Snapchat is launching a web version of its app in an effort to roll it out to a wider number of subscribers and those in certain regions where it may be harder to access from mobile. The web version lets Snapchat users send messages and video calls from their PCs. Users simply open the web.snapchat.com site using Chrome to make calls and even pick up where they left off on... Read more ›
0
TikTok wants to make it easier for marketers to track their in-app campaigns and just partnered with NCSolutions to provide measurements on sales lift. NCSolutions uses machine learning for in-depth insights into sales performance and ad exposure. TikTok hopes that the added insights will encourage marketers to gain a better understanding of their campaigns and improve their results. Actual sales are a key metric for brands and retailers on the... Read more ›
0
For the first time, mobile iOS users in the US spent more on non-game apps than games, according to the latest report from SensorTower. While overall app adoption normalized to a reach of 35 billion in Q2 2022, down 2.5% year-on-year, the latest data shows that over half of App Store spending in the US now comes from non-game apps. The increase is due to higher subscriptions. In the second... Read more ›
17
App monetisation expert ironSource just joined forces with Unity Technologies, the platform game developers use for their real-time, interactive 3D content, to create a fully-integrated, end-to-end platform for the Creator Economy. By joining platforms, the two companies will be able to power the developer journey from creation to business and provide the technology for app makers to operate and scale their games and apps more effectively. By joining forces developers... Read more ›
0
Meta just launched new features for subscribers to help its creator community monetise their content more effectively. Earlier this year the company has been testing subscriptions and now it’s launching new tools to make it even easier for creators to connect to their fans. Creators can now set up subscriber chats with up to 30 people in them. This enables them to connect to their fans and discuss things they... Read more ›
0
TikTok is making it easier for users to filter videos that could be deemed unsafe for younger audiences. Addressing criticism over security and user exposure to potentially harmful content, the company has already added parental controls. But the latest addition means users themselves can decide if recommended content is suitable for them or not. While the For You feed was designed to enable users to explore new content from creators... Read more ›
0
Among the top grossing mobile games for June 2022 were Honor of Kings with $238 million in player spending and Genshin Impact at $154 million in gross revenues. Some 95% of Honor of Kings and 44% of Genshin Impact’s revenues came from China, signalling the huge impact of the region’s highly engaged mobile gamer audience. Other high earners during June included PUBG Mobile, Pokemon GO and Candy Crush Saga, according... Read more ›
17
Instagram is finally gearing up to launch its Creator Marketplace. The feature that allows brands to discover and connect with creators on the app has been in testing since last year with a select few US brands. It seems initial testing was successful because Instagram just announce that brands can now utilise the creator marketplace to find relevant creators to collaborate with. The tool makes it easier to find potential... Read more ›
0
TikTok just launched a new educational channel for small and medium-sized businesses to use the app more effectively for marketing purposes. The Follow Me suite offers a 6-week program from July 11 to August 19 to provide resources for businesses that explain how they can get started with the app, how they can set up an account, use the Creative Centre and the Ads Manager. But it’s also a way... Read more ›
0
GoHenry, the prepaid debit card and financial education app for kids just acquired fintech group Pixpay as it hopes to expand into Europe. Having launched in the UK 10 years ago, GoHenry now has over 2 million UK and US members. The deal should help the group to accelerate its growth across Europe. It follows a 2020 financing round of $40 million and a doubling of its revenues to $42... Read more ›
0
Instagram is currently testing a Live Producer tool that lets creators stream live videos from their desktops and through third-party platforms. Content producers can use a line of code that connects their Instagram Live to a streaming provider of their choice. Right now, Instagram is supporting OBS, Streamyard and Streamlabs. The aim is to boost more professional-looking livestreams on the app – ie those that use multiple camera angles, microphones... Read more ›
0
Subscription app models have seen huge growth in recent years with the top 100 subscription apps worldwide earning $18.3 billion in revenue in 2021 and global revenue on track to hit nearly $243 billion in 2022. 🤑In every major category brands like Calm, Tinder, Disney and Pandora are building huge recurring revenue streams and engaged user bases.However, succeeding with subscription apps is tough and comes with many challenges.How to acquire... Read more ›
0
Pinterest launched several new shopping features as it aims to diversify its mCommerce features. The merchant features include API for Shopping, Product Tagging for Pins, Video in Catalog and a Shop Tab for business profiles. With over 400 million Pinners flocking to the app and platform each month to discover new products, brands and retailers will be able to make use of adapted shopping features to cater to Pinners. “At... Read more ›
2
Video is now an important part of a brand’s marketing strategy, but advertisers often struggle to know where to focus their efforts. It’s predicted that 12 trillion hours are expected to surf the net this year and much of this is being attributed to social media use on platforms like YouTube, TikTok and Instagram. But while TikTok is being touted as the video platform of choice, the highest number of... Read more ›
0
Instagram sees some of the highest daily engagement rates according to new research from SensorTower. Some 39% of installs on the apps are so-called power users who engage with the app every day as measured over three months. This was followed by TikTok which saw 29% of its active installs engage daily. The video app is already one of the most downloaded and highest-earning apps in the non-gaming category. It... Read more ›
0
Approximately half of mobile and digital marketers aren’t spending enough in a single channel to maximise ROI, according to new research from Nielsen. Although 50% of media plans are underinvested by a median of 50%, ROI could be improved by 50% with an ideal budget. Many brands tend to test the waters to see if new media works by spending smaller amounts. However, small amounts make it harder to see... Read more ›
2
HUAWEI Developers invites developers around the world to put their skills to the test with the launch of Huawei Global App Innovation Contest (Apps UP) 2022 on 24 June 2022, with registrations now opened globally. With this year’s theme “Together We Innovate”, Apps UP has set aside rich prizes of over US$1 million as with previous editions to encourage submissions that bring a seamless, digital, and innovative experience to consumers.... Read more ›
0
Google is halting updates to South Korea’s popular messaging app KakaoTalk over a row with using external payment links. Apparently, the app continues to use external payment links in Android pointing to its own website which goes against Google’s policy that requires developers to use its own payment system. The update came into force in June 2022 and Google previously stated that non-compliant apps would be removed from Google Play.... Read more ›
0
Pinterest just made its Pin Ads available for businesses in Argentina, Colombia and Chile. The company said that businesses of all sizes would now be able to access the ad formats and targeting options in the countries to reach new audiences through useful content and projects. The formats have been available in Mexico and Brazil since 2021. They offer extended targeting options and content ideas to bolster the reach of... Read more ›
0
TikTok appears to be taking a step back from its mCommerce expansion facing operational and legal challenges in the US and Europe. According to The Financial Times the popular app had plans to launch shopping features in Europe later in 2022, but people familiar with the matter said the plans had now been dropped. The company apparently “failed to meet targets and influencers”. This follows recent news of TikTok testing... Read more ›
0
Most popular sources
Gizmodo
|
19% 16 |
Business Insider
|
19% 28 |
The Verge
|
10% 2 |
Engadget
|
9% 4 |
Wired
|
6% 2 |
| View sources » | |
LIKE us on Facebook so you won't miss the most important news of the day!
21.01.2026 01:46
Last update: 01:41 EDT.
News rating updated: 08:40.
What is Times42?
Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.