The first look agenda for App Promotion Summit San Francisco 2024 is now live and covers the latest in app growth and product including AI-enabled App Marketing, privacy-centric user acquisition, retention, subscription business models, product-led growth and data-driven decision making. 🚀 The in-person conference at the W Hotel on September 26th will feature a main stage exploring app growth across the funnel plus a workshop room and a roundtable room... Read more ›
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Now in its 8th year, The App Growth Awards celebrate success and innovation in the app industry. Entries are evaluated by an independent panel of judges with previous winners from companies including Google, Smule, Blinkist, Babbel, Ada Health, The Hut Group, AppLovin, OneSignal, Sweatcoin, Airship and Adidas. The awards are held in conjunction with App Promotion Summit Berlin with the winners ceremony taking place after the event on 5th December... Read more ›
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Do you want to join App Promotion Summit San Francisco 2024 in September? We don’t want you to miss out on saving $500+ with our Super Early Bird discount. You can register until midnight this Friday (August 2nd) and secure your place. Attendees will have access to 3 rooms of talks, panels and workshops plus our tea & coffee breaks, networking lunch and happy hour drinks reception 🥂 We hope... Read more ›
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Ahead of its 2024 edition this September, APS San Fransisco is pleased to announce the introduction of a new setup at the W Hotel designed to enhance both content delivery and networking opportunities. The summit will feature app marketers from top-tier companies such as Bumble, McAfee, Sephora, Pinger, Stash, Cronometer, The Miracle Morning, Sobeys, Poshmark, and LDS Church. Attendees can look forward to insightful presentations from industry experts including Marcus... Read more ›
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Amazon Prime Day earlier this month saw consumers globally take advantage of unbelievable deals on their favourite products. The event not only triggers a surge in Amazon sales but also provides a significant opportunity for other eCommerce businesses to grow. Analytics and attribution platform Adjust analysed the performance of eCommerce apps during Amazon Prime Day 2024 to unearth valuable insights for app marketers into user behaviour. The analysis revealed that... Read more ›
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PropellerAds, an industry leader in digital advertising, proudly announces the launch of its latest feature, Social Traffic Targeting. This cutting-edge feature is set to transform the advertising landscape by allowing advertisers to connect with highly engaged social media users, driving increased conversion rates and campaign performance. The new Social Traffic feature allows advertisers to leverage onclick/popunder ads to reach audiences from prominent social networks such as Facebook and Instagram. This Read more ›
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Ahead of its 2024 edition this September, APS San Fransisco is pleased to announce the introduction of a new setup at the W Hotel designed to enhance both content delivery and networking opportunities. The summit will feature app marketers from top-tier companies such as Bumble, McAfee, Sephora, Pinger, Stash, Cronometer, The Miracle Morning, Sobeys, Poshmark, and LDS Church. Attendees can look forward to insightful presentations from industry experts including Marcus... Read more ›
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Earlier this year, Remerge and Verve Group became the first DSP/SSP partnership to work with Google on testing the Android Privacy Sandbox, a set of APIs designed to facilitate the selling, buying, and targeting of in-app ad placements without sharing user data among third parties. The collaboration involved integrating Privacy Sandbox technologies into real-world use cases, utilizing Remerge’s intelligent bidding algorithms and Verve Group’s on-device SDK. Now, you can learn... Read more ›
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Earlier this year, Remerge and Verve became the first DSP/SSP partnership to work with Google on testing the Android Privacy Sandbox, a set of APIs designed to facilitate the selling, buying, and targeting of in-app ad placements without sharing user data among third parties. The collaboration involved integrating Privacy Sandbox technologies into real-world use cases, utilizing Remerge’s intelligent bidding algorithms and Verve’s on-device SDK. Now, you can learn more about... Read more ›
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![[WEBINAR] From SKAN to AdAttributionKit: Winning with privacy-first mobile campaigns](https://times42.com/media/0/8/3/8832083_640x200.jpg "[WEBINAR] From SKAN to AdAttributionKit: Winning with privacy-first mobile campaigns")
Business of Apps is pleased to announce an upcoming webinar focused on Apple’s recent updates to its privacy-first attribution framework. During WWDC of June this year, Apple introduced AdAttributionKit, which is set to replace SKAdNetwork. The transition aims to further enhance privacy-preserving measurement in the mobile advertising landscape. Our webinar will explore the implications of this shift and provide a comprehensive breakdown of what the change means for mobile advertising... Read more ›
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AppsFlyer‘s analysis of mobile app usage throughout the 2024 UEFA European Championship and Copa America championships is shedding light on trends in app usage and the specific apps viewers engaged with during the biggest football matches of the summer. The game’s impact rippled across all four final countries – the United Kingdom and Spain for Euro 2024, and Colombia and Argentina for COPA 2024 – with app activity being directly... Read more ›
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IconPeak Digital announces the merger of IconPeak and Chinar Libertas, two performance marketing agencies. IconPeak, founded in 2013, and Chinar Libertas, founded in 2020, combine their expertise to form IconPeak Digital, committed to setting new industry standards with fresh management and innovation. Abrar Qureshi will take on the role of CEO. He will be joined on the board by co-founders Antoine Moreau and Sebastien Balestas, who bring a combined 35... Read more ›
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On Sunday, England played the EURO 2024 final, where they narrowly lost against Spain. Although we missed out on victory, hundreds of thousands of hopeful Brits gathered to cheer on the Three Lions in anticipation. Whether hosting watch parties, coming back from the pub or staying in, Brits were ordering in their favourite takeaways for match day. Leading analytics and attribution company Adjust looked at the install and session trends... Read more ›
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Mobile purchases now account for 60% of all global eCommerce sales, with experts predicting that they will reach $3.4 trillion by 2027. As customer shopping habits continue to evolve, today’s most successful eCommerce businesses are investing in well-designed apps to get a bigger slice of this mobile commerce pie. So when is the right time to launch or improve your shopping app? And how do you keep customers coming back?... Read more ›
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We’re excited to announce that App Promotion Summit Berlin will return to Hotel Adlon in Mitte on Thursday 5th December. We’ll be bringing together app marketing, growth, product, CRM and revenue leaders to share new ideas, tactics and actionable strategies that will help you grow and scale in 2025. You’ll be able to learn and connect with Europe’s leading app marketers in interactive workshops, talks, panel discussions and roundtable sessions.... Read more ›
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App Promotion Summit NYC is officially over, having taken place on Thursday, June 27th at 360 Madison Avenue. The event brought together more than 300 attendees from around the globe to discuss and shape the future of mobile app growth. APS NYC once again attracted a broad and diverse audience from across all major app verticals, including health and fitness, finance, entertainment, shopping, games, news, education, travel, utilities, productivity, food... Read more ›
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Braavo Capital, the leading financing partner for consumer subscription apps, announced today the successful closing of a $5 million Series B funding round. Led by existing insiders with participation from Series A lead investor Headline, and accompanied by a new $30 million debt fund with Upper90, this capital injection marks a significant milestone for Braavo’s continued expansion. Established in 2015, Braavo has emerged as the global leader in financing solutions... Read more ›
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The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly competitive market. Recognizing the critical need for a cohesive approach, the Sustainable Growth Handbook has been launched, setting a new standard for mobile app growth strategies. This innovative Handbook delivers a comprehensive framework focused on three core areas essential for scalable app success: Acquisition, Product, and Engagement. These areas... Read more ›
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With 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday, June 7th. The packed agenda features 3 rooms of app growth talks, panels, workshops and interactive sessions. We have some great sessions lined up including: Mastering The Media Mix: A Fireside Chat with Fubo How to Predict Churn Behavior Before App Users Go Dormant... Read more ›
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Historically, web-based acquisition for mobile-first companies wasn’t widely utilized. With the introduction of Apple’s App Tracking Transparency, there’s been a noticeable shift towards adopting web-to-app and web-to-web strategies, opening up a wide range of possibilities for subscription app marketers. The web-to-web strategy involves acquiring users through a web landing page and then transitioning them to a web app. This approach is gaining popularity among subscription-based apps for many reasons, as. Read more ›
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05.04.2025 01:33
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