![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Ever since the COVID pandemic, a growing number of consumers are using financial apps to manage their finances. Downloads of fintech apps exceeded 6.1 billion last year, up 25% over 2020. And in Q1 2022, downloads jumped to a new record of 1.74 billion, according to Sensor Tower data. Leading markets are India and Southeast Asia were total downloads exceeded 880 million, a 44% rise over Q4 2019 levels. But... Read more ›
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Using multiple advertising formats on Snapchat leads to better campaign results, according to research by Snap and Kantar based on an analysis of 52 ad campaigns on the app and 50,000 respondents. When advertisers used multiple ad formats as part of a campaign, both brand awareness (32%) and intent (14%) were increased. Using the Snap Camera boosted results even more – 36% higher for awareness and 25% higher for intent.... Read more ›
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TikTok is making it easier for brands and marketers to see what hashtags and influencers are trending by adding new insights to its Creative Center. The added insights are aimed at advertisers looking to get a better overview of the songs, creators, videos and hashtags that are the most popular or breaking. When clicking on ‘See Analytics’, interest in a trend is charted over time. Other relevant insights include audience... Read more ›
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For an app to reach the top spot in the non-game iPhone app charts, it now much have around 156,000 daily downloads, up 37% over 2019 when median daily downloads were 114,000. The research from Sensor Tower also finds that mobile games saw the number of downloads needed to reach the top spot decrease by 46% over the same period. Developers now just need 93,000 daily installs compared to 171,000... Read more ›
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Mobile app marketing solution Airship just announced that it acquired Gummicube, the App Store Optimization expert. As part of the deal, Gummicube’s ASO technology will be linked to Airship’s App Experience Platform to help app developers optimise the mobile app lifecycle and drive organic growth, ROAS and retention. “Driving consumers to download an app is a critical first step, but keeping them engaged and maximizing value for everyone involved requires... Read more ›
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Zoomd Technologies, the Vancouver-based mobile marketing platform that helps developers acquire users more effectively by unifying over 600 media sources, recently announced a year-on-year growth of over 50%. The company expects revenues to exceed $74 million in 2022, following Q1 2022 revenues rising 140% to $16 million. Zoomd has been busy expanding in key geographic locations including Latin America, Asia and North America. Operating profits were $0.9 million for the... Read more ›
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Around three quarters (72%) of marketers are planning to boost their budgets for mobile and digital display and video campaigns in 2022, according to research by omnichannel ad experts Mediaocean. The latest report looks at some of the challenges advertisers are facing amid privacy-friendly identity solutions in a post-cookie environment. Notably, a majority of markets said they were focused on multi-signal views of digital audiences. Non-cookie methods such as media... Read more ›
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Mobile app experience, aka MAX, is becoming the digital center of customer experience. And mobile apps are becoming the preferred destination where the exchange of value between customers and brands is most respected and rewarded. Yet some brands treat their mobile apps as just another promotional channel. They’re driving customers to the app, but not holding onto them. From engaging customers to ensuring retention and driving loyalty, MAX is key... Read more ›
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Meta has just added avatar reactions to Instagram Stories in a push to make the app even more engaging and customise how users can react to Stories. Until now, users were able to comment on Stories using emojis. By adding Avatars, they could soon be able to create custom characters with a range of sticker responses. There’s little doubt that avatars and emoticons are good options to promote user engagement... Read more ›
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Emplifi, a unified CX platform for mobile and eCommerce marketers, just announced an integration with TikTok’s Content Marketing speciality, part of the TikTok Marketing Partner program. Advertisers on the app will now be able to expand their brand reach to a larger audience of followers. The integration makes it easier for marketers to organise, schedule and publish content on TikTok. “Thanks to the integration of TikTok Content Marketing specialty, it... Read more ›
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Yubo, the social video live-streaming app for Gen Z, has just added an age verification feature that uses live image capture to identify minors on the app. The aim of the tool is to keep youngsters separate from adult users. Traditional age verification methods rely on users entering their birth date, but this can be easily bypassed by users lying about their age in order to access a platform. Yubo... Read more ›
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Several rapid delivery apps announced plans in May to reduce global headcount, a sharp adjustment for an industry that spent well above its means in 2021. Getir announced plans to reduce its headcount by 14 percent and Gorillas said it would cut 300 jobs to try and achieve profitability. UK delivery app Zapp is also considering a 10 percent reduction in staff. GoPuff has yet to announce any job losses,... Read more ›
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Several rapid delivery apps announced plans in May to reduce global headcount, a sharp adjustment for an industry that spent well above its means in 2021. Getir announced plans to reduce its headcount by 14 percent and Gorillas said it would cut 300 jobs to try and achieve profitability. UK delivery app Zapp is also considering a 10 percent reduction in staff. GoPuff has yet to announce any job losses,... Read more ›
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Snapchat recently launched an option that lets users Share their Stories. The feature allows users to invite others to add to their Stories sharing their comments, likes or dislikes more easily. Users simply create a Shared Story and select the people they want to be able to contribute. The Story will then be visible across the chosen connections but also their followers, which would boost their reach. As with all... Read more ›
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Top airline apps including American Airlines, Delta, Southwest, United and Spirit grew usage 36% year-on-year, according to new data from Sensor Tower. Their combined MAUS were 9.4 million, up from 7 million in May 2021. The uptick doesn’t come as much of a surprise as travel recovers from the pandemic. However, apps still grew 24% compared to 7.6 million in May 2019, which shows that users are increasingly using their... Read more ›
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TikTok just announced an integration with WooCommerce which lets merchants sync their store catalogues to their TikTok profiles. That the app is popular among social shoppers is undisputed with 12 billion views for hashtags such as #TikTokMadeMeBuyIt. Over half of TikTok users (53%) said they would recommend the app as a source of inspiration for friends or colleagues and some 58% use the app to learn more about products and... Read more ›
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Reddit has launched a new Host Program to attract audio talent for its app and spark conversations across its Reddit Talk. The programme invites Reddit Talk hosts to join with conversations between June to September 2022. Hosts will need to run at least four talks every 30 days during these months. Anyone who can access Reddit Talk can take part and the rewards aren’t too shabby either. Hosts receive promotion... Read more ›
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The majority of British social media users do not trust that mega influencers (57%) and micro influencers (51%) are transparent enough and declare all their advertisements. According to a survey of over 2,500 UK consumers by Emplifi research brands are now spending 101% more in budgets on social media ads at around £5,000 compared to the global average of around £2,500. However, click-through rates are dropping 15% year-on-year. Part of... Read more ›
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When it comes to short-form videos, it’s become clear they are more than just a fad. And app developers have been quick to realise that viewer participation is everything in order to keep users hanging around in apps for longer and opening them more often. For all the creators out there busy making interesting clips, getting audiences to comment and like is yet another challenge. Now Instagram appears to be... Read more ›
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Mobile gaming now represents 61% of the overall gaming market and is set to hit $222 billion in revenues in 2022. According to the latest report from data.ai, the mobile gaming market is growing 1.7x faster than the gaming market overall. Users downloaded 45% more games in Q1 2021 compared to pre-pandemic levels averaging 1.1 billion games per week. This year, gamers have already spent $1.6 billion per week on... Read more ›
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Most popular sources
Business Insider
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48% 11 |
CNET
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11% 4 |
Tom's Hardware
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9% 5 |
Eurogamer.net
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5% 3 |
Wired
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4% 2 |
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30.09.2024 00:18
Last update: 00:06 EDT.
News rating updated: 07:10.
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