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635 Airship acquires Gummicube to bolster app store optimisation

Business of Apps
Anne Freer @ Business of Apps 2 place · 06/06/2022 05:45 EDT

Airship acquires Gummicube to bolster app store optimisation

Mobile app marketing solution Airship just announced that it acquired Gummicube, the App Store Optimization expert. As part of the deal, Gummicube’s ASO technology will be linked to Airship’s App Experience Platform to help app developers optimise the mobile app lifecycle and drive organic growth, ROAS and retention.  “Driving consumers to download an app is a critical first step, but keeping them engaged and maximizing value for everyone involved requires leveraging data to demonstrate customer respect and

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