Mobile gaming is an unstoppable force in both the gaming and mobile app worlds.  Approximately 45% of video game revenue worldwide came from mobile games in 2022, and it’ll only increase as mobile game downloads are on the rise. Last year, Nearly 90 billion downloads were recorded! Isn’t mobile gaming fascinating? To succeed in the world of mobile games, especially for hyper-casual, casual, and hybrid-casual mobile games, you need to... Read more ›
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Downloads of Microsoft’s Bing search app have skyrocketed, after it announced the integration of ChatGPT functionality. According to data from AppMagic, the Bing app saw over 1800 percent growth in downloads in the two days after the announcement, in comparison to downloads the previous week. In the previous month, Bing did not crack the top 3,000 most downloaded apps on the iOS App Store, with approximately 400,000 downloads in January.... Read more ›
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Mobile fitness and health apps have seen a surge in use and with that increased marketing spending ever since the COVID-19 pandemic. And though downloads slowed in 2022, 81% of consumers plan on using apps on their smartphones and wearables in 2023 to boost their health. How people are using apps to improve their health New research from mobile app experience experts Airship has found that more people in the... Read more ›
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 App Promotion Summit is back in London on March 23rd and OMG our attendee list is the best it’s ever been (in 10 years of running the event!) We’ve never had so many great brands sign on so early with registrations up 70% on last year. From American Express to Next, EVERYONE wants to join us at APS London. App marketers from companies like Farfetch, ITV, ClearScore, Decathlon, YNAP,... Read more ›
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Improving our health and fitness is a top new year’s resolution for many and app downloads verify this trend. From Q1 2019 to 2022, downloads of health and fitness apps in Europe increased. This was followed by a slump in installs during the second quarter. But according to new data from Sensor Tower, there’s one category that bucks the trend – Women’s Health and Fitness apps. Let’s dive in. Europeans... Read more ›
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Social media is an important channel for brands and developers to reach and acquire customers and users. Yet social commerce revenue tends to be underreported by 245%. That’s according to the latest State of Social Commerce report from mCommerce shopping experts SimplicityDX. Why social commerce reporting falls through the cracks Social media has been touted as one of the top advertising trends for 2023. That’s because 64% of consumers learn... Read more ›
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Mobile growth agency and consultancy Phiture has released its new Advanced App Store Optimization course via its online learning platform, Phiture Academy. The course is specifically written for individuals to deepen their knowledge of ASO topics, or companies seeking to build ASO capacity within existing teams. By the end of the course, individuals should have the knowledge and ASO skills required to create, implement, and continuously improve an advanced strategy... Read more ›
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Video has been one of the breakout trends in app and mobile marketing over the last few years. But how has the economic downturn affected marketers’ priorities and which types of video do marketers prefer? A survey of over 500 professionals and consumers conducted by video production experts Wyzowl finds out. Everyone’s using video for marketing A whopping 91% of businesses use video as a marketing tool in 2023, up... Read more ›
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App fatigue is real. With an app available for everything, and in many cases multiple apps for the same thing, it’s unsurprising that many users uninstall apps or don’t download new ones. But it seems there’s one category that has resisted the trend – streaming apps. New research from ironSource Aura shows that the vast majority of users would download another streaming app. Streaming apps are important According to a... Read more ›
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Consumers are increasingly using their banking apps to make financial transactions according to a new survey from financial services group Chase. The rising interest in financial apps has been driven by the pandemic which restricted access to physical banking and the speed of technological innovation. But convenience has a significant role to play here. Not without my banking app The survey found that two out of three respondents would not... Read more ›
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CryptoRom scams are the latest when it comes to financial fraud schemes tricking app users into handing over their cash. Now a new report from cybersecurity solutions provider Sophos finds that fake CryptoRom apps managed to bypass Apple’s security protocols on the App Store. Fraudulent apps defeating Apple’s and Google’s app-store security process Sophos recently unearthed two CryptoRom apps, so-called because they prey on and trick dating app users into... Read more ›
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We are excited to announce that the first look agenda for App Promotion Summit London 2023 is now LIVE. Our in-person conference at Marriott Hotel Grosvenor Square in Mayfair on Thursday 23rd March will feature a main stage focusing on app growth across the funnel plus 3 workshop rooms covering everything you need to know to become a smarter app marketer in 2023. We have confirmed speakers from what3words, Domino’s,... Read more ›
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From characters to voiceovers, adding the right creative concepts to your game app and ads can produce impressive results. But what exactly makes a successful creative strategy in 2023? Customisation for more engagement Growth platform AppLovin analyzed data from 52.3 billion impressions, 22.4 clicks, and 267 million installs, as well as tens of thousands of creatives in 2022 to shed light on the creative variables that produce the most impact... Read more ›
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Apple announced further changes to its App Store pricing on Friday. The changes will affect app and in-app purchases in the UK and other countries and are scheduled to be rolled out in February. So what exactly is happening? Here’s where apps are getting more expensive In a note shared with developers, Apple announced that prices of apps and in-app purchases on the App Store will increase in Colombia, Egypt,... Read more ›
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Did you know that 80% of customers are more likely to go with a brand that personalises experiences and offers? Or that 92% of customers expect their online shopping experience to be personalised to their needs? Customers today want to feel like they are getting a personalised experience, and brands that don’t do this risk losing and not getting these customers. Experiences enable marketers to tap into the power of... Read more ›
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The number of app publishers utilising ads in the App Store and Google Play increased by 2x in 2022, up from 60,000 in 2019. A report from in-app advertising company Apptica also sheds light on the top creative formats and app categories across both stores. Publishers on Android outrun those on iOS Out of the 120,000 publishers advertising in 2022, 29% covered iOS and 71% used Android. The maximum number... Read more ›
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It seems that 2023 is going to be a much bigger year for influencer marketing with 64% of brand marketers expecting to grow their budgets on the format. That’s according to a new survey of 150 brand marketing leaders by creator marketing company Open Influence. Brand marketers see the value in influencer marketing A growing number of brands have opened up their budgets to influencer marketing with 13% of them... Read more ›
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We couldn’t be more excited to announce App Promotion Summit is returning to NYC in-person on Thursday 22nd June 2023. 300 app marketers will gather in Midtown Manhattan to meet, learn and discuss across four rooms of app growth content. We’ll be providing the finest 5* food and drink in our legendary friendly atmosphere. Join us as we bring together the US app community to share how apps are adapting,... Read more ›
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There’s much to be excited about when it comes to mobile video ads. The format boosts ROI for small and large advertisers alike and viewability rates are significantly higher than those of other formats. Unsurprisingly, 63% of mobile advertisers consider short-form video a top marketing trend for 2023. But new research shows that video ad placement may require some refinement as most consumers will hold brands accountable for the content... Read more ›
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Mobile app adoption on the App Store and Google Play remained stagnant in the final quarter of 2022 according to the latest data from Sensor Tower. That’s on the back of an overall 9% rise in app installs to 151 billion in 2022. But some app categories performed better than others. There’s no stopping social apps Global app downloads dropped 0.1% year-on-year to 35.5 billion in Q4 2022. However, social... Read more ›
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Most popular sources
Business Insider
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30% 25 |
GSMArena.com
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14% 13 |
CNET
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12% 7 |
Tom's Hardware
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9% 7 |
Digital Trends
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7% 6 |
| View sources » | |
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29.09.2024 07:21
Last update: 07:15 EDT.
News rating updated: 14:11.
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