Adikteev, the software and services provider for performance-driven app marketers, just partnered video game commerce company Xsolla. Together, the companies are looking to provide mobile game developers with the ability to take their games online and market them directly to their consumers. “We couldn’t be happier to be teaming up with a leader in the gaming app monetization space. Xsolla is already offering direct-to-consumer solutions that help mobile game partners... Read more ›
41
Adjust’s latest report, released in partnership with TikTok, details everything you need to know to succeed on iOS 14.5+. The rollout of iOS 14.5 and privacy changes brought by Apple in 2021 have transformed the app marketing industry and dramatically changed the way advertisers target and measure users on iOS. Despite large strides, mobile marketers and advertisers are continuing to navigate the evolving mobile advertising ecosystem while re-assessing their long-standing... Read more ›
0
Installs of fashion shopping app Shein surpassed Amazon for the first time in the US, according to Sensor Tower data for Q2 2022. Shein downloads were up 13% to 6.8 million compared to Amazon’s 6.3 million, which is a drop of 7%. During the second quarter of the year, the popular fashion retailer saw a spike in downloads due to higher consumer demand. Installs more than tripled over Q2 2019.... Read more ›
0
TikTok just published new insights into how gaming publishers and marketers can boost messaging on the app. TikTok is already a popular destination for gamers to view short video content and engage in gameplay. On average, TikTok’s gaming audience follows 12 business accounts. The majority of users (61%) see brands more favourably if they create or participate in a TikTok trend. For organic brand personas on the app, followers are... Read more ›
0
Consumers are still hungry for mobile content despite lockdowns coming to end. According to new research from data.ai, users in the UK now spend more than 4 hours a day using apps. That’s an average 20% more time than they spent using apps in 2019. In Indonesia and Singapore mobile users spent almost 6 hours in apps – 35% more than in 2019. The global app charts remain largely unchanged... Read more ›
15
Buy Now, Pay Later (BNPL) apps have reached a record 10 million installs on the App Store and Google Play during H1 2022, according to Sensor Tower data. The apps are particularly popular in the UK and Germany where users have been quick to adopt them. Installs of BNPL apps were up 339% in H1 2022 in Europe compared to 2019. Klarna takes the highest market share at 70% ahead... Read more ›
0
Facebook is shutting down its live shopping ambitions in the app in an effort to shift its focus to Reels. The company said it would no longer support native livestream shopping in the app nor the option to create or tag products. In a blog post, Meta wrote: “As consumers’ viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form... Read more ›
15
Both player spending and downloads declined during H1 2022 in the US as the market dropped 9.6% to $11.4 billion, according to new data from Sensor Tower. Based on an analysis of the 14 main game genres in H1 2022 versus H1 2021 in the US, the latest report shows that as the cost of living and inflation increase, spending declined. Overall, downloads declined 2.5% to 2.4 billion. In Q2,... Read more ›
0
The App Growth Awards 2022 will be presented on Thursday 1st December. Submit an entry, or 2, or 20 if you like. It won’t cost you a cent. Here are the categories for 2022: 1. App Advertising Platform Awarded to the mobile advertising platform, network or DSP that has provided an outstanding solution in terms of app installs, user acquisition and brand advertising. 2. App Analytics Platform Awarded to the... Read more ›
0
As of the release of iOS 14.5 app marketers and developers have struggled to make sense of their app measurements and analytics. Now, TikTok has partnered with ad insights provider Adjust to shed some light on how advertisers can optimise their campaigns for the AppTrackingTransparency framework and IDFA on iOS devices. Working with SKAdNetwork is important for measuring users who haven’t opted into ad tracking. New guidance published by TikTok... Read more ›
0
Ever since the COVID-19 pandemic, interest in pet apps has surged, according to new research from data.ai. In Q1 2022, the average time users spent in the top 10 pet apps ranked second only to supermarket and convenient store apps. However, these categories go hand in hand with US users of grocery delivery apps also being twice more likely to use pet apps. In 2020, 70% of US households owned... Read more ›
0
Pinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 million. But as lockdowns have come to a halt globally, Pinterest faced the same drop in active users as most other social apps. These changes are partially driven by a... Read more ›
0
Founded in 2019 as an extended arm of the US-based technology consulting firm – KMS Group, KMS Solutions establishes itself as a leading provider of software development, quality assurance, and digital consulting within the APAC market. Throughout three years of operation, KMS Solutions has recorded a remarkable growth rate of 260.35% – ranked 9th spot on Clutch’s Top 100 Fastest-Growing B2B Providers and won the ‘’Fast Enterprise’’ award at APEA... Read more ›
0
Following widespread backlash from its user community, Instagram has halted the release of a TikTok-style feature to boost recommended videos. Over the last week, users had become more vocal at sharing their outrage over the photo app turning their display feed into one that’s all too reminiscent of video app TikTok. The app had been trying to promote videos over photos in its feed. Instagram has long been playing catchup... Read more ›
0
With everyone jumping on the short-form video bandwagon, it should come as little surprise that YouTube just launched an option for creators to convert part of their longer videos into shorter content. The ‘Edit into a Short’ option enables users to select a section of their existing video and share a shorter snippet of it. This would potentially simplify the process of creating Shorts for many YouTube creators to boost... Read more ›
0
Pinterest officially launched real-time analytics for its Pin Analytics on mobile devices. The tools aim to provide more data on how Pins are performing at any time. The feature is also available for its web Analytics platform, but making it available for mobile means that more people can check their stats on the go. The social network stated that real-time insights were not available for audience measurements such as Total... Read more ›
0
Demand for travel apps continues to grow as installs reached record numbers, according to the latest Sensor Tower report. Travel apps were downloaded 137 million times from the US App Store and Google Play during Q2 2022, up 18% from 116 million the previous year. The increase signals a strong recovery of the industry following COVID-19 lockdowns. Installs of travel apps in the US however were up 18% compared to... Read more ›
5
Millennials are impulsive shoppers according to new research from audience insights company GWI. The latest global report found that people aged 26 to 39 years referred to themselves as price-conscious (41%) and good at managing their money (37%). However, they were also making quick decisions (35%) when it comes to handling finances and were more likely to purchase products at full price. The number of millennials investing in cryptocurrencies grew... Read more ›
0
Meta reported a slight drop in monthly active Facebook users as the company faces stiff competition from popular apps such as TikTok. Any growth in MAUs was driven by Asia-Pacific. Daily active users increased slightly from Q1 2022 to Q2 2022 bolstered by strong performance from India and Indonesia. Some of the decline in usage is also driven by the company facing restrictions in Russia where it has 70 million... Read more ›
2
There’s now little doubt that TikTok has affected the way users watch video content with 35% of users saying they spend less time viewing TV or traditional video since joining TikTok. New research by TikTok together with Neuro-Insight found that its users are more engaged in content on the app than any other platform. Attention, the company, said is no longer predictable and scheduled but rather diverted to sources that... Read more ›
0
Most popular sources
Business Insider
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47% 14 |
CNET
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14% 9 |
Tom's Hardware
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10% 7 |
Eurogamer.net
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5% 3 |
Wired
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5% 3 |
| View sources » | |
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29.09.2024 17:25
Last update: 17:20 EDT.
News rating updated: 00:20.
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