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815 Fitness app adoption hit its worst quarter but sessions remained consistent at 1% rise

Business of Apps
Anne Freer @ Business of Apps 2 place · 06/30/2023 04:15 EDT

Fitness app adoption hit its worst quarter but sessions remained consistent at 1% rise

Fitness and health apps saw some of the worst adoption on both app stores in Q4 2022 since the beginning of 2020. That’s according to a new report from performance marketing agency AdQuantum based on SensorTower data. Let’s take a look at the changing fitness app market, emerging trends and best-performing strategies. Why did fitness and health app adoption slow in 2022? The decline in fitness app uptake in recent years needs to be considered in the context of strong growth during the COVID-19 pandemic as l

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