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With the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorter counterparts. Mobile user acquisition managers seem to be focusing on videos between 30 to 60 seconds in length for better performance gains. Longer is better for video ads Although attention spans may be short, slightly longer mobile video ads are proving effective in capturing user attention. Brands saw 50% high
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I drove the new Chevy Equinox EV for a few days and put it to the test with suburban activities like shopping and family hauling. Read more âș
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Wall Street ate up China's newest plan to jump-start their economy. But Xi Jinping's ideas won't fix the country's biggest problems. Read more âș
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Does the Samsung Galaxy S24 FE need to exist? It all comes down to price â a 256GB unit will cost you $710 in the US with no promotions and discounts, a Galaxy S24+ 256GB is $1,000. The S24+ is certainly the better phone, but whether it is $290 better remains to be seen. And you shouldnât be paying full price for these phones, anyway. Samsung US is accepting pre-orders... Read more âș
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Get more joy from your java. These conical-burr, flat-burr, and bladed machines let you enjoy freshly ground beans in every cup. Read more âș
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Economists at a top think tank found Trump's threat to undermine the Fed would lower GDP, raise inflation, and cause capital to flow out of the US. Read more âș
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A California-based Gen Xer has been struggling to find a job. He says he's been ghosted by employers despite having years of work experience. Read more âș
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If I asked you to tell me the one issue that makes you feel the most pessimistic, what would it be? I feel pretty confident saying that the most popular response â certainly one of the most popular responses, anyway â would be climate change. But is climate despair really as tempting and reasonable as [âŠ] Read more âș
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Don't ignore doubt even if Elon Musk or John Paulson are making predictions â and investors like Warren Buffett may just be lucky, says David Tuckett. Read more âș
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Travel blogger Monet Hambrick takes her daughters Jordyn, 10, and Kennedy, 8, on separate "Mommy and Me" trips to build their one-on-one connections. Read more âș
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Weight-loss drugs like Ozempic and Wegovy have become household names in recent years. But here's why they may not work for everyone. Read more âș
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Apple iPhone 16, 16 Plus, 16 Pro and 16 Pro Max come with the latest available Apple iOS 18 pre-installed. While Apple tried to present this new iteration as one of the biggest redesigns, it doesn't feel that big in day-to-day use. However, allowing for deep personalization options across the homescreens and interface does have the potential to make the UI rather unique and different, something which has been lacking... Read more âș
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My dad was given six months to live and the first thing I wanted him to do was to write my wedding speech. I found the speech after he died. Read more âș
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Drones, artillery and guided munitions have made movement so hazardous that they raise questions about whether armies can still maneuver. Read more âș
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Tags similar to those on Los Angeles' iconic graffiti towers have appeared in another unlikely place in the City of Angels: Hollywood Hills mansions. Read more âș
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32GB of LPDDR5X RAM and 1TB PCIe Gen 4 M.2 SSD ensures that all your 4K videos are saved, and you can easily move large files or run heavy applications. Read more âș
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As Gov. Tim Walz and Sen. JD Vance attempt to woo American voters this election season, they've both deployed a classic strategy: relatable foods. Read more âș
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Kamala Harris is aiming to reassure swing voters across the US that she's the candidate who'll work to deliver on immigration reform. Read more âș
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Ten years ago, NASA nearly chose a single spacecraft provider, a decision that would have left SpaceX out of the picture, and set the stage for a disastrously limited future. Read more âș
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The Category 4 hurricane made landfall near Perry, Florida, just east of the mouth of the Aucilla River, on Thursday night. Read more âș
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The App Growth Awards 2024 are fast approaching, with the deadline for entries set for this Friday. Recognizing excellence in app marketing and growth, the awards are open to global participants across a wide range of categories, and submitting your entry is both free and simple. Why should you enter? Itâs free to participate. The application process takes just a few minutes. Winning will boost your companyâs visibility and reputation... Read more âș
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Remerge is conducting a short survey to find out what marketers think about the effectiveness of app marketing campaigns. Youâll get a copy of the full results once the survey closes on September 30, 2024. And as thank you for your time, youâll be entered into a prize draw to win a âŹ300 Amazon voucher. Donât forget to submit your details at the end of the survey for your chance... Read more âș
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One of the most impactful recent developments for the app industry was Appleâs introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app usersâ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more âș
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Most popular sources
Business Insider | 30% 25 |
GSMArena.com | 13% 13 |
CNET | 11% 6 |
Tom's Hardware | 9% 7 |
Digital Trends | 7% 6 |
View sources » |
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29.09.2024 07:31
Last update: 07:25 EDT.
News rating updated: 14:20.
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