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113 Brand app adoption jumps 13% in second quarter 2022

Business of Apps
Anne Freer @ Business of Apps 1 place · 09/05/2022 07:25 EDT

Brand app adoption jumps 13% in second quarter 2022

Brand apps adopted 13% more users in Q2 2022 compared to the previous year according to the latest data from Sensor Tower. Based on the analysis of the top 50 brands in the US, apps on the App Store reached 56 million installs and 29 million on Google Play. The categories with some of the highest installs were dining and retail at 37% and 29% respectively. That’s a slight drop from install levels back in 2020 when the pandemic drove a rapid increase in retail and food app adoption.  Airline apps exceeded pr

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