aim of helping the around 10 million US hourly workers engage more easily with employers to find and manage their shifts. The latest funding round... Read more ›
0
Facebook Gaming has overtaken YouTube Gaming for the hours watched in Q3, making it the only platform to see an increase in hours viewed during the quarter. However, Twitch retains the lion share in terms of total hours watched according to new research from StreamLabs. Part of this can be attributed to Facebook continuously extending its platform. For example, Facebook recently added co-streaming to let users game together. At the... Read more ›
0
Apple’s 14.5 update to iOS sent advertisers and other platforms (we’re looking at you, Facebook) scrambling to figure out how to track users who block the Apple ID for Advertisers (IDFA). Another update — iOS 15 — is coming this fall, and it promises further restrictions around location data and IP addresses. This article was first published on Pubmatic blog. According to our data, however, these choices around IDFA could... Read more ›
0
The leading 25 subscription streaming apps were downloaded 72.4 million times during Q3 2021. 2021 also marks the strongest year for entertainment apps with 216 million downloads – a 29% increase year-on-year. Data from Apptopia shows that Netflix, Disney+ and Amazon Prime Video were among the top 10 most downloaded streaming video apps. Disney+, Tencent Video and IQIYI were the highest grossing streaming video apps worldwide. In the US, Disney+,... Read more ›
17
A whopping 72% of people who opened a game within a Story began to play, according to new research from InAppStory, the tool maker that embeds Stories into apps. Their client Tele2 recently rolled out Teletronia, their first in-Stories game to boost user time spent in-app. It found that the average user played 2.5 games and over 300,000 unique users player the game. Some 80% of those who began to... Read more ›
47
iOS users spent around $1 billion in social casino apps during the COVID-19 pandemic, according to a new report from Liftoff and mobile games expert GameRefinery. But the reopening of casinos following lockdown restrictions lifting hasn’t slowed down casino app growth. During Q2 2021, quarter profits reached $260 million. “As we examine the effects the pandemic has had on gaming, it’s no surprise casino apps are soaring in popularity around... Read more ›
0
Facebook experienced a serious outage in early October that affected all of its apps. It lasted seven hours during which consumers abandoned Instagram, WhatsApp and co. The outage was mostly concentrated on North and South America and Europe given the timing it happened at. Now, App Annie has released finding as to which apps consumers used during this time. Aside from other communication apps such as Telegram, users also turned... Read more ›
0
Twitter increased revenues and the number of users during Q3 2021, according to the company’s latest results. Monetisable daily active users were up 13% from the previous year to 211 million. Much of that is due to international growth. Daily active users in the US remained stagnant at 37 million. Twitter has tested a range of new features and functions to simplify and diversify its platform in 2021. “In Q3,... Read more ›
2
Snap has achieved the 100 million monthly active user mark in India. At a virtual event, the company revealed that the company’s efforts to enter the Indian market have been paying off. Snap has a total 500 million monthly active users globally now. It recently improved the features of its Android app and has been leading initiatives to engage with businesses and creators in India. “We have made significant investments... Read more ›
0
The launch of iOS 14.5 was hailed as a reckoning for ad networks. Apple added new privacy features for iPhone and iPad users to decide if they wanted to be tracked for advertising purposes, which has reduced the value of ad platforms which track users. All four of the major social platforms (Facebook, Google, Snapchat and Twitter) issued warnings after the launch of iOS 14.5. However, with Q3 results from... Read more ›
0
HDC 2021 (Together!) took place over the weekend, announcing the latest HarmonyOS and HMS updates alongside dedicated sessions showcasing how developers can leverage new Huawei features – relive the weekend with Business of Apps! Last weekend, the annual Huawei Developer Conference 2021 (HDC 2021) returned, advising developers on the latest industry trends and revealing exciting announcements through a series of keynotes and tech sessions. Introducing HDC 2021 with a highly... Read more ›
0
The launch of iOS 14.5 was hailed as a reckoning for ad networks. Apple added new privacy features for iPhone and iPad users to decide if they wanted to be tracked for advertising purposes, which has reduced the value of ad platforms which track users. All four of the major social platforms (Facebook, Google, Snapchat and Twitter) issued warnings after the launch of iOS 14.5. However, with Q3 results from... Read more ›
32
TikTok launched a range of video tips for marketers to understand the key elements of apps. ‘Made for TikTok’ the new series provides expert lessons on how to get started with better branded content. The first training video series features agency art director David Ma who shares his experience of successfully bridging the gap between agency and TikTok. It explores aspects of TikTok such as engagement, subcultures, comments and co-creation.... Read more ›
2
Most popular sources
Business Insider
|
29% 10 |
Gizmodo
|
9% 11 |
Tom's Hardware
|
9% 6 |
Wired
|
8% 1 |
The Verge
|
6% 2 |
| View sources » | |
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21.01.2026 21:05
Last update: 21:00 EDT.
News rating updated: 04:01.
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