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Around 38% of user acquisition marketers have increased their spending on Apple Search Ads following the launch of SKAdNetwork, according to research from Digital Turbine. Based on a survey of publishers globally, 61% have adopted SKAdNetworks in 2022 already, while 27% plan to do so this year. Those who aren’t planning on using SKAdNetworks are working with fewer partners for iOS user acquisitions (43%), have not changed their spend allocation (36%) or aren’t concerned about opt-in rates (36%). The survey.
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Business of Apps
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Business of Apps
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![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Most popular sources
Business Insider
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47% 14 |
CNET
|
14% 9 |
Tom's Hardware
|
10% 7 |
Eurogamer.net
|
5% 3 |
Wired
|
5% 3 |
| View sources » | |
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29.09.2024 17:29
Last update: 17:20 EDT.
News rating updated: 00:20.
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