Retargeting a consumer via mobile that’s previously interacted with a brand is more than 10x more likely to result in an order or positive engagement, finds research from Upstream. If mobile marketing retargeting happens on the same day as the consumer initially engaged with the brand, that improvement is almost 100x greater. Based on real-world campaign data of Upstream’s Grow platform, the company shows that brands who are able to... Read more ›
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Twitter is testing a new feature that lets users create 30-second audio clips from in-app audio broadcasts. The tool would enable users to create audio clips from a recorded Space that can be shared via tweet. Twitter Spaces is similar to Clubhouse. They are public for any user to listen in. Up to 13 people can speak at a given time. Space hosts can also share requests with listeners to... Read more ›
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Cryptocurrency apps skyrocketed in popularity with new installs of the top 20 apps rising a whopping 902% year-on-year during Q4 2021. That’s according to new data shared by app experts Apptopia. In terms of app installs by countries, the US saw a rate of 645%, while APAC noted 475% installs, followed dy EMEA at 284% and LATAM at 182%. Interest in crypto apps have gone through an interesting development with... Read more ›
0
Pinterest has just made it easier to share Idea Pins – Story-type Pins it released last year. Idea Pins work in a similar way to Stories already, but now users can share them on Instagram and Facebook Stories. Idea Pins are 60-second video clips of up to 20 frames that can be modified using stickers, music, and voiceovers. Creators of such pins can also add contextual information and tag other... Read more ›
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YouTube updated a range of features of its YouTube Live platform. The company launched a live view option that lets creators invite a guest to their livestream by simply sharing a link with them. Hosts can now invite and screen guests before they go live, while guest channels and user information remain hidden. Streaming analytics will be displayed as before but guests aren’t given access to that data. YouTube hopes... Read more ›
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Snapchat just added Custom Landmarkers as a way for marketers to use its AR Landmarks feature in Lens Studio. The tool lets creators anchor Lenses to local places, including statues and storefronts. What this means is that locations can be enriched by AR effects and businesses could use the tools to help shoppers engage more meaningfully with their locations. As Snap continues to develop its AR glasses, the feature could... Read more ›
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In 2021, consumers spent a whopping $116 billion on mobile games – two-thirds of total spend on app stores. Mobile game spending rose 35% or by $30.2 billion between 2019 and 2021, according to the latest gaming report from app experts data.ai. Game downloads rose 22% by 14.9 billion to a total of 83 billion. Just 174 games were responsible for generating $100 million in revenues in 2021. However, that’s... Read more ›
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Google is apparently shutting down YouTube Vanced, which is a video client for Android that takes the ads out of YouTube videos. The Vanced team now announced that the service would shut down immediately. “In the coming days, the download links on the website will be taken down. We know this is not something you wanted to hear but it’s something we need to do. Thank you all for supporting... Read more ›
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In today’s data driven-world, management of mobile performance is challenging. Data is fragmented, siloed and hard to manage. As a result, visibility and understanding the performance of your own apps is limited, making it challenging to maximize performance and lifetime value. This is where ConnectPlus can help. ConnectPlus is a free platform with over 50 connectors including Apple, Google, Meta, multiple DSPs, SSPs, mediation, analytics and engagement platforms, that securely... Read more ›
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Driven by the prevalence of mobile devices and apps in APAC, consumers in the region are spending more time in-app than ever before. And advertisers have been quick to catch up with 80% already using programmatic in-app ads as part of their media plans. According to the The State Of In-App Advertising In APAC reports from PubMatic, 20% of the average digital ad budget now goes to mobile in-app while... Read more ›
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The share of mobile digital ad spend is predicted to reach 70% by 2026 according to data presented by StockApps.com, up from 60% in 2021. Mobile advertising has grown rapidly over the last five years, standing at 44% in 2017. Based on figures from Statista, the share of mobile could jump 59% over a period of nine years. However, the growth rate will be slowing down over the coming years,... Read more ›
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TikTok appears to be closing in on a new deal that could make US user data safer. Reuters reports that the group is discussing a deal with Oracle to store its US data to keep it separate from China databases. The move comes in light of ongoing struggles to meet criticism over Bytedance’s practices to share information with China on request. Under the Trump administration the app had come close... Read more ›
9
Google upgraded its Messages app that’s preinstalled on Android phone to make it easier between users of iPhones and those on Android to chat. Messaging previously replied on SMS instead of RCS which makes it much easier to share videos, emojis and other media. The latest update fixes any conversing issues between Android and iPhone phone messaging. That means reactions using emojis are now displayed on Android devices as such.... Read more ›
1
Google Maps continues to dominate the charts of the top 10 most downloaded travel apps, followed by Uber and Booking.com. Quarterly downloads of the top 100 travel apps in the US seem to have recovered to pre-pandemic levels, according to new data released by app experts Apptopia. An increasing number of users also appear to be downloading online travel agencies which includes apps like AirBnb and Vrbo. This could be... Read more ›
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Canadian travel app Hopper surpassed Airbnb and Booking.com in downloads and active users in the United States in 2021, with 494 percent year-on-year app session growth. It was the most downloaded online travel agency (OTA) app in the US in 2021 with 15 million downloads, an 183 percent increase on 2020 figures. This data and more on the travel industry came from app intelligence firm Apptopia’s 2021 travel trendlines report.... Read more ›
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As over 2 million Ukrainians have fled to neighbouring states in light of the ongoing attacks from Russia, downloads of top translation apps jumped 71% month-on-month. Over the last nine days of March, the leading 10 translation apps from Ukraine’s App Store and Google Play saw a total 198k installs, according to new data released by Sensor Tower. Google Translate dominated with 58k installs, followed by Translate All and Camera... Read more ›
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Instagram has added a feature that lets users manage their live broadcasts. The livestream moderator feature will allow users to assign a moderator during a livestream. Moderators are able to report on comments, remove viewers and turn off comments for specific viewers or remove the option for select viewers. The option will make it easier to control inappropriate behaviour during livestreams following some reported instances of harassment during live sessions.... Read more ›
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Streaming video on mobile apps really kicked off in 2020 and apps such as Disney+ recently even surpassed the $2 billion consumer spending mark. Netflix and YouTube regularly featured in the top 10 most downloaded entertainment apps. However, until now, most of the big players have insisted on ad-free, subscription-based content access. That’s about to change as ad-supported video emerges as a new trend in video streaming. Disney is already... Read more ›
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Half of mobile gamers now say they prefer ad-supported games over pay-to-play or in-app purchases only games. Interest in ad-supported games has grown steadily since 2017, up 138% in 2021, according to the latest Modern Mobile Gamer® report from Tapjoy. Mobile gamers play an average of 10+ hours of games per week and 57% admit to playing more games on smartphones than they did five years ago. Parents (58%), Gen... Read more ›
1
Brands are slowly shifting their budgets to campaigns involving creators with 66% of them saying they spent more on creator-based marketing practices in 2021 than before. That’s according to new research from CreatorIQ which found that 52% of brands have grown their creator marketing support. Instagram and its Stories format are still the most popular social creator platform. Some 96% of brands and 88% of influencers said they were now... Read more ›
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Most popular sources
Business Insider
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47% 12 |
CNET
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11% 4 |
Tom's Hardware
|
10% 7 |
Android Authority
|
4% 2 |
Eurogamer.net
|
4% 2 |
| View sources » | |
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30.09.2024 03:31
Last update: 03:25 EDT.
News rating updated: 10:20.
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