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536 Consumers want more from their retail app experience

Business of Apps
Anne Freer @ Business of Apps 2 place · 09/27/2022 04:50 EDT

Consumers want more from their retail app experience

The pandemic has changed the way consumers are using their mobile apps and for which purposes. European retail app usage grew 3% in 2021 driven by higher demand for a more seamless checkout experience.  But as lockdowns have lifted, app installs of large eCommerce brands such as Amazon and AliExpress have continued to decline. The problem is not that consumers are giving up on retail apps now that stationery stores are more accessible again. They simply demand more from their commerce apps and aren’t very f

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