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A brand new study reveals that midcore gamers are almost twice as expensive to acquire than casual gamers. Yet, their lifetime value can be substantially higher, according to Liftoff’s latest 2023 Midcore Gaming Apps Report. We’ll dive straight in. Why are install costs twice as high for midcore gamers? Based on programmatic data from over 30 billion ad impressions and 1.1 billion clicks across 5.5 million installs, the latest report finds that the average CPI for midcore games is approximately $2, which is
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Business of Apps
Amazon today has dropped the price of the new M5 MacBook Pro to $1,449.00, down from $1,599.00. This is the 10-Core model with 16GB RAM and 512GB SSD, and it's a solid second-best price on the M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the... Read more ›
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Adobe has announced updates for Premiere and After Effects, including new AI-powered tools that are meant to speed up your video editing tasks. In Premiere, the company’s video-editing software, it has unveiled a new AI-powered Object Mask feature that lets you easily pick and track persons or objects moving through your video clips. You simply have to hover over that object and click to generate a mask overlay in seconds.... Read more ›
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US tariffs under Donald Trump have been paid almost entirely by Americans, with foreign exporters paying for only 4%, a German study found. Read more ›
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Nvidia's long-rumored N1/N1X SoCs have traded an actual launch for rumors for more than two years now. Going as far back as 2021, when MediaTek's partnership with Nvidia was first unveiled, we've only heard about the chip through leaks. With the N1 silicon powering the GB10 Superchip, it's perhaps finally time for it to debut in consumer products. Read more ›
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Sony has announced plans to spin off its TV hardware business, shifting it to a new joint venture with TCL. The two companies have signed a non-binding agreement for Sony's home entertainment business, with TCL set to hold a 51 percent stake in the new venture, and Sony holding 49 percent. With this partnership, TCL […] Read more ›
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Honda's Rebel 300 upgrade for 2026 removes one of the biggest pain points for newbies. Read more ›
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AI-powered shopping has the potential to be a big boost to Amazon’s retail business, CEO Andy Jassy said on Tuesday. And while Amazon already has its own shopping chatbot, it is also looking for ways to partner with other companies to run their chatbots on its site. In an interview with The Information’s Jessica Lessin at the World Economic Forum in Davos, Jassy noted that with many AI-powered shopping tools,... Read more ›
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Larian Studios' new Divinity game has been the talk of town since it was revealed at The Game Awards 2025. Even the comments on potential gen-AI use, ensuing backlash, and course-correction haven't sunk the excitement around the next RPG from the developers behind Baldur's Gate 3. In fact, the 2023 CRPG and the studio's previous game, Divinity: Original Sin 2, have seen a surge in popularity. Read more Read more ›
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Being a bad boy will not be tolerated in director Jan Komasa's wild movie about family and discipline, "Heel." Read more ›
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Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a majority 51 percent stake in its home entertainment arm to TCL, while retaining a 49 percent share. The joint venture is set to start operations in April 2027, pending regulatory and other approvals. The new... Read more ›
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In a strange twist of fate, a fire broke out this week at the Rad Power Bikes retail store warehouse in Huntington Beach, California, Electrek reports. The structural blaze came less than two months after the Consumer Product Safety Commission (CPSC) warned customers to "immediately stop" using and dispose of some of the company's e-bike batteries due to fire hazard. In December, Rad filed for Chapter 11 bankruptcy protection, stating... Read more ›
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Netflix has updated the acquisition terms for its Warner Bros. Discovery offer to an all-cash deal, replacing its initial $82.7 billion cash and stock agreement. The changes are designed to expedite the sale of WBD studios and streaming businesses, following repeated attempts by rival bidder Paramount to pressure shareholders into accepting its own $108 billion […] Read more ›
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President Donald Trump wrapped up his first year in his second term. Here's how inflation, the job market, tariffs, and spending have evolved. Read more ›
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On this week’s episode of The Big Interview podcast, Wikipedia founder Jimmy Wales talks about maintaining neutrality in an online ecosystem increasingly hostile to facts. Read more ›
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Part of a lawsuit accusing OpenAI of abandoning its non-profit status claims Musk is owed anywhere from $79 billion to $134 billion in damages for the “wrongful gains” of OpenAI and Microsoft. Musk claims in the filing that he’s entitled to a chunk of the company’s recent $500 billion valuation, after contributing $38 million in “seed funding” during the AI company’s early years. It wasn’t just money — according to... Read more ›
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Sony plans to spin off its TV hardware business to a new joint venture controlled by Chinese electronics giant TCL, the two said Tuesday, a significant retreat for the Japanese giant whose Bravia line has long occupied the premium end of the television market. TCL would hold a 51% stake in the venture and Sony would retain 49% under a nonbinding agreement the two companies signed. They aim to finalize... Read more ›
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vivo's X200 series currently includes five smartphones, and today, vivo announced it will add a new member to this lineup next week - the X200T. The vivo X200T will be unveiled in India on January 27 at 12 PM local time. vivo is advertising the X200T as a smartphone "engineered for travel and real-world photography," and it will come in two colors - Seaside Lilac and Stellar Black. The vivo... Read more ›
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Seth Meyers has attempted to unpack the situation with Trump, Greenland, and Norway in his "Late Night" segment "A Closer Look". Read more ›
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London-based Stream, a workplace finance provider (formerly Wagestream), today announced the close of its €76 million ($90 million) Series D funding round to accelerate its mission of delivering financial tools to the everyday worker by partnering with employers. The latest round is led by Sofina, with continued backing from existing investors Ascension Ventures, Balderton, Northzone, ... Read more ›
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Business of Apps
Most popular sources
Business Insider
|
43% 11 |
Engadget
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8% 7 |
The Verge
|
8% 4 |
Android Authority
|
5% 2 |
Slashdot
|
4% 1 |
| View sources » | |
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20.01.2026 10:35
Last update: 10:31 EDT.
News rating updated: 17:31.
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