Influencer marketing may be here to stay after all. This year alone, 64% of brand marketers are looking to increase their budgets on influencer marketing and a vast majority prefer long-term relationships with creatives. But if you’re just getting started and have wondered what influencers actually charge, a new survey by Intellifluence sheds light on how creators are compensated. Instagram influencers overestimate budgets Although TikTok has seriously advanced on Instagram... Read more ›
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While the economic effects of the Covid pandemic and the war in Ukraine are taking a toll on ad budgets worldwide, the gaming app economy has been remarkably resistant. Developers and game marketers invested nearly $27 billion in ad spending in 2022, according to the latest State of Gaming App Marketing for 2023 report from AppsFlyer. Android up, iOS down During Covid, game developers and marketers were on a high.... Read more ›
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A UK mobile games maker topped the latest Financial Times / Statista FT 1000 of the seven fastest-growing European companies. But what’s all the more apparent from the survey is the impact of Covid-19 and Russia’s war in Ukraine. Mobile games are on a roll It’s hardly a secret that the mobile gaming market saw a significant boost during the pandemic as users hunkered down at home and turned to... Read more ›
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Text and WhatsApp messaging may seem like an outdated mode of marketing. However, almost a fifth of respondents list SMS as their preferred brand communication channel and 16% would ideally like to receive these messages from brands up to three times a week. Why is that? Data quality expert Validity sought to find out. Texts influences purchases SMS marketing has become a widely adopted practice. But how successful is it... Read more ›
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Many social apps start out by offering their services for free. They begin to monetise by offering ads and building their own advertising platforms. But with Apple’s app tracking transparency, marketers have turned to alternatives to grow profits. Social media apps compensated by building their own products and services available as in-app purchases (IAP). But how are their IAP efforts performing now? App experts Apptopia sought to find out. IAP... Read more ›
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Just because a user downloads a fintech app, doesn’t mean they’ll be using it. In fact, only one in five users who install fintech apps, end up signing up within the first week. That’s according to the latest Industry Benchmark Report for Fintech Apps 2022 from CleverTap. Why are install-to-sign-up rates so poor? Something’s amiss if just 21% of those downloading a fintech app actually sign up during the first... Read more ›
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Apple Search Ads is now the second-largest network for user acquisition on iOS, according to the Singular ROI Index 2023 released today. That’s by comparison with platforms using analytics from SKAdNetwork. But smaller networks tied to Google and Meta are growing too. Let’s take a closer look. Ad spending on iOS continues to grow When considering dollar volume and the number of conversions, Apple Search Ads is now the second-biggest... Read more ›
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TikTok has the highest engagement rate among social media apps according to new benchmark report from RivalIQ. The analysis is based on 5 million posts and 9 billion comments and favourites on Facebook, Instagram, Twitter and TikTok from top global brands. Let’s take a closer look. Short video has highest engagement rate TikTok engagement rates topped almost 6% per post even thought the app had the lowest activity rate at... Read more ›
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TikTok has the highest engagement rate among social media apps according to new benchmark report from RivalIQ. The analysis is based on 5 million posts and 9 billion comments and favourites on Facebook, Instagram, Twitter and TikTok from top global brands. Let’s take a closer look. Short video has highest engagement rate TikTok engagement rates topped almost 6% per post even thought the app had the lowest activity rate at... Read more ›
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The health industry has seen a significant change since the Covid-19 pandemic with ever more healthcare services available via mobile apps and on people’s wearable devices. Health tracking is now popular to manage existing conditions and keep fit. Business intelligence firm Morning Consult took a closer look at the health app trends of 2023. Growing number of Americans are using health apps Two in five US adults are now using... Read more ›
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Mobile has changed the way shoppers interact with brands and online retailers. But what’s really important when trying to engage shoppers and what has the biggest impact on their purchasing decisions? Customer engagement platform Emplifi just released a new report based on the answers of 2,000 shoppers in the US and UK to find out. User-generated content is trusted Not all reviews are equal. According to the survey, 87% of... Read more ›
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With the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorter counterparts. Mobile user acquisition managers seem to be focusing on videos between 30 to 60 seconds in length for better performance gains. Longer is better for video ads Although attention spans may be short, slightly longer mobile... Read more ›
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With the Covid-19 pandemic, a growing number of customers began utilising banking apps. Downloads of banking apps in Europe and the UK rose 5% last year compared to the previous year, according to research from app analytics and marketing company App Radar. Here are the findings. Neobanks make the biggest splash Out of all the Google Play Store banking app downloads analysed, neobanks made the biggest gains. Downloads of neobanking... Read more ›
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![Join the conversation: Putting SKAN 4.0 into practice [live event]](https://times42.com/media/8/4/7/5824847_640x200.jpg "Join the conversation: Putting SKAN 4.0 into practice [live event]")
Every update of SKAdNetwork from Apple Inc. raises the app performance ecosystem expectations for the privacy-preserving attribution framework for iOS to be improved. On October 24th, 2022, Apple released iOS 16.1 and along with it SKAdNetwork 4.0. What has brought this update and how to take advantage of it? On March 9th, join Sarah Camden of InMobi, Eran Friedman of Singular, and Adrienne Rice of M&C Saatchi Performance to talk... Read more ›
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With 4 weeks to go until App Promotion Summit London, now is the time to take advantage of our Early Bird offer that ends this Friday (24th February). The packed agenda features 4 rooms of app growth talks, panels, workshops and interactive sessions. In-person ticket holders can enjoy our networking coffee breaks, lunch, cocktail roundtables, evening drinks reception and the legendary late night after party. We only have capacity for... Read more ›
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Mobile marketers are increasingly discovering the power of mobile game advertising with the number of advertisers rising by almost 18% in 2022 over the previous year. That’s according to new research from SocialPeta which took a closer look into global mobile game marketing. Let’s dive in. All eyes on casual Despite the increase in mobile gaming advertisers, they created 16% fewer creatives at 12 million. However, creatives grew 7% quarter-on-quarter... Read more ›
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Following the success of APS NYC last year, we are looking forward to returning to NYC on Thursday 22nd June. Last year, 200+ app marketers joined us for an epic event featuring 4 rooms of app growth content and 30+ speakers. Here are some highlights: We are excited to be back this year, it is going to be bigger and better than ever… Super Early Bird tickets are on sale... Read more ›
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The MENA (Middle East North Africa) region is quickly gaining a reputation for being a fast-growing market in mobile gaming with revenues expected to exceed $5 billion by 2025. Now, gaming market intelligence provider Niko Partners has zoomed in on the big three – Saudi Arabia, Egypt and the UAE – to find out more about what’s driving mobile gaming apps in the region. A growing market According to the... Read more ›
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While creating an app is no easy feat, keeping it alive and going is even harder. When apps on the App Store and Google Play Store go without updates for at least 2 years, they’re referred to as “abandoned” apps and the latest Abandoned Mobile Apps Report from Pixalate shows: abandoned apps are on the rise. Outdated apps on the rise The number of abandoned apps on app stores rose... Read more ›
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Mobile is now the dominant platform for media consumption with users spending over 4 hours a day on their mobile devices compared with 3 hours on PCs and TVs. That’s according to the latest ’A New Era of Engagement in Media & Entertainment report from mobile experts Newzoo which surveyed over 2,500 consumers in the US to find out how the different generations engage with media and entertainment. In engagement,... Read more ›
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Most popular sources
Business Insider
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35% 2 |
The Verge
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12% 9 |
Engadget
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11% 10 |
Gizmodo
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10% 4 |
Android Authority
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5% 2 |
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20.01.2026 14:19
Last update: 14:10 EDT.
News rating updated: 21:11.
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