Snapchat ads are considered relevant Source: Snapchat Social media has made it easier than ever before to share private moments with family and friends. When users are gaining satisfaction out of sharing content on apps this in turn boosts engagement. Previously, research from Snapchat based on the answers of 19,000 users across 16 markets found that the overwhelming majority (93%) of them enjoy sharing and celebrating moments on the app.... Read more ›
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In 2022, mobile marketing and campaign success on iOS comes down to the ability to work with SKAdNetwork (SKAN) and conversion values. Apple’s App Tracking Transparency (ATT) framework requires apps to request permission from users to access their IDFA, which was available by default before the rollout of iOS 14.5 in April 2021. What this means is that from iOS 14.5 onward, SKAN is necessary for holistic attribution and measurement... Read more ›
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Consumers are spending less in apps (Source: Sensor Tower) Consumers continue to spend less on in-app purchases, subscriptions as well as premium apps according to the latest data from Sensor Tower. Overall spending dropped 4.8% in Q3 2022 to $31.6 billion. The results are hardly surprising given the rising fears over inflation and economic worries as well as harsher privacy regulations. App revenues take a hit on App Store and... Read more ›
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Install trend by country and platform among eCommerce apps (Source: Appsflyer) The Covid-19 pandemic heralded the era of online purchasing and app retail. However, as shoppers returned to normal life, mCommerce has slowed a little. Building on the mobile-first experience, a growing number of eCommerce marketers are looking to navigate a market that’s facing economic downturn, privacy changes and data restrictions. In 2022 eCommerce app marketers spent $61 billion to... Read more ›
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HUAWEI kicked off its annual Apps UP competition on 24th June 2022, inviting developers from all over the world to put their skills to the test by leveraging HUAWEI Mobile Services (HMS) Core, a collection of open device and cloud capabilities for the development of innovative apps. Held across five regions, including Europe, Asia Pacific, Latin America, the Middle East & Africa, and China, Apps UP provides a platform for... Read more ›
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![Mobile App Experience Gaps: insights from the 200+ app developer survey [webinar]](https://times42.com/media/3/6/3/5060363_640x200.jpg "Mobile App Experience Gaps: insights from the 200+ app developer survey [webinar]")
It’s been widely established that mobile apps have a huge potential to bring value to everyone involved. Today, all branches of the economy are deeply intertwined with mobile. For app developers getting a big volume of downloads for their apps to grow is nice but not even nearly enough. The real challenge is the long game. To be more specific, retention is the name of the game. The leading app... Read more ›
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Social media is now a crucial tool to connect people around the world and help families and friends stay in touch. During the summer of 2022, European advertisers spent around $1.5 billion a month on social channels, according to research from Sensor Tower. Spotify advertises across more diverse range of social channels Spotify and Amazon Music were the most downloaded music apps in the UK since 2019. Interestingly their advertising... Read more ›
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If you punched a clock from nine to five, you would most likely get a paper check or direct deposit of some sort. However, as an affiliate, you don’t work regular hours with a typical boss. So, where does that leave you in terms of getting paid? You know how this works: affiliate marketing involves a person promoting another’s product or service. Chances are good that this person has a... Read more ›
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HUAWEI kicked off its annual Apps UP competition on 24th June 2022, inviting developers from all over the world to put their skills to the test by leveraging HUAWEI Mobile Services (HMS) Core, a collection of open device and cloud capabilities for the development of innovative apps. Held across five regions, including Europe, Asia Pacific, Latin America, the Middle East & Africa, and China, Apps UP provides a platform for... Read more ›
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Hypercasual games have been a rapidly expanding mobile app genre, experiencing stable growth over the last few years, accounting for approximately a third of downloads of the top 100 games globally in 2021. Hypercasual games feature simple play based on traditional arcade games. It’s precisely this minimalism that has made it easier for app developers and publishers to launch their own hypercasual titles. Now a new report from mobile gaming... Read more ›
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Whether you are new to affiliate marketing or a seasoned pro, you should check out the next big thing at Olavivo. As a leading affiliate network, you already know it’s going to be worth the wait. Drumroll, please, and without further ado… Say hello to the hottest affiliate sweepstakes in the industry at Olavivo! Why are sweepstakes popular at Olavivo? Well, you get multiple payment methods, an awesome referral program,... Read more ›
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The pandemic has changed the way consumers are using their mobile apps and for which purposes. European retail app usage grew 3% in 2021 driven by higher demand for a more seamless checkout experience. But as lockdowns have lifted, app installs of large eCommerce brands such as Amazon and AliExpress have continued to decline. The problem is not that consumers are giving up on retail apps now that stationery stores... Read more ›
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Education apps saw a rapid spike in installs during Covid-19 lockdowns. But now as more students return to schools and universities to continue their studies, new data finds that education app installs are slowing down. According to Sensor Tower, education app downloads in the US dropped 7% in 2022 compared to the previous year. Installs are down but revenues are up The latest State of Education Apps in the U.S.... Read more ›
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Almost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on the changing landscape of app user acquisition. Over half (59%) of marketers agree that it’s never been more difficult to acquire paying app users while 61% are having to reconsider... Read more ›
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Meta is shifting its focus to creators by adding ways for creators to build their audiences on Instagram and Facebook. The company just added a suite of creator elements to Facebook Pages including notifications to support fellow creators, templates for top fans and restricted posting for subscribers. Using Creator Endorsement, people who manage Pages can now recommend other creators to their followers. The addition is a neat option to highlight... Read more ›
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Have you got an app growth game plan for next year? 🚀 2022 has been another year of constant change and evolution in the global app industry… Disruption in marketing channels from the loss of the IDFA 🤯 Changing post-Covid consumer behaviour as verticals including travel roar back to life and others see declining usage from lockdown-induced highs Evolving monetization models with a growing subscriptions market 🤑 App Marketers and... Read more ›
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eCommerce app marketers spent a whopping $6.1 billion to acquire users while globally ad spending dropped more than 50% compared to the previous year in light of rising iOS media costs. That’s according to the latest State of eCommerce App Marketing report from app experts AppsFlyer. App install ad spending in eCommerce apps dropped 55% on Android and 53% on iOS between January 2021 and January 2022. Android eCommerce app... Read more ›
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A growing number of consumers are downloading fintech apps as the economy tightens. According to data shared by mobile growth acceleration platform Liftoff, fintech apps continued to scale year-on-year. But while the average cost per install declined, average cost per registration and cost per activation of finance apps rose at the same time that install-to-action rates fell. One of the reasons why fintech apps have become so popular with consumers... Read more ›
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Apple is hiking the prices on its App Store in multiple countries across Asia and Europe as of October 5. Price increases will affect apps and in-app purchases inCChile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and areas using the Euro. The company said that in Vietnam, price changes were directly related to new regulations including a value added tax and corporate income tax rate of 5% each.... Read more ›
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TikTok just launched a new feature that prompts users to share a selfie at a random time each time using their front and back camera. If that sounds a little familiar then that’s because it’s a rip-off of BeReal, which is a popular app that notifies users to share a photo in two minutes each day. Called TikTok Now, the function sits within its own tab and in some regions... Read more ›
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Most popular sources
Business Insider
|
21% 24 |
Gizmodo
|
17% 13 |
Engadget
|
9% 4 |
The Verge
|
8% 0 |
Wired
|
8% 4 |
| View sources » | |
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20.01.2026 20:09
Last update: 19:51 EDT.
News rating updated: 03:00.
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