144 place 0

516 Instagram and TikTok have highest daily engagement rates

Business of Apps
Anne Freer @ Business of Apps 2 place · 07/11/2022 05:33 EDT

Instagram and TikTok have highest daily engagement rates

Instagram sees some of the highest daily engagement rates according to new research from SensorTower.  Some 39% of installs on the apps are so-called power users who engage with the app every day as measured over three months.  This was followed by TikTok which saw 29% of its active installs engage daily.  The video app is already one of the most downloaded and highest-earning apps in the non-gaming category.  It comes as little surprise then that engagement on the app is high which is great news for advert

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