111 place 2
Using multiple advertising formats on Snapchat leads to better campaign results, according to research by Snap and Kantar based on an analysis of 52 ad campaigns on the app and 50,000 respondents. When advertisers used multiple ad formats as part of a campaign, both brand awareness (32%) and intent (14%) were increased. Using the Snap Camera boosted results even more – 36% higher for awareness and 25% higher for intent. Snap says that “as target audiences become saturated with Content Ads, which includes
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WIRED talks to a postal worker, a teacher, two US citizens detained by federal agents, and six more Minnesota residents about life in an occupied American city. Read more ›
2,165 fresh
I'm not sure anyone saw this news coming, but the TV landscape as we know it could change considerably over the next year or two. Sony, the storied Japanese TV brand, has announced that it has signed a memorandum of understanding with its Chinese competitor TCL. This potential partnership - with TCL set to hold […] Read more ›
1,749 fresh
After testing the feature for the last six months or so, Netflix said it will bring vertical videos to its mobile app sometime later in 2026, TechCrunch reported. So far, the feature has been used to show clips promoting Netflix films and TV shows, letting you swipe to move to the next one à la TikTok or YouTube Shorts. Going forward, though, it could also serve as a promotion tool... Read more ›
1,382 fresh
AT&T’s Turbo Live gives every phone a VIP pass for stadiums, including Verizon and T-Mobile phones. Read more ›
1,098 fresh
Elon Musk, Jeff Bezos, Mark Zuckerberg, and Jensen Huang attended or donated to President DonaldTrump's inauguration. All of them got richer last year. Read more ›
1,006 fresh
President Donald Trump took a replacement plane to Switzerland after Air Force One turned around, leaving him with little time before his speech. Read more ›
981 fresh
Silicon Valley’s battle against AI regulation is already shaping the next US election cycle. Read more ›
736 fresh
Nvidia has been accused of offering to pay for ‘high-speed access’ to Anna’s Archive, a notorious ‘shadow library’ portal, bursting with copyright-infringing materials. Read more ›
632 fresh
The second version of Nikon’s Z5 brings improved autofocus, faster burst rates, and impressive video specs, making it one of the best “entry-level” full-frame cameras on the market. Read more ›
623 fresh
Kioxia's Memory Business Director warns that the global NAND flash shortage means affordable SSDs are gone for good. Read more ›
589 fresh
The European Union could roll out a never-before-used tool known as a trade "bazooka" should Trump move forward with his proposed tariffs. Read more ›
565 fresh
Stephen Colbert has recapped the first year of Trump's second term in office in a "Late Show" monologue. Read more ›
467 fresh
President Trump called the UK's decision to give away the Chagos Islands "an act of great stupidity" and a reason for the US to acquire Greenland. Read more ›
465 fresh
Is your magic internet box giving you problems? Get back online and stay there with our expert Wi-Fi fixes and tips. Read more ›
414 fresh
Only a third of CEOs report getting a benefit from AI deployments, while 55% saying they get no benefit or are worse off because of it. Read more ›
408 fresh
Those who pre-ordered Marathon on Steam following its release date reveal may have noticed something strange come in the aftermath of their eager purchase, as Bungie's other big release was being sneakily installed for those keen on the upcoming extraction shooter. Read more Read more ›
337 fresh
You told us which OEM came out on top for you, and also gave OnePlus its own report card. Read more ›
320 fresh
McKinsey has 25,000 AI agents. BCG builds custom GPTs at scale. What does that look like in practice? We want to hear from you. Read more ›
315 fresh
Business of Apps
Most popular sources
Business Insider
|
27% 12 |
Gizmodo
|
21% 18 |
Wired
|
6% 2 |
Slashdot
|
6% 3 |
Android Authority
|
6% 3 |
| View sources » | |
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21.01.2026 07:43
Last update: 07:35 EDT.
News rating updated: 14:30.
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