Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities. At the same time, marketers are looking to restore a multi-signal view of digital audiences,... Read more ›
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Apple just launched new App Store Review guidelines in time with its Worldwide Developer Conference. The update sees the loosening of certain restrictions that app developers must meet before publishing on the App Store. It comes as somewhat of a surprise given that Apple tends to introduce new rules rather than remove some. The latest updates follow legal challenges that demand Apple permit third-party payments and allow for more competition.... Read more ›
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Pinterest just launched its first UK Creator Fund to help creators get more out of their work across the app and website. The Creator Fund was first launched in the US last year and reduces the barrier of entry for creators from specifically marginalised communities, including Black, LGBTQIA+, Asian, and Indigenous people as well as those with disabilities. It provides financial support but also educational resources to help arm creators... Read more ›
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As billion of people are using their mobile devices to socialise, shop and play games, it’s not surprising that mobile advertising spend grew to $300 billion in 2021. And the trend is far from stopping as ad spending is predicted to reach $350 billion this year, according to new data from mobile measurement platform Tenjin. However, Apple’s changes and increasing focus on user privacy have made it harder to target... Read more ›
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Appodeal Stack announces that Meta Audience Network bidding is now available to all app creators working with BidMachine and its growth platform. Audience Network will be automatically available to all publishers and developers and will allow them to take full advantage of all that in-app bidding offers. Appodeal Stack integrated Audience Network into its in-app bidding platform, BidMachine, during the alpha phase in 2021. Shortly after, it was moved forward... Read more ›
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Ever since the COVID pandemic, a growing number of consumers are using financial apps to manage their finances. Downloads of fintech apps exceeded 6.1 billion last year, up 25% over 2020. And in Q1 2022, downloads jumped to a new record of 1.74 billion, according to Sensor Tower data. Leading markets are India and Southeast Asia were total downloads exceeded 880 million, a 44% rise over Q4 2019 levels. But... Read more ›
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Using multiple advertising formats on Snapchat leads to better campaign results, according to research by Snap and Kantar based on an analysis of 52 ad campaigns on the app and 50,000 respondents. When advertisers used multiple ad formats as part of a campaign, both brand awareness (32%) and intent (14%) were increased. Using the Snap Camera boosted results even more – 36% higher for awareness and 25% higher for intent.... Read more ›
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TikTok is making it easier for brands and marketers to see what hashtags and influencers are trending by adding new insights to its Creative Center. The added insights are aimed at advertisers looking to get a better overview of the songs, creators, videos and hashtags that are the most popular or breaking. When clicking on ‘See Analytics’, interest in a trend is charted over time. Other relevant insights include audience... Read more ›
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For an app to reach the top spot in the non-game iPhone app charts, it now much have around 156,000 daily downloads, up 37% over 2019 when median daily downloads were 114,000. The research from Sensor Tower also finds that mobile games saw the number of downloads needed to reach the top spot decrease by 46% over the same period. Developers now just need 93,000 daily installs compared to 171,000... Read more ›
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Mobile app marketing solution Airship just announced that it acquired Gummicube, the App Store Optimization expert. As part of the deal, Gummicube’s ASO technology will be linked to Airship’s App Experience Platform to help app developers optimise the mobile app lifecycle and drive organic growth, ROAS and retention. “Driving consumers to download an app is a critical first step, but keeping them engaged and maximizing value for everyone involved requires... Read more ›
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Zoomd Technologies, the Vancouver-based mobile marketing platform that helps developers acquire users more effectively by unifying over 600 media sources, recently announced a year-on-year growth of over 50%. The company expects revenues to exceed $74 million in 2022, following Q1 2022 revenues rising 140% to $16 million. Zoomd has been busy expanding in key geographic locations including Latin America, Asia and North America. Operating profits were $0.9 million for the... Read more ›
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Around three quarters (72%) of marketers are planning to boost their budgets for mobile and digital display and video campaigns in 2022, according to research by omnichannel ad experts Mediaocean. The latest report looks at some of the challenges advertisers are facing amid privacy-friendly identity solutions in a post-cookie environment. Notably, a majority of markets said they were focused on multi-signal views of digital audiences. Non-cookie methods such as media... Read more ›
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Mobile app experience, aka MAX, is becoming the digital center of customer experience. And mobile apps are becoming the preferred destination where the exchange of value between customers and brands is most respected and rewarded. Yet some brands treat their mobile apps as just another promotional channel. They’re driving customers to the app, but not holding onto them. From engaging customers to ensuring retention and driving loyalty, MAX is key... Read more ›
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Meta has just added avatar reactions to Instagram Stories in a push to make the app even more engaging and customise how users can react to Stories. Until now, users were able to comment on Stories using emojis. By adding Avatars, they could soon be able to create custom characters with a range of sticker responses. There’s little doubt that avatars and emoticons are good options to promote user engagement... Read more ›
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Emplifi, a unified CX platform for mobile and eCommerce marketers, just announced an integration with TikTok’s Content Marketing speciality, part of the TikTok Marketing Partner program. Advertisers on the app will now be able to expand their brand reach to a larger audience of followers. The integration makes it easier for marketers to organise, schedule and publish content on TikTok. “Thanks to the integration of TikTok Content Marketing specialty, it... Read more ›
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Yubo, the social video live-streaming app for Gen Z, has just added an age verification feature that uses live image capture to identify minors on the app. The aim of the tool is to keep youngsters separate from adult users. Traditional age verification methods rely on users entering their birth date, but this can be easily bypassed by users lying about their age in order to access a platform. Yubo... Read more ›
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Several rapid delivery apps announced plans in May to reduce global headcount, a sharp adjustment for an industry that spent well above its means in 2021. Getir announced plans to reduce its headcount by 14 percent and Gorillas said it would cut 300 jobs to try and achieve profitability. UK delivery app Zapp is also considering a 10 percent reduction in staff. GoPuff has yet to announce any job losses,... Read more ›
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Several rapid delivery apps announced plans in May to reduce global headcount, a sharp adjustment for an industry that spent well above its means in 2021. Getir announced plans to reduce its headcount by 14 percent and Gorillas said it would cut 300 jobs to try and achieve profitability. UK delivery app Zapp is also considering a 10 percent reduction in staff. GoPuff has yet to announce any job losses,... Read more ›
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Snapchat recently launched an option that lets users Share their Stories. The feature allows users to invite others to add to their Stories sharing their comments, likes or dislikes more easily. Users simply create a Shared Story and select the people they want to be able to contribute. The Story will then be visible across the chosen connections but also their followers, which would boost their reach. As with all... Read more ›
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Top airline apps including American Airlines, Delta, Southwest, United and Spirit grew usage 36% year-on-year, according to new data from Sensor Tower. Their combined MAUS were 9.4 million, up from 7 million in May 2021. The uptick doesn’t come as much of a surprise as travel recovers from the pandemic. However, apps still grew 24% compared to 7.6 million in May 2019, which shows that users are increasingly using their... Read more ›
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Most popular sources
Business Insider
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22% 21 |
Gizmodo
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20% 16 |
Engadget
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10% 5 |
Wired
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7% 5 |
Slashdot
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5% 2 |
| View sources » | |
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21.01.2026 05:46
Last update: 05:40 EDT.
News rating updated: 12:41.
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