Twitter just launched a new Creator Dashboard that helps creators track how much money they’re making using the microblogging site’s monetisation tools. The new dashboard provides an overview of the various income streams in-app. Data on Ticketed Spaces and Super Follows is also included. Twitter said that the dashboard “is designed to help creators further understand how they make money on Twitter and how much they are earning from monetization... Read more ›
32
Twitter just launched a new report that highlights emerging topics and trends across the app which could benefit brands and marketers reach engaged audiences on the micro-blogging app. The main takeaways for marketers are three major trends one of which is the great restoration that focuses on people stepping away from conversation purely about the pandemic. But the trend also shows that users are looking for brands to engage more... Read more ›
0
Instagram seems to be having a bit of a clear-out this month. Following the announcement that it was to pull its IGTV standalone video app, the company just deleted its Hyperlapse and Boomerang apps this week. Both have been around for seven to eight years. Based on data from Apptopia, it seems Boomerang had amassed a sizeable audience of 301 million global downloads, compared to just 23 million of Hyperlapse.... Read more ›
0
A banking trojan that stole users’ passwords and data was recently discovered on Google Play by Cleafy, the online fraud management and prevention solution. The company’s latest report found that the so-called TeaBot banking trojan (or Anatsa and Toddler) is targeting European banks to steal two-factor authentication codes via text. The malware has further evolved to target users in the US, Hong Kong and Russia. Previously the trojan was being... Read more ›
0
Pinterest has been hugely successful for brand and advertisers looking to reach highly engaged Pinners searching for visual cues for their next purchase. Now a new study from Creatopy tested whether video ads on the platform had a higher reach than static ads. The company also proposed that static ads would bring more quality traffic. To test its theory the group ran two campaigns at a budget of $2,000 over... Read more ›
1
At this year’s MWC conference in Barcelona, Huawei continued to strengthen its support for developers with the debut of several new developments, including PC versions of HUAWEI Mobile Cloud, AI Search, AppGallery, HUAWEI Assistant·TODAY, and Petal Search enhanced for AR Glasses. Focusing on its mission to help developers achieve business success, Huawei demonstrated how these innovative capabilities synergise with Huawei hardware to bring consumers a richer digital experience across devices.... Read more ›
0
Social and mobile commerce took off in 2020 when pandemic lockdowns led to a growing number of people using their smartphones to browse and shop. But the trend has continued and 76% of social media users say they are influenced by these platform when it comes to their purchases. According to research from Bazaarvoice which surveyed 14,000 global consumers on their social shopping preferences, 65% of shoppers use social media... Read more ›
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Are you coming to the best AND the biggest app growth event in the UK? App Promotion Summit returns to London on Thursday 24th March and we’d love to see YOU at the Marriott Hotel Grosvenor Square in Mayfair. 🚀 Want to make some new app marketing friends? You’ll be able to network with 1,000+ attendees on our online networking platform. 🚀 App marketers from companies like Revolut, Hopper, Sky,... Read more ›
0
Ad removal is the most popular monetisation technique used by casual and other mobile game types. Casual titles accounted for 90% of games using ad removal, according to new data from Sensor Tower. Season Passes have become a much more popular monetisation tool popularised by games such as Fortnite and now half of top grossing games in 2021 use the method. Season or battle passes can be purchased by games... Read more ›
15
YouTube said it is expanding warnings over potentially offensive comments to alert users in case of responses that may be deemed offensive. Content alerts have previously been available to mobile users but are now being extended to desktop. The alert lets posting users reconsider if they want to post a comment that could be deemed offensive by others. They can also view the YouTube Community Guidelines to verify they’re not... Read more ›
6
App marketing platform AppLovin has acquired connected TV software firm Wurl in a transaction valued at $430 million. The move is in line with AppLovin’s plans to solidify its market position within the growing CTV space. In 2021, US advertisers spent an estimated $14.4 billion on CTV, 60% more compared to 2020. Spending is predicted to double by 2025. “The acquisition of Wurl will further our commitment to building and... Read more ›
0
Following the announcement to take down IGTV, Instagram just announced the addition of automated captions for Instagram feed videos. The functionality can be toggled on and off by users. If on, auto captions will be added to Instagram feed posts adding another option to reach a growing audience on the app. Instagram said it added the feature to make the app more accessible to the deaf and hard-of-hearing communities. As... Read more ›
15
Consumers dramatically increased the number of texts and calls they made and received last year, according to new research from CSG. The findings also show that retailers are increasingly using mobile channels to communicate with customers. Total calls on mobile devices jumped by 290% in 2021 while overall messaging volume quadrupled year on year to 304%. Some of what’s driving this trend are customer service interactions (accounting for 50% of... Read more ›
3
Buy now, pay later provider Klarna saw its revenues, usage and gross merchandise volume all increase in 2021, but losses more than quadrupled in the same period. Klarna generated $1.42 billion revenue in 2021, a 32 percent year-on-year increase. A majority of Klarna’s income comes from interchange, processing and merchant fees. As Klarna has expanded its BNPL offering, its losses have increased. It reported a net loss of $730 million... Read more ›
0
All too aware that longer video holds more potential for monetisation, TikTok just confirmed that users will soon be able to upload videos that are 10 minutes in length. That’s still considerably shorter than competitors YouTube and co are offering it, but at the same time it’s unlikely to annoy fans of the short-form video. TikTok confirmed availability of the option to TechCrunch: “We’re always thinking about new ways to... Read more ›
2
When Apple first announced its ATT framework, everyone in the adtech industry started searching for ways to adapt to the new reality. Two years on and the changes haven’t been nearly as dramatic as expected for app marketers, but change is being felt all the same. It is essential for app publishers to find new ways to market their products and keep their audiences active. Cross-promotion has become an essential... Read more ›
0
Twitch, the Amazon-owned video streaming platform for gamers, just launched an ad revenue model for creators. The service will be available to select creators initially, guaranteeing them a pre-set payout for streaming a certain number of hours and running ads. Available through its Ads Manager, the feature helps creators earn a predictable monthly income by including ads in streams. Creators can set their ad schedules from the dashboard. “No more... Read more ›
0
Reddit has just launched a major revamp to its mobile app in two years. The company recently expanded the app to add a Discover Tab which provides personalized recommendations to its community, alongside a simplified profile menu. With over 100k active communities on Reddit, the company said many users were looking for a better and easier solution to exploring their interests. The Discover Tab is right next to the home... Read more ›
0
TikTok just revealed some of the top user trends marketers can use to target audiences more effectively and engage with users on the popular short-form video platform. The report is available for different regions and discusses five main trends including self-care champions, co-creation, financial services, recipes, and food videos, and gaming. We’ve taken a quick peek at its UK report and here’s what we found. Fashion and accessory verticals are... Read more ›
0
With the growing popularity of social media platforms, more and more retailers and brands have been harnessing these app’s advertising and mCommerce potential to reach new customers. According to new research from Bazaarvoice’s Influenster community, 91% of consumers prefer to shop for beauty products on social media compared to 44% still shopping in-store. 76% said they were ‘very influenced’ to shop via social media, and 73% actively shop the likes... Read more ›
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Most popular sources
Business Insider
|
45% 14 |
CNET
|
12% 5 |
Tom's Hardware
|
11% 8 |
Android Authority
|
5% 3 |
Eurogamer.net
|
5% 3 |
| View sources » | |
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30.09.2024 05:33
Last update: 05:20 EDT.
News rating updated: 12:20.
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