TikTok plans to launch LIVE subscriptions this week which will allow creators to monetise their content on the app more effectively. The LIVE subscriptions lets creators generate revenue by sharing exclusive livestreams with paying viewers. This will come in handy for those creating make-up tutorials, gaming tips and other how-to content. Monthly subscriptions are being trialled with select creators and for now remain invite-only. Subscribers will be able to receive... Read more ›
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Screenshots of Snap’s upcoming Family Centre have emerged. The feature lets parents check who engages with their child on the Snapchat app. The tool is meant to give parents more control over whom their children communicate with on the app. It is meant to nurture trust between Snapchat and parents who may be worried that their kids are exposed to potentially harmful connections. While that sounds admirable, it could also... Read more ›
0
Over half (55%) of WhatsApp monthly active installs are using the app every day, according to Q1 2022 data from SensorTower. That’s up from 39% in Q1 2021 showing that a growing number of people are using the app every day. Power users are those who engage with an app each day. On WhatsApp they were up 16 percentage points over the same period a year ago. The app had... Read more ›
29
App marketing is in ruins. Google’s cookies are crumbling, and Apple is rolling back IDFAs. Governments are introducing new regulations, and consumers are becoming more privacy conscious. Combine these, and it’s clear app marketers and developers are facing down the App-ocalypse — the end of targeted ads, where reaching new paying users is a thing of the past. At Bango, we wanted to understand what this means for user acquisition.... Read more ›
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CleverTap, the mobile marketing group, just acquired Leanplum to bolster its retention offering. The multi-channel customer engagement platform optimises consumer touch points for app-first companies. The move will benefit clients by increasing the number of users, ARPU and LTV. It also means they get a single source dashboard for real-time campaign control and a more unified product to act on first-party data. Testing, experimentation and optimisation across multiple channels will... Read more ›
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TikTok is apparently looking into letting users play games on the app with initial tests running in Vietnam. If the popular video app succeeds in initial testing, it could be a major step into a market that continues to be one of the most fruitful for TikTok. Not only would it mean users are spending more time in the app. It could also help TikTok to attract more advertising revenue.... Read more ›
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The new challenges presented by the world of advertising are faced with no fear at Smadex and the difficulties brought by the release of SKAd were no different. When Apple announced SKAdNetwork back in 2021, the team started working towards finding alternative solutions, ways to continue improving performance in all iOS campaigns and keep offering the best programmatic ad solution possible. This article was first published on smadex.com. We came... Read more ›
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Approximately $7 billion were generated from mobile player spending on the App Store and Google Play in April 2022, a drop of 4.6% over the previous year. That’s according to the latest data shared by SensorTower. The US was the top market for global mobile game revenues, generating $1.9 billion or around 28% of total spending. China ranked second for revenue at 20% followed by Japan at 18%. The single... Read more ›
0
TikTok is making it easier to give credit where credit is due. Often trends on the app tend to spiral without sufficiently attributing their creators. Now the company has rolled out new tools that let users credit originators of trends via educational prompts and videos. When sharing a post, creators can now access crediting tools to tag, mention and credit a video in the description. “Whether taking part in the... Read more ›
1
Twitter just launched Super Follows-only Spaces for subscribers in the hopes that it will engage creators to expand their in-app communities. The Spaces have been designed in a different colour scheme and are clearly marked as Super Followers-only broadcasts. Paying subscribers will need to sign up to become a Super Follower if they want to be in on the action and gain access to the exclusive Space. The micro-blogging site... Read more ›
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Singular, the attribution and analytics platform for mobile marketers, just rolled out a new feature as part of its SKAN Advanced Analytics to help advertisers better estimate the value of their mobile campaigns on iOS. Following the launch of iOS 14.5, spending on mobile user acquisition dropped 25% and ROI fell 38%. While SKAN bolsters privacy, it has several drawbacks such as missing data, randomised timing of attribution, limited conversion... Read more ›
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The top 10 fastest-growing apps in 2022 are dominated by free apps, according to a new report from Mozillion. Based on an analysis of search data from 2021 and 2022, the company found that dating apps ranked the highest for monthly Google search volume followed by stocks and photo editing apps. Games and entertainment apps such as music, photography and video also ranked high. The individual apps that saw the... Read more ›
3
Google just launched a tool that lets users configure their ad privacy and security settings. The new My Ad Center to be released later this year will enable users to select which ads they want to see on YouTube, Search and Discover. Google said the feature would improve user experiences and bolster its privacy-first approach by enabling users to fine-tune their ad experiences. The suite lets them like, block or... Read more ›
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Mobile marketing can be a bit of a minefield and it can be challenging to know where to start for the top user acquisition strategies. The latest BRAG (Brand Relative App Growth) Index from mobile growth platform Digital Turbine and Apptopia highlights how some of the top apps have managed to bolster their growth strategies despite a shift in mobile marketing strategies. The index is based on online surveys of... Read more ›
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The mobile in-game advertising market has attracted serious growth over the last few years with in-game advertising set to reach $5.29 billion. Over half (62%) of users now install games within a week of owning a mobile device and 43% of time on mobile devices is linked to games. Around 21.5% of App Store revenue growth comes from games. Now a new infographic from ConsumerAcquisition shows that most users prefer... Read more ›
0
Top eCommerce apps continue to see a spike in usage compared to Q1 2020 while many other app categories have noticed a decline in user numbers following the end of lockdowns. An analysis of the top 10 US apps for tracking, grocery, delivery and online shopping by Sensor Tower found that monthly active users among the top package tracking apps climbed 152% in 2022 while grocery delivery apps saw a... Read more ›
0
Short-form video app TikTok launched a new Insights platform that provides enhanced audience insights for marketers and brands. Advertisers can set a location and then adjust various filters to hone in on their campaign results and find out which ads performed best across different verticals. These include location, generation, industry, events, and year. If, for example, a retailer wants to find out what the top shopping categories in the US... Read more ›
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Twitter has updated its privacy policy to simplify the legal lingo in a last push before it is being taken over by Elon Musk. The company said that it simplified the wording of its policies so users can understand its terms of service more readily. It also updated the section pointers on its websites for easier navigation and split the content into three categories: data collection, use and sharing. The... Read more ›
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Although US mobile gamer spending climbed above $6 billion throughout 2021, the market declined 10% compared to the previous year. Japan is the second-largest mobile games market with revenues down 18% to $4.2 billion. China followed in third spot at a drop of 1%, while South Korea and Taiwan markets continue to increase in terms of player spending at 3% and 7%, respectively. Overall, the US and Japan lost 3%... Read more ›
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Integral Ad Science, the digital and mobile media quality tool, just partnered with short-form video app TikTok to help brands measure the viewability, invalid traffic and app-level brand safety of their ads more effectively. As part of the collaboration, IAS will make available its IAS Media Quality Solutions to manage ad campaigns on the app. Brand safety is a huge topic for marketers and one that’s of growing importance for... Read more ›
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Most popular sources
Business Insider
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48% 10 |
CNET
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12% 4 |
Tom's Hardware
|
9% 6 |
Eurogamer.net
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5% 3 |
Wired
|
3% 2 |
| View sources » | |
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29.09.2024 23:35
Last update: 22:50 EDT.
News rating updated: 06:30.
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