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536 APAC advertisers shift 20% of digital budgets to mobile in-app

Business of Apps
Anne Freer @ Business of Apps 3 place · 03/17/2022 05:45 EDT

APAC advertisers shift 20% of digital budgets to mobile in-app

Driven by the prevalence of mobile devices and apps in APAC, consumers in the region are spending more time in-app than ever before.  And advertisers have been quick to catch up with 80% already using programmatic in-app ads as part of their media plans.  According to the The State Of In-App Advertising In APAC reports from PubMatic, 20% of the average digital ad budget now goes to mobile in-app while 17% is distributed to mobile web.  The report also found that 39% of in-app ad budgets are allocated to dir

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