In 2022, the Utilities vertical showed significant growth during sports events, specifically – the World Cup. PropellerAds noticed that conversion rates around certain GEOs, ad formats, and OS spiked by 20%. As stated in Forbes research, 65% of sports fans prefer smartphones to watch games. Considering these numbers, it’s easy to suggest that a lot of sports fans naturally become active users of mobile applications, especially those that make their... Read more ›
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With Valentine’s Day just behind us, let’s take a look at the top dating apps. Bumble, Match and Meet led the dating app charts in 2022, according to SensorTower’s latest report. Top dating apps stable across last two years Tinder, Bumble and Hinge were the top three dating apps in 2021 and 2022. The top two have been fairly stable with Tinder and Bumble already leading in 2020. However, in... Read more ›
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Social media app BeReal has seen its daily active user figures decline by 48 percent from its October high, according to data provided to Business of Apps by Apptopia. The app, which has marketed itself as an “authentic” social media experience with friends, reached 20 million DAUs on October 2022, but has since seen its daily actives decline to 10.4 million users. Monthly downloads of BeReal have also seen a... Read more ›
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When it comes to app growth, it can be difficult to measure success beyond installs. Now mobile app experts DigitalTurbine and Apptopia released a new report that aims to understand how brand awareness and install intent deliver app growth and strengthen app brands. Their BRAG (Brand Relative App Growth) Index shows which apps are users’ favourites across five main categories. Netflix and Prime are much-loved video apps Netflix and Prime... Read more ›
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Although users still spend the most time on their smartphones using social media apps, it seems tablet devices are more popular for video apps. According to new findings from UKOM, the online measurement company, YouTube, Netflix, BBC iPlayer, TikTok and Prime were among the top 10 apps for total time spent in December 2022. Larger apps continue to attract users The latest data finds that apps with more than 10... Read more ›
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Mobile gaming is an unstoppable force in both the gaming and mobile app worlds.  Approximately 45% of video game revenue worldwide came from mobile games in 2022, and it’ll only increase as mobile game downloads are on the rise. Last year, Nearly 90 billion downloads were recorded! Isn’t mobile gaming fascinating? To succeed in the world of mobile games, especially for hyper-casual, casual, and hybrid-casual mobile games, you need to... Read more ›
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Downloads of Microsoft’s Bing search app have skyrocketed, after it announced the integration of ChatGPT functionality. According to data from AppMagic, the Bing app saw over 1800 percent growth in downloads in the two days after the announcement, in comparison to downloads the previous week. In the previous month, Bing did not crack the top 3,000 most downloaded apps on the iOS App Store, with approximately 400,000 downloads in January.... Read more ›
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Mobile fitness and health apps have seen a surge in use and with that increased marketing spending ever since the COVID-19 pandemic. And though downloads slowed in 2022, 81% of consumers plan on using apps on their smartphones and wearables in 2023 to boost their health. How people are using apps to improve their health New research from mobile app experience experts Airship has found that more people in the... Read more ›
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 App Promotion Summit is back in London on March 23rd and OMG our attendee list is the best it’s ever been (in 10 years of running the event!) We’ve never had so many great brands sign on so early with registrations up 70% on last year. From American Express to Next, EVERYONE wants to join us at APS London. App marketers from companies like Farfetch, ITV, ClearScore, Decathlon, YNAP,... Read more ›
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Improving our health and fitness is a top new year’s resolution for many and app downloads verify this trend. From Q1 2019 to 2022, downloads of health and fitness apps in Europe increased. This was followed by a slump in installs during the second quarter. But according to new data from Sensor Tower, there’s one category that bucks the trend – Women’s Health and Fitness apps. Let’s dive in. Europeans... Read more ›
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Social media is an important channel for brands and developers to reach and acquire customers and users. Yet social commerce revenue tends to be underreported by 245%. That’s according to the latest State of Social Commerce report from mCommerce shopping experts SimplicityDX. Why social commerce reporting falls through the cracks Social media has been touted as one of the top advertising trends for 2023. That’s because 64% of consumers learn... Read more ›
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Mobile growth agency and consultancy Phiture has released its new Advanced App Store Optimization course via its online learning platform, Phiture Academy. The course is specifically written for individuals to deepen their knowledge of ASO topics, or companies seeking to build ASO capacity within existing teams. By the end of the course, individuals should have the knowledge and ASO skills required to create, implement, and continuously improve an advanced strategy... Read more ›
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Video has been one of the breakout trends in app and mobile marketing over the last few years. But how has the economic downturn affected marketers’ priorities and which types of video do marketers prefer? A survey of over 500 professionals and consumers conducted by video production experts Wyzowl finds out. Everyone’s using video for marketing A whopping 91% of businesses use video as a marketing tool in 2023, up... Read more ›
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App fatigue is real. With an app available for everything, and in many cases multiple apps for the same thing, it’s unsurprising that many users uninstall apps or don’t download new ones. But it seems there’s one category that has resisted the trend – streaming apps. New research from ironSource Aura shows that the vast majority of users would download another streaming app. Streaming apps are important According to a... Read more ›
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Consumers are increasingly using their banking apps to make financial transactions according to a new survey from financial services group Chase. The rising interest in financial apps has been driven by the pandemic which restricted access to physical banking and the speed of technological innovation. But convenience has a significant role to play here. Not without my banking app The survey found that two out of three respondents would not... Read more ›
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CryptoRom scams are the latest when it comes to financial fraud schemes tricking app users into handing over their cash. Now a new report from cybersecurity solutions provider Sophos finds that fake CryptoRom apps managed to bypass Apple’s security protocols on the App Store. Fraudulent apps defeating Apple’s and Google’s app-store security process Sophos recently unearthed two CryptoRom apps, so-called because they prey on and trick dating app users into... Read more ›
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We are excited to announce that the first look agenda for App Promotion Summit London 2023 is now LIVE. Our in-person conference at Marriott Hotel Grosvenor Square in Mayfair on Thursday 23rd March will feature a main stage focusing on app growth across the funnel plus 3 workshop rooms covering everything you need to know to become a smarter app marketer in 2023. We have confirmed speakers from what3words, Domino’s,... Read more ›
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From characters to voiceovers, adding the right creative concepts to your game app and ads can produce impressive results. But what exactly makes a successful creative strategy in 2023? Customisation for more engagement Growth platform AppLovin analyzed data from 52.3 billion impressions, 22.4 clicks, and 267 million installs, as well as tens of thousands of creatives in 2022 to shed light on the creative variables that produce the most impact... Read more ›
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Apple announced further changes to its App Store pricing on Friday. The changes will affect app and in-app purchases in the UK and other countries and are scheduled to be rolled out in February. So what exactly is happening? Here’s where apps are getting more expensive In a note shared with developers, Apple announced that prices of apps and in-app purchases on the App Store will increase in Colombia, Egypt,... Read more ›
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Did you know that 80% of customers are more likely to go with a brand that personalises experiences and offers? Or that 92% of customers expect their online shopping experience to be personalised to their needs? Customers today want to feel like they are getting a personalised experience, and brands that don’t do this risk losing and not getting these customers. Experiences enable marketers to tap into the power of... Read more ›
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Most popular sources
Business Insider
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35% 2 |
The Verge
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12% 9 |
Engadget
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11% 10 |
Gizmodo
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10% 4 |
Android Authority
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5% 2 |
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20.01.2026 14:19
Last update: 14:10 EDT.
News rating updated: 21:11.
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