TikTok is making it easier for users to filter videos that could be deemed unsafe for younger audiences. Addressing criticism over security and user exposure to potentially harmful content, the company has already added parental controls. But the latest addition means users themselves can decide if recommended content is suitable for them or not. While the For You feed was designed to enable users to explore new content from creators... Read more ›
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Among the top grossing mobile games for June 2022 were Honor of Kings with $238 million in player spending and Genshin Impact at $154 million in gross revenues. Some 95% of Honor of Kings and 44% of Genshin Impact’s revenues came from China, signalling the huge impact of the region’s highly engaged mobile gamer audience. Other high earners during June included PUBG Mobile, Pokemon GO and Candy Crush Saga, according... Read more ›
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Instagram is finally gearing up to launch its Creator Marketplace. The feature that allows brands to discover and connect with creators on the app has been in testing since last year with a select few US brands. It seems initial testing was successful because Instagram just announce that brands can now utilise the creator marketplace to find relevant creators to collaborate with. The tool makes it easier to find potential... Read more ›
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TikTok just launched a new educational channel for small and medium-sized businesses to use the app more effectively for marketing purposes. The Follow Me suite offers a 6-week program from July 11 to August 19 to provide resources for businesses that explain how they can get started with the app, how they can set up an account, use the Creative Centre and the Ads Manager. But it’s also a way... Read more ›
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GoHenry, the prepaid debit card and financial education app for kids just acquired fintech group Pixpay as it hopes to expand into Europe. Having launched in the UK 10 years ago, GoHenry now has over 2 million UK and US members. The deal should help the group to accelerate its growth across Europe. It follows a 2020 financing round of $40 million and a doubling of its revenues to $42... Read more ›
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Instagram is currently testing a Live Producer tool that lets creators stream live videos from their desktops and through third-party platforms. Content producers can use a line of code that connects their Instagram Live to a streaming provider of their choice. Right now, Instagram is supporting OBS, Streamyard and Streamlabs. The aim is to boost more professional-looking livestreams on the app – ie those that use multiple camera angles, microphones... Read more ›
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Subscription app models have seen huge growth in recent years with the top 100 subscription apps worldwide earning $18.3 billion in revenue in 2021 and global revenue on track to hit nearly $243 billion in 2022. 🤑In every major category brands like Calm, Tinder, Disney and Pandora are building huge recurring revenue streams and engaged user bases.However, succeeding with subscription apps is tough and comes with many challenges.How to acquire... Read more ›
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Pinterest launched several new shopping features as it aims to diversify its mCommerce features. The merchant features include API for Shopping, Product Tagging for Pins, Video in Catalog and a Shop Tab for business profiles. With over 400 million Pinners flocking to the app and platform each month to discover new products, brands and retailers will be able to make use of adapted shopping features to cater to Pinners. “At... Read more ›
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Video is now an important part of a brand’s marketing strategy, but advertisers often struggle to know where to focus their efforts. It’s predicted that 12 trillion hours are expected to surf the net this year and much of this is being attributed to social media use on platforms like YouTube, TikTok and Instagram. But while TikTok is being touted as the video platform of choice, the highest number of... Read more ›
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Instagram sees some of the highest daily engagement rates according to new research from SensorTower. Some 39% of installs on the apps are so-called power users who engage with the app every day as measured over three months. This was followed by TikTok which saw 29% of its active installs engage daily. The video app is already one of the most downloaded and highest-earning apps in the non-gaming category. It... Read more ›
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Approximately half of mobile and digital marketers aren’t spending enough in a single channel to maximise ROI, according to new research from Nielsen. Although 50% of media plans are underinvested by a median of 50%, ROI could be improved by 50% with an ideal budget. Many brands tend to test the waters to see if new media works by spending smaller amounts. However, small amounts make it harder to see... Read more ›
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HUAWEI Developers invites developers around the world to put their skills to the test with the launch of Huawei Global App Innovation Contest (Apps UP) 2022 on 24 June 2022, with registrations now opened globally. With this year’s theme “Together We Innovate”, Apps UP has set aside rich prizes of over US$1 million as with previous editions to encourage submissions that bring a seamless, digital, and innovative experience to consumers.... Read more ›
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Google is halting updates to South Korea’s popular messaging app KakaoTalk over a row with using external payment links. Apparently, the app continues to use external payment links in Android pointing to its own website which goes against Google’s policy that requires developers to use its own payment system. The update came into force in June 2022 and Google previously stated that non-compliant apps would be removed from Google Play.... Read more ›
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Pinterest just made its Pin Ads available for businesses in Argentina, Colombia and Chile. The company said that businesses of all sizes would now be able to access the ad formats and targeting options in the countries to reach new audiences through useful content and projects. The formats have been available in Mexico and Brazil since 2021. They offer extended targeting options and content ideas to bolster the reach of... Read more ›
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TikTok appears to be taking a step back from its mCommerce expansion facing operational and legal challenges in the US and Europe. According to The Financial Times the popular app had plans to launch shopping features in Europe later in 2022, but people familiar with the matter said the plans had now been dropped. The company apparently “failed to meet targets and influencers”. This follows recent news of TikTok testing... Read more ›
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Midcore mobile games are facing momentum with 9 of those released over the last year featuring among the top 200 grossing games in the US charts right now compared to three in the Casual segment. That’s according to a brand new report from GameRefinery. While Casual and Hyper Casual titles still dominate, the Midcore category now accounts for 37% of US mobile game revenues on iOS. It was the only... Read more ›
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Advertising agencies and brand marketers consider mobile in-game advertising an opportunity to reach more diverse audiences, according to new research from IAB Australia. The Game Advertising State of the Nation report reveals that 45% of respondents said diversity of gaming audience was a key factor for advertising in-game. This marks a shift from the previous focus of getting to hard-to-reach audiences for game ads. “There has been a pronounced shift... Read more ›
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Spotify is reportedly testing a few feature that lets users record, edit and publish their own podcasts from within the app. The feature has already been available in New Zealand as of June and it seems initial testing has gone well enough to roll it out to other audiences globally. However, a date for a wider launch has not yet been announced. It means that budding podcast makers no longer... Read more ›
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Global consumer spending on the Apple App Store and Google Play reached $65 billion during the first half of 2022, according to new data from Sensor Tower. That’s just one percent above spending in H1 2021 signalling a trend toward normalisation after the end of the pandemic and economic downturn. Spending on the App Store was up 5.6% to $43.7 billion while Google saw a drop of 7.4% to $21.3... Read more ›
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As TikTok expand its foray into eCommerce, the app is now testing a Shop tab alongside the ‘For You’ and ‘Following’ feeds. Users will be able to access shoppable items via the tab and checkout directly. The launch marks the next step in TikTok’s mCommerce evolution as it follows suit with ByteDance’s Chinese version of the app – Douyin. Not only does a stronger shopping integration bolster the app’s earning... Read more ›
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Most popular sources
Business Insider
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45% 15 |
CNET
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13% 7 |
Tom's Hardware
|
11% 8 |
Wired
|
5% 3 |
The Verge
|
4% 3 |
| View sources » | |
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29.09.2024 19:22
Last update: 19:15 EDT.
News rating updated: 02:10.
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