Tracking and measuring the success of in-app campaigns is notoriously difficult, especially with privacy regulations having ramped up over the last few years. Now TikTok wants to help advertisers quantify just how effective their eCommerce campaigns are by launching a partnership with Foursquare. Advertisers will be able to use Foursquare Attribution to assess campaign performance, specifically how many users go from ad to store. Foursquare Attribution measures the number of... Read more ›
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Yoke Network, an Influencer Marketing network, have published a groundbreaking report on how Influencer Marketing on TikTok can be best utilised to hit CPI and CPA targets at scale. Yoke has built proprietary technology to help user acquisition teams and marketers supercharge their app growth through influencers. Over the past 3 years, Yoke has worked with companies such as Luni, Meitu, and over 100+ more apps and has seen incredible... Read more ›
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TikTok is launching a new Friends tab that will replace Discover at the bottom of the app menu. The goal of the tab is to help people find content from their friends to connect with. It’s a way to hand over the power of selection to its users rather than recommending content based on viewing history or alternative algorithms. If you click on the Friends tab, a banner pops up... Read more ›
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Adverts on Snapchat that feature high contrast and bold colours saw 40% higher swipe rates for entertainment apps and content and 15% higher rates for financial services. That’s according to new research from intelligence platform VidMob in partnership with Snap Inc which analysed the top creative elements for financial, CPG and entertainment ad campaigns on the Snapchat app. “We know that ad creative is a major driver of campaign performance,... Read more ›
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Twitch is one of the top live streaming apps taking a 73% market share in terms of daily active users. That’s according to Q1 2022 data from Sensor Tower which shows that the leading 10 streaming apps saw over $267 million in global consumer spending. Focusing its analysis solely on user-generated livestream apps and excluding those with additional live-streaming features like TikTok and Instagram, it found that the top five... Read more ›
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With mobile ads that match context boosting memorability by almost 30%, it’s no wonder that more advertisers are looking to place their brands next to content that’s relevant to their target audiences. Now TikTok launched TikTok Pulse, a contextual ad solution that lets advertisers place their campaigns next to top content in the For You Feed. With TikTok Pulse brands will have their content placed among the top 4% of... Read more ›
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Robinhood reported revenues of $299 million for the first quarter of 2022, a 42 percent decline on the $522 million it brought in Q1 2021. It is the third quarter of straight decline for the popular stock-trading app. Revenues peaked in Q2 2021, at $565 million, which was a period of heavy retail investment in both stocks and crypto. Robinhood quarterly revenues ($mm) As most of Robinhood’s revenue is earned... Read more ›
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Pinterest just launched a new app to make live-streaming even easier for creators. The Pinterest TV Studio app lets creators stream live on Pinterest using multiple devices to get different camera angles. However, the company hasn’t made a big deal of the app launch, in part because it’s not widely available just yet. To access the app’s tools, creators must enter a barcode provided by Pinterest. While competitors such as... Read more ›
1
Learning company Pearson just acquired online language learning app Mondly to boost its position in the space. Mondly now has 100 million users and offers some 41 languages to learn. It bundles up game-like experiences to make learning easier and uses virtual reality, chatbots and speech recognition to help learners pronounce words correctly. For Pearson, the move marks another step in the company’s digital strategy following an 18% rise in... Read more ›
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Meta just rolled out new tools for businesses and brands to reach out to customers and identify quality leads. As part of National Small Business Week, the social giant is making it easier for small businesses to create full ads via the WhatsApp Business app. With some 71% of customers now preferring communications with businesses via messenger apps, the ads could be a good opportunity for customer discovery and conversation.... Read more ›
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Mobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed the way we communicate these days. A new report from Licel, which makes no-code app security solution DexProtector, shows that 38% of app users previously shared their location via a... Read more ›
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Here are all the key figures you need to know about App Promotion Summit NYC 2022 (taking place in 2 weeks / 14 days / 336 hours / 20,160 minutes). It features: 🚀 4 different zones: the Main Conference, the App Store Optimization Zone, the User Acquisition Zone and the App Product & Engagement Zone 😀 200+ friendly in-person attendees from companies like American Express, DraftKings, Curio, The New York... Read more ›
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Snap just partnered with video creation app Cameo to enable advertisers to pay Cameo members to create short video ads for their marketing efforts. The Snap x Cameo Advertiser Program lets brands pitch their campaigns to the 45,000 celebrities on Cameo. Endorsements featuring celebrities tend to go viral more easily which could help brands seriously step up their marketing efforts. The way it works is that brands get in touch... Read more ›
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With cryptocurrency growing in popularity, there’s been a spike in demand for apps on the App Store and Google Play. First-time installs of related apps reached nearly 100 million in 2021, according to Sensor Tower data. Leading crypto apps in Europe rose to 300 million monthly active users year-on-year. The top crypto apps were Binance, Coinbase and Crypto.com which accounted for 45% of the leading 30 crypto apps. MAUs rose... Read more ›
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Mobile push notifications are the most important channel for engagement for 61% of businesses, followed by email and web push notifications. That’s according to the latest 2022 State of Customer Messaging report from OneSignal. The majority said that mobile push notifications were the most effective for re-engaging with customers. In-app messages have an average 25 to 30 times higher click-through rate than push notifications. Meanwhile, live chats are used by... Read more ›
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TikTok is adding augmented reality (AR) tools through a partnership with Camera IQ’s software tools. The new AR features will be available in TikTok’s Effect House, its experimental hub for creators which is currently in beta. “This is just the very beginning of AR on TikTok and still the fairly early stages for AR overall as a vehicle to drive brand engagement,” said Allison Ferenci, CEO of Camera IQ. “The... Read more ›
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The days of measuring ad performance according to swipe-through rates and click conversions are over as it emerges that the purchase journey of customers is multi-faceted. Now, a study by Snapchat and Goodques shows that engaging with users on Snapchat when they’re feeling ‘upbeat’ can increase the effectiveness of a digital campaign by 40%. The majority of Snapchatters (95%) agree that the app lets them stay connected with friends and... Read more ›
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Brands posted around 13% more often on TikTok in 2021 than in 2020, according to a new study by Conviva. The average time brands posted on the social app was 189, according to an analysis of 1,500 brand accounts with a combined 1.42 billion followers. The findings show that posting regularly on the app can make a difference for building a following. The top brands added around 500,000 new followers... Read more ›
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Brands posted around 13% more often on TikTok in 2021 than in 2020, according to a new study by Conviva. The average time brands posted on the social app was 189, according to an analysis of 1,500 brand accounts with a combined 1.42 billion followers. The findings show that posting regularly on the app can make a difference for building a following. The top brands added around 500,000 new followers... Read more ›
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Pinterest added two million monthly active users in Q1 2022. However, usage has come down from peak performance during the pandemic when the platform saw a surge in users and eCommerce interest. As more people were locked up at home, the app saw users climb to 478 million. It’s dropped ever since and is now at 433 million. Pinterest said that declines were largely driven by web rather than app... Read more ›
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Most popular sources
Business Insider
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48% 11 |
CNET
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12% 5 |
Tom's Hardware
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9% 6 |
Eurogamer.net
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5% 3 |
Wired
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4% 2 |
| View sources » | |
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29.09.2024 23:23
Last update: 22:50 EDT.
News rating updated: 06:10.
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