394 place 0

531 Instagram to launch marketplace for brands and creators to collaborate on campaigns

Business of Apps
Anne Freer @ Business of Apps 2 place · 07/14/2022 05:41 EDT

Instagram to launch marketplace for brands and creators to collaborate on campaigns

Instagram is finally gearing up to launch its Creator Marketplace.  The feature that allows brands to discover and connect with creators on the app has been in testing since last year with a select few US brands.  It seems initial testing was successful because Instagram just announce that brands can now utilise the creator marketplace to find relevant creators to collaborate with.  The tool makes it easier to find potential influencer matches for campaigns. Influencers are proving hugely successful on Inst

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