YouTube is apparently considering the next step for its Shorts, the TikTok rival short-form video format. According to reporting from The New York Times YouTube may be adding direct monetisation features for Shorts soon which could be a major advantage for creators. Audio from meetings at Google reveals that the company plans to pay creators some 45% of ad money, which is a little less than the traditional 55% they... Read more ›
0
Remote working continues to be a major feature of US business life following the pandemic. New data shows that installs from the top business apps reached installs of over 70 million since 2020 and 76 million in 2022, up 70% over 2019. Sensor Tower found that the business app category was led by communication apps such as Microsoft Teams and Google Chat. Downloads of these two ads rose 3 percentage... Read more ›
0
Video ad impressions reached higher viewability rates (76% and more) than display (66% and more) during the first half of 2022, according to the latest Media Quality Report from Integral Ad Science (IAS). Across Europe, Italy had the highest viewability rate for video ads at 88% on mobile. The study also found that brand risk in digital and mobile ads dropped during H1 2022 compared to the previous year, remaining... Read more ›
0
Groundcover, the app that monitors the performance of cloud apps, just raised $20 million in a Series A funding round led by Zeev Ventures, bringing its total funding to $24.5 million. App performance monitoring is predicted to become a $6.3 billion business driven by greater app adoption during the pandemic. As more users have been downloading and using apps, developers have been feeling the pressure to ensure their apps perform... Read more ›
0
The majority of retailers agree that first-party data is a core part of their app strategy, according to new data from Kantar and Google. As consumers are increasingly turning to mobile to shop, Google and Kantar surveyed 155 retail mobile app decision makers in eight markets on their key strategies. They found that marketers tend to focus on three strategies: Omnichannel functionality to meet consumer needs Building first-party data to... Read more ›
67
The average price of in-app purchases on the iOS App Store rose a whopping 40% year-on-year in the US during July 2022, finds new data from app experts Apptopia. Compared to that, average prices on Google Play increased 9%. The rise in prices may be a reaction to higher cost per install following Apple’s App Tracking Transparency which has made it more expensive to track users. Mobile measurement firm Adjust... Read more ›
17
It seems the focus on content, as opposed to people, is paying off as TikTok users spend 10x more time-consuming content than Instagram users view Reels. That’s according to an internal report which was leaked and obtained by The Wall Street Journal. Reels engagement is dropping at a rate of around 14% over the last few months. Reels users have no engagement compared to those on TikTok. Meta’s been fairly... Read more ›
0
Apple search ads have become more popular following the company’s app tracking transparency changes. But how many apps are actually using them? According to data from AppFigures, 61% of the top apps overall use Apple Search Ads. The data is based on an analysis of 100 highest earning apps in every category on the App Store. Education was the category with the highest investment in Apple Search Ads at 70%,... Read more ›
0
In-app rewards are a strong motivator for consumers on mobile devices according to new research from Tapjoy and ironSource. The latest Modern Mobile Consumer 2022 found that 70% of consumers surveyed in mobile games and 78% of controls downloaded apps after viewing mobile ads. 21% of them were receptive to video ads and around 36% to in-app rewards. Around a third of consumers generally pay more attention to ads with... Read more ›
0
Instagram could be about to get a whole lot busier with the app apparently testing a repost option that would allow users to share someone else’s post. According to a tweet from expert Matt Navarra, the app is currently trialling resharing of posts to the user feed with a select number of users. The original creator of the shared post will receive full credit. The thought behind the function appears... Read more ›
0
Headspace Health, the maker of popular meditation app Headspace, just acquired the Shine app which provides mental health and wellness features. Shine was launched in 2016 and how has over six million people who regularly access its self-guided content such as daily meditations, self-care courses and even virtual workshops to guide mental mental health. The app was named ‘Best of the Year’ in 2020 and 2018 by Apple and in... Read more ›
0
The top 1% of app publishers generated 79% of downloads on the Apple App Store and Google Play during H1 2022 according to the latest data from Sensor Tower. An analysis of over 900k game and non-game app publishers found that 9,000 of them saw 72 billion installs globally across the two app stores. The remaining publishers had 15 billion unique installs combined, which represents a market share of 21%.... Read more ›
24
Reddit just acquired Spiketrap, the audience contextualisation company in hopes of improving its ad relevance and targeting performance. Spiketrap technology is used to bolster quality scoring and engagement prediction. It does it by providing contextual analysis and features through its AI engine. As part of Reddit, it will improve interest and contextual targeting capabilities, improve prediction modelling and auto-bidding to drive higher return on investment for advertisers The company’s team... Read more ›
0
TikTok is now considered one of the top innovative media brands among advertisers globally. That’s according to a survey from Kantar based on the answers of 18,000 consumers and 900 senior marketers. The results show that TikTok ads are widely considered to be the ‘most fun and entertaining’. The app which has over one billion people logging in each month to share and view clips is now also considered more... Read more ›
0
Instagram is reportedly reigning in its social commerce ambitions by pulling its in-stream shopping program. Despite rising interest in mobile shopping during the pandemic, social shopping has failed to take off in Western countries the way it has over in Asia. This is leading Instagram to scale back its shopping features and focus on retail and brand advertising instead. It follows news that Meta was downsizing its Facebook commerce ambitions... Read more ›
27
We’re excited to announce that App Promotion Summit Berlin will return to Hotel Adlon in Mitte on Thursday 1st December 🚀 We’ll be bringing together the European app growth community to share how apps are adapting, growing and succeeding in 2022. You’ll be able to learn and connect with Europe’s leading app marketers in interactive workshops, talks, panel discussions and roundtable sessions. As always, the finest 5* food and drink... Read more ›
0
Apple’s advertising business has benefitted from the company’s App Tracking Transparency according to a new report from InMobi’s Appsumer platform. Apple’s Search Ads business grew 4 percentage points to almost 95% year-on-year, approaching the Facebook-Google duopoly. Meanwhile, Facebook adoption fell 3% to around 83%. Examining over 100 consumer apps with median spending of around $354k per month, the data found that Apple’s footprint had grown significantly. Traditionally, the company lagged... Read more ›
0
Instagram is apparently testing a feature to refine its recommendations for Reels. Taking a page out of TikTok’s book, the popular imaging app wants to make it easier for users to discover relevant content based on previous ones they’ve watched. The company is now trialling a ‘Topics’ option that lets creators reach users by shared interests more easily. The addition would make it easier to target people on the app... Read more ›
0
Despite a drop in consumer spending on mobile games, mobile is now 3.3x larger than home console gaming. Mobile gaming increased 60% over the last two years. According to the latest report from growth acceleration platform Liftoff, the casual gaming sector will continue to grow steadily. An analysis of over 76 billion ad impressions and 3.4 billion clicks revealed that rewarded video ads for Puzzle and similar casual games had... Read more ›
3
Google said it’s going to extend billing choices for users of its Play Store to India, Australia, Indonesia, Japan and Europe. Earlier this year, the company began supporting billing alternatives for developers across the European Economic Area. It has also rolled out similar features in South Korea already where lawmakers demanded Google to instate such rules or face fines and potential bans. Now it’s extending testing to more areas while... Read more ›
0
Most popular sources
Business Insider
|
20% 27 |
Gizmodo
|
17% 13 |
The Verge
|
9% 1 |
Engadget
|
9% 4 |
Wired
|
7% 3 |
| View sources » | |
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20.01.2026 21:46
Last update: 21:30 EDT.
News rating updated: 04:40.
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