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Mobile marketing can be a bit of a minefield and it can be challenging to know where to start for the top user acquisition strategies. The latest BRAG (Brand Relative App Growth) Index from mobile growth platform Digital Turbine and Apptopia highlights how some of the top apps have managed to bolster their growth strategies despite a shift in mobile marketing strategies. The index is based on online surveys of mobile phone users and app install value from Apptopia’s Performance Data. Across seven app categ
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The bill aimed to create safety measures for companies spending $100 million on AI training. Read more ›
581 fresh
Mark Cuban called Elon Musk a "faithful soldier" to Donald Trump and warned that his loyalty to the former president won't always be rewarded. Read more ›
335 fresh
The Australian actor, 44, tied the knot with her partner of over two years on the Italian island of Sardinia, sources told People. Read more ›
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Trump used much of his speech in Prairie du Chien, WI, to take shots at Harris, including at one point saying she was born "mentally impaired." Read more ›
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Scientific American has surprising news about the possibility of black holes the size of an atom but containing the mass of an asteroid — the so-called "primordial black holes" formed after the birth of the universe which could solve the ongoing mystery of the missing dark matter. These atom-sized black holes "may fly through the inner solar system about once a decade, scientists say... And if they sneak by the... Read more ›
236 fresh
Nikky de Graaf tried living in the city during university, but found it to be too stressful and expensive. Read more ›
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‘We’re building the UK’s first $1tn company’ — Amazon Alexa creator’s new startup Read more ›
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U.S. real estate developers "are having a hard time keeping up with demand," reports the Los Angeles Times, "as businesses in search of secure spots for their servers rent nearly every square foot that becomes available..." Construction of new data centers is at "extraordinary levels" driven by "insatiable demand," a recent report on the industry by real estate brokerage JLL found. "Never in my career of 25 years in real... Read more ›
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A tiny PCB installed on a refilled HP ink cartridge allows users to continue using it despite HP's strict DRM settings. Read more ›
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Oregon businesses have spent millions to oppose a ballot measure that would establish a corporate tax to be redistributed as universal basic income. Read more ›
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California Gov. Gavin Newsom has vetoed bill SB 1047, which aims to prevent bad actors from using AI to cause "critical harm" to humans. The California state assembly passed the legislation by a margin of 41-9 on August 28, but several organizations including the Chamber of Commerce had urged Newsom to veto the bill. In his veto message on Sept. 29, Newsom said the bill is "well-intentioned" but "does not... Read more ›
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A California-based Gen Xer has been struggling to find a job. He says he's been ghosted by employers despite having years of work experience. Read more ›
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Samsung's Galaxy AI suite is jam-packed with features, so does the Pixel still stand out? Read more ›
128 fresh
As the Vice President of the United States travelled in a motorcade Saturday to a San Francisco hotel, they ended up stopped behind "a Waymo vehicle that had to be driven away from the motorcade route by police," according to a local newscast (which called it an "only in San Francisco moment"). And that's not all. One local reporter following the vice president's motorcade said "we saw not one but... Read more ›
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Brigid Schulte, author of "Over Work" and director of the Better Life Lab, spoke to BI about the CEO mindset that is driving RTO policies. Read more ›
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Here's the answer for "Wordle" #1199 on September 29, as well as a few hints, tips, and clues to help you solve it yourself. Read more ›
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The App Growth Awards 2024 are fast approaching, with the deadline for entries set for this Friday. Recognizing excellence in app marketing and growth, the awards are open to global participants across a wide range of categories, and submitting your entry is both free and simple. Why should you enter? It’s free to participate. The application process takes just a few minutes. Winning will boost your company’s visibility and reputation... Read more ›
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Remerge is conducting a short survey to find out what marketers think about the effectiveness of app marketing campaigns. You’ll get a copy of the full results once the survey closes on September 30, 2024. And as thank you for your time, you’ll be entered into a prize draw to win a €300 Amazon voucher. Don’t forget to submit your details at the end of the survey for your chance... Read more ›
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One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Most popular sources
Business Insider | 48% 11 |
CNET | 11% 4 |
Tom's Hardware | 9% 6 |
Eurogamer.net | 5% 3 |
Android Authority | 4% 1 |
View sources » |
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30.09.2024 01:25
Last update: 01:20 EDT.
News rating updated: 08:20.
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