As you already know, we always work hard to deliver you as much data as possible, so that your web and mobile analytics are the most accurate. As part of this release, we’ve introduced several new features that, if used together – or separately – will significantly improve the quality of your analytics. In this post, we’re going to try to cover a few bits and pieces about each of... Read more ›
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Calm, the meditation app launched in 2013, surpassed 100 million downloads globally in August 2021, making it the world’s top most downloaded mediation app. The demand for mindfulness apps has risen steadily over the last eight years. Much of last year’s growth has been driven by the pandemic lockdowns which caused an increase in people seeking help for anxiety and depression. According to App Annie, Calm now ranks in the... Read more ›
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The number of consumers that were exposed to ads on TikTok rose to 37% in 2021, up from 19% last year. That’s according to new data released by Kantar as part of its Media Reactions survey that asked 900 marketers and 14,500 consumers about their media brand perceptions. Consumer perceived TikTok ads to be fun and entertaining, demonstrating that the app has strengthened its overall appeal among app users over... Read more ›
20
Twitter just launched its Super Follow feature that lets creators earn revenues by sharing subscriber-only content with their followers. For now, select US creators will be able to charge a monthly fee to fans in return for sharing exclusive content. It’s an incentive that could bolster engagement among top creators and their most active fans on the platform and app. “Creating Super Follows content is for anyone who brings their... Read more ›
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With the return of sporting events this summer, including EURO 2020, Tokyo’s Olympic Games and Wimbledon, online gambling has been back in the spotlight. In the fifth entry to our Adjust and Redbox Mobile’s “Tea Talks” series, we discuss all things mobile gambling. Specifically, we look at learnings over the course of EURO 2020, the prospects of the U.S. market as it opens up, as well as iOS 14’s influence... Read more ›
2
DAZN, the sports streaming app and platform, just announced a partnership with Snapchat that lets fans stream boxing content all year. The DAZN Fight Week show premiered on Snapchat Discover on August 31st. It will have at least 18 episodes to contain behind the scenes features and exclusive content. “This partnership is another example of DAZN constantly striving to reach fresh audiences in innovative ways, as part of a wider... Read more ›
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The developer of health app Oviva just raised $80 million in a Series C funding round to expand its product offering. The app is supported by the UK’s National Health Service and helps users make positive changes that impact their health, such as forming new habits. Users can access expert advice for nutrition or lifestyle changes via the app or using their phones. Oviva already offers specialist programs for those... Read more ›
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Mobile users spent 49% more time in retail and shopping apps since January 2020 with hours reaching 18 million a week by April 2021. That’s according to new research from advertising expert Liftoff which highlights that mobile shopping has persisted despite reopening after lockdowns. Purchase rates rose around 30% from January to May 2021 and purchase sizes spiked with baskets reaching a high of $88 in June 2021, compared to... Read more ›
0
SearchAds.com has just released its Apple’s Search Ads benchmarks Dashboard. It provides industry benchmarks to the community, including data about both category specific benchmarks as well as industry averages. The dataset allows app marketers to compare their strategy to industry averages which can serve as reference points. This dashboard can also be used to conduct a market research as it provides an overview of the competition in specific categories or... Read more ›
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The use of COVID-19 over-the-counter testing kits grew over the last year if associated apps are anything to go by. According to SensorTower, installs of the two most widely available over-the-counter test kit apps – Navica by BinaxNow and Ellume – rose 107% in July 2021 and 134% in August 2021 across US app stores. These test kits are popular because consumers are able to instantly check their test results... Read more ›
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Doctor Anywhere, the app that provides a virtual clinic from where users can assess symptoms and request home services and mental wellness tools, just raised $140 million SGD (around $100 million US) in a Series C round. The funding round was led by Asia Partners and had participation from Novo Holdings, Philips and OSK-SBI Partners. Doctor Anywhere is a platform that offers an omnichannel approach to healthcare. Not only does... Read more ›
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TikTok is adding a Promote option to its advertising tools following successful tests over recent weeks. The feature is similar to the Facebook Boost button which lets retailers and brands boost their posts as part of an ad campaign. “Starting this month, Promote is available to help businesses reach more people and grow their community with their TikTok videos. With Promote, you can turn any organic TikTok video into an... Read more ›
24
Instagram recently announced the launch of a Small Business Mentorship programme to help support small businesses in the UK following COVID-19 lockdowns. In partnership with Small Business Britain, the programme provides mentorship for five UK-based businesses alongside tools and social commerce opportunities. Selected businesses will also be able to take part in a content workshop with creators in the app to uncover creative tricks. Other features of the programme include... Read more ›
6
In light of Apple’s App Tracking Transparency framework updates, the price of cost-per-acquisition (CPA) advertising in e-commerce marketing rose a whopping 200% for tracked users and by 155% for non-tracked users, which shows that mobile marketers will need to turn to new strategies. Based on the data of 33.3 billion programmatic ad bids and 2.2 billion impressions, machine learning expert MOLOCO found that mobile e-commerce marketers would fare best by... Read more ›
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Real estate and rental apps have been booming in light of the COVID-19 pandemic. According to new data from SensorTower, US consumer interest in these apps was still strong during the first half of 2021, rising 14% to over 23 million install from 20.3 million in 2020. The top 30 apps saw over 12 million downloads. Adoption was lower in Q2 2021, but there was still strong growth compared to... Read more ›
157
Mental health app maker Intellect based in Singapore just raised $2.2 million in a pre-Series A funding round to bring mental health care to the masses. Led by Insignia Venture Partners and others, the round brings the total funding to $3 million since Intellect launched a year ago. The company has a consumer app that offers self-guided CBD programs and Telehealth services. Intellect now boasts some 2.5 million app users... Read more ›
0
TikTok has partnered with Shopify to launch a series of in-app shopping tools. Shopify merchants have been able to create TikTok campaigns from within the Shopify dashboard since October 2020. The latest addition means that Shopify merchants can add a shopping tab to their TikTok profiles by syncing their product catalogues to their TikTok tabs. “The businesses thriving today innovate to find the best ways to engage with customers, and... Read more ›
0
Mobile users spent 49% more time in retail and shopping apps since January 2020 with hours reaching 18 million a week by April 2021. That’s according to new research from advertising expert Liftoff which highlights that mobile shopping has persisted despite reopening after lockdowns. Purchase rates rose around 30% from January to May 2021 and purchase sizes spiked with baskets reaching a high of $88 in June 2021, compared to... Read more ›
0
Instagram is changing the way external links will be shared in its Stories. Currently, users can swipe up on a link in a Story to view additional content and be redirected to an external website. Now, Instagram wants to remove the Swipe feature and replace it with Link stickers. By the end of August, it is expected that Swipe up will be fully replaced by the stickers. The popular photo... Read more ›
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InMobi, the mobile monetisation company, has partnered with cybersecurity firm HUMAN Security to integrate HUMAN’s MediaGuard solution, and help build a more transparent and fraud-free in-app ad ecosystem to help protect against malicious bot activities. Together, the companies are aiming to disincentivise cybercriminals by raising the cost of mobile ad fraud which is estimated to account of 75% of digital spending by the end of 2021. “InMobi is committed to... Read more ›
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Most popular sources
Business Insider
|
24% 20 |
Gizmodo
|
20% 19 |
Mashable
|
7% 5 |
Android Authority
|
7% 3 |
TechRadar
|
6% 5 |
| View sources » | |
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30.09.2024 19:41
Last update: 19:35 EDT.
News rating updated: 02:30.
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