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Instagram Reels outperform TikTok when it comes to reach and impressions. That’s according to a test by Creatopy which ran the same 15-second ad on both apps to see which one would perform better across a range of variables including creative and audience engagement. The two ads ran between September and October both featuring a 15-second product presentation video using the same ad copy. The daily budget for both was $50 each and total ad spend was around $1000 on each platform. Targeting was the same: US
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The social media site is probably worth less than a quarter of the $44 billion he paid for it. Read more ›
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Image: Cath Virginia / The Verge Verizon is experiencing a huge outage affecting its mobile services across the country. “During the incident we received reports from Clermont, Naples, Ocala, St. Petersburg, Decatur, Carmel, Cloverdale, Indianapolis, Caldwell, Ottawa, Shawnee, Lexington, Louisville, Wentzville, Elizabeth, Dallas, Houston, McGaheysville, Keyser, Chillicothe and 53 other cities,” according to a website tracking the outage. There are also more than 90,000 user reports of problems on D Read more ›
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Amazon's RTO mandate starts in January. Other big tech companies are taking different approaches so far. Read more ›
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Verizon is currently experiencing a major outage that is affecting many customers across the U.S., including iPhone users. Affected users may be unable to send or receive phone calls, send or receive text messages, or use cellular data. As a result of the network being down, many affected iPhone users are seeing "SOS" displayed in their device's status bar. In a support document, Apple says that an iPhone displays "SOS"... Read more ›
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A millennial couple quit their jobs to travel when other people their age were buying houses and having kids, but they're happy with their decision. Read more ›
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Unexpected errors and unprompted reboots are some of the gremlins present in patch KB5043145. Read more ›
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The broadcasting industry landscape has changed significantly since the two satellite providers first tried to merge in 2002 and were blocked by federal regulators. Read more ›
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Bill Gates is a self-described optimist about the future of AI. But he still worries about three potential impacts from the new technology. Read more ›
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AMD's Ryzen 9 9950X breaks several new records, including the all-out Ryzen frequency record of 7.54 GHz. Five other benchmarking records were also broken, including in Geekbench 3 and Cinebench R23. Read more ›
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A looming port strike and the Hurricane Helene fallout could disrupt US supply chains, cost $5 billion daily and drive prices up, fanning inflation. Read more ›
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Dragon Quest III HD-2D Remake is shaping up to become a special treat for classic JRPG fans like me. Read more ›
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It’s always beautiful when two lonely corporations find one another. DirecTV has reached an agreement to acquire Dish Network, according to reporting by The New York Times. This would create a global behemoth in the satellite TV space. It would also provide some financial armor for the struggling Dish Network. The company’s in debt to the tune of billions of dollars because, well, satellite TV isn’t exactly a growth industry... Read more ›
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As a dietitian who used to work at Trader Joe's, I'd say the Mandarin-orange chicken is worth the hype, but I would avoid the cauliflower gnocchi. Read more ›
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Verizon mobile customers reported widespread outages across the US on Monday. Starting at around 9:30AM ET, hundreds of thousands of people flagged issues with their mobile service on Downdetector, which tracks user-submitted outage reports. The volume of reports spiked at almost 105,000 at 11:20AM, but were still reaching almost 59,000 at 12:52PM. Many folks claimed they were unable to make or receive calls or exchange text messages. Those with an... Read more ›
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Reddit has just changed the rules so moderators of subreddits must get admin approval to switch from public to private, as originally reported by The Verge. This is being seen by many as an attempt to curb sitewide protests, as these requests must be approved by Reddit staffers. There will be no way for multiple subreddits to go private at once without Reddit having its hand on the lever. The... Read more ›
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Kamala Harris has historically supported marijuana legalization, but had yet to clarify her stance since launching her current campaign. Read more ›
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In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount to Hurricane Helene relief efforts. "We're thinking of all those facing the catastrophic aftermath of Hurricane Helene," said Cook. "Apple will be making a donation to help with relief efforts on the ground." Hurricane Helene made landfall at Florida's Big Bend on late Thursday, before carrying on through... Read more ›
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It takes just two minutes to request the free tests from the US Postal Service. Read more ›
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The App Growth Awards 2024 are fast approaching, with the deadline for entries set for this Friday. Recognizing excellence in app marketing and growth, the awards are open to global participants across a wide range of categories, and submitting your entry is both free and simple. Why should you enter? It’s free to participate. The application process takes just a few minutes. Winning will boost your company’s visibility and reputation... Read more ›
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Remerge is conducting a short survey to find out what marketers think about the effectiveness of app marketing campaigns. You’ll get a copy of the full results once the survey closes on September 30, 2024. And as thank you for your time, you’ll be entered into a prize draw to win a €300 Amazon voucher. Don’t forget to submit your details at the end of the survey for your chance... Read more ›
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One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Most popular sources
Gizmodo | 23% 22 |
Business Insider | 22% 19 |
Android Authority | 11% 9 |
TechRadar | 7% 5 |
The Verge | 6% 3 |
View sources » |
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30.09.2024 15:24
Last update: 15:15 EDT.
News rating updated: 22:11.
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