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394 In-app advertising to increase only a fifth of last year’s growth rate

Business of Apps
Anne Freer @ Business of Apps 1 place · 11/03/2022 05:28 EDT

In-app advertising to increase only a fifth of last year’s growth rate

Economic instability after the pandemic and the war in Ukraine have undoubtedly had a knock-on effect on app revenues. Now data from Fair Betting Sites shows that in-app advertising is taking a hit as well.  In-app advertising takes a hit In-app advertising is predicted to grow by just 6% to $220.8 billion in 2022. That’s a fifth of last year’s growth rate. In-app purchase revenue growth also declined, growing just 10% to $205 billion compared to 23% in 2021. Apps have taken a big hit following economic dow

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