Both Twitter and Snap reported second quarter revenues that were below analyst expectations. While Snapchat revenues rose 13% to $1.11 billion compared to Q2 2021, the increase still left analysts feeling disappointed. Snap also revealed $422 million in losses for the quarter and did not issue future guidance. The company cited reduced marketing spending in some regions for the lower-than-expected results. Competition from social giants such as TikTok is also... Read more ›
33
Today, app marketers face not one but two competitions – on the app stores to get enough visibility to be found by enough people to become profitable and on mobile devices, competing for people’s attention with dozens of other apps. On top of that, multiple surveys show – people tend to spend the bulk of their time on mobile with a handful of apps. What can you do about it?... Read more ›
0
Meta is shutting down the Tuned social app just two years after its launch. The app has been sending invitations to users to download their data before September 19 when the app will stop working. Tuned was developed by Meta’s New Product Experimentation (NPE) Team in an effort to test new features and experiment with how users and specifically couples like to stay in touch. It included messaging as well... Read more ›
0
Snapchat just shared some new insights into how app marketers and advertisers may get more meaningful connections out of the social app. And the key to happiness and building stronger relationships on Snapchat is social connections. According to a survey of 19,000 people commissioned by the social app maker, Snapchatters scored 14 points higher for being happy when using the app compared to Instagram, TikTok and Facebook. This also raised... Read more ›
0
In the war between short-form video giants like Instagram versus TikTok, advertisers may be wondering which performs better for video ads. Creatopy sought to find out and ran a comparison study back in October 2021 to find that 15-second Instagram Reel Ads outperformed TikTok ads. Now, it’s run a follow-up study to examine if ad format may have skewed the result in Instagram’s favour. The latest study shows that native... Read more ›
0
Facebook has given its app a refresh in an effort to show users the latest posts from their friends and connections. Users who open the app on their phones will now see the Home tab to help discover new content from creators and recommendations. This is what Facebook refers to as a “discovery engine” based on people’s habits. The social network also added a Feeds tab to discover the most... Read more ›
0
Around of third (34%) of Snapchat users in the US open the app every day, according to the latest figures from SensorTower. Although Snapchat trails TikTok for engagement globally, in the US the app is as popular as Instagram when it comes to power users. The latter are those users who open apps on a daily basis. During Q2 2022, Snapchat and Instagram had the highest percentage of power users... Read more ›
0
The vast majority of media experts will use digital audio ads this year as a growing number of consumers appear to engage with the format. According to new research from Integral Ad Science, digital audio ads are driving performance and branding for 63% of marketers surveyed. “Digital audio is booming and marketers want metrics to ensure they are placing their ads in the best possible audio adjacencies,” said Csaba Szabo,... Read more ›
7
In an effort to expand its marketing suite, Meta just launched a Small Business Studios suite to offer training for small businesses on how to get more out of marketing on Facebook and Instagram. Content creation and creative strategy are among the top issues for small businesses. That’s where the new Studios online hub comes in, providing training, workshops and inspirations online but also as part of a US tour... Read more ›
0
On July 20th, Appodeal announced that it has joined forces with Adjust, the mobile marketing analytics platform, to deliver a growth experience to all mobile app and game creators. With this partnership, all Appodeal users now have access to their user acquisition (UA) and attribution data from a single dashboard. By aligning Appodeal’s monetization with Adjust attribution, app and game creators get the full range of insights related to their... Read more ›
3
Google is now allowing alternative billing systems for in-app transactions and purchases for EEA developers of non-gaming apps on the Play Store. The move comes after the EU passed its Digital Markets Act to limit tech giants like Google and Apple from unfair market practices. Companies failing to comply with the Act can be fined between 10-20% of their global revenues. Google wrote: “As part of our efforts to comply... Read more ›
0
YouTube just partnered with Shopify in an effort to expand its eCommerce features and rival apps such as TikTok and Instagram which have been busy rolling out tools for merchants to showcase their products and engage users. With some 89% of viewers trusting the recommendations of YouTube creators, the streaming platform wants to up the experience and make it as seamless for viewers and creators as possible. To this end,... Read more ›
11
Shopping via livestream video is something TikTok has had its eye on for a while now. The popular video app is already pretty successful in that area over in China. Its Douyin app – the Chinese version of TikTok – generated $119 billion in product sales via livestreams last year. That’s a 7x rise over the previous year. Users were also more engaged with mCommerce livestreams with 384 million of... Read more ›
0
YouTube is launching some additional tools for its Shorts such as new creation options and Shorts drafts extensions. One of the features includes a new ‘Cut’ option that lets Shorts creators sample a small section of a Short to be added as an introducing to their Short clip. Users can find the Cut option via the ‘Create’ button on Watch pages or by tapping the three dots menu while watching... Read more ›
0
Now in its 6th year, App Growth Awards 2022 is back⚡ Featuring a host of new categories reflecting the everchanging dynamic industry. Check them out here. The App Growth Awards celebrates individuals, agencies, and internal teams within the app growth community who have demonstrated excellence over the past 1 year. Has your app seen incredible growth in 2022? Is your agency’s work simply outstanding and you want it recognised? Do... Read more ›
0
Snapchat is launching a web version of its app in an effort to roll it out to a wider number of subscribers and those in certain regions where it may be harder to access from mobile. The web version lets Snapchat users send messages and video calls from their PCs. Users simply open the web.snapchat.com site using Chrome to make calls and even pick up where they left off on... Read more ›
0
TikTok wants to make it easier for marketers to track their in-app campaigns and just partnered with NCSolutions to provide measurements on sales lift. NCSolutions uses machine learning for in-depth insights into sales performance and ad exposure. TikTok hopes that the added insights will encourage marketers to gain a better understanding of their campaigns and improve their results. Actual sales are a key metric for brands and retailers on the... Read more ›
0
For the first time, mobile iOS users in the US spent more on non-game apps than games, according to the latest report from SensorTower. While overall app adoption normalized to a reach of 35 billion in Q2 2022, down 2.5% year-on-year, the latest data shows that over half of App Store spending in the US now comes from non-game apps. The increase is due to higher subscriptions. In the second... Read more ›
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App monetisation expert ironSource just joined forces with Unity Technologies, the platform game developers use for their real-time, interactive 3D content, to create a fully-integrated, end-to-end platform for the Creator Economy. By joining platforms, the two companies will be able to power the developer journey from creation to business and provide the technology for app makers to operate and scale their games and apps more effectively. By joining forces developers... Read more ›
0
Meta just launched new features for subscribers to help its creator community monetise their content more effectively. Earlier this year the company has been testing subscriptions and now it’s launching new tools to make it even easier for creators to connect to their fans. Creators can now set up subscriber chats with up to 30 people in them. This enables them to connect to their fans and discuss things they... Read more ›
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Most popular sources
Business Insider
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46% 16 |
CNET
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15% 9 |
Tom's Hardware
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10% 7 |
Wired
|
5% 3 |
Eurogamer.net
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4% 2 |
| View sources » | |
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29.09.2024 17:37
Last update: 17:30 EDT.
News rating updated: 00:30.
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