A brand new study reveals that midcore gamers are almost twice as expensive to acquire than casual gamers. Yet, their lifetime value can be substantially higher, according to Liftoff’s latest 2023 Midcore Gaming Apps Report. We’ll dive straight in. Why are install costs twice as high for midcore gamers? Based on programmatic data from over 30 billion ad impressions and 1.1 billion clicks across 5.5 million installs, the latest report... Read more ›
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A surprising revelation was recently made about WeChat, the popular Chinese messaging and social app. The app now has over 400m monthly active users for its mini-games. How did it get there? And what are mini-games? Mini-games in WeChat According to a presentation from Chinese game analytics firm Gamelook, WeChat, which boasts over 1 billion users globally, has a thriving subset of mini-games. Initially introduced in China in 2017, WeChat’s... Read more ›
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Apple revealed a new ad format for the App Store, exclusively tailored for the Today tab. The revamped design presents a more concise layout compared to the previous full-height card style. Let’s take a closer look. What’s the new Today tab ad format? If an app is featured on the Today tab it’s displayed on the front page of the App Store. This means users will instantly see apps. To... Read more ›
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With more consumers using mobile apps and mobile devices than ever before, 95% of marketers have shifted their focus toward customer retention. That’s according to new research by OneSignal, the customer engagement platform. Why retention is in According to the survey of over 1,000 product and marketing experts, engineers, and C-suite executives, customer retention held significant importance for a majority of the participants, with 95% stating that it was either... Read more ›
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App developers recognise the crucial connection between brand building and expanding their user base. However, navigating the vast marketing landscape can be overwhelming, given the multitude of available options. That’s why Digital Turbine and Apptopia have taken a closer look at common winning strategies among leading apps to find out just which strategies are working the best. In analysing app install volumes and brand power for 20 leading apps across... Read more ›
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In-game ads tend to attract higher viewability rates according to new research from game ad platform Anzu, in collaboration with global attention tech company Lumen Research. This study, the most extensive of its kind thus far, delved into the influence of attention on digital advertising, with a particular focus on intrinsic-in-game ads. The objective was to asses the impact of ads on gamers, explore the connection between attention and purchase... Read more ›
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Over two-thirds of gamers play on mobile devices, according to the latest Global Gamers Study 2023 from app experts Newzoo. The latest study found that 79% of gamers used their mobile devices to play and almost half (47%) played on multiple platforms. Mobile gaming endures The latest report examines how and why gamers play on their mobile devices. It shows that mobile gaming remains the dominant platform among gamers, with... Read more ›
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In a bid to enhance competition within the app payments market, the Japanese government recently unveiled its intention to enforce new regulations on Google and Apple. These rules will mandate the tech giants to allow developers to utilise alternative payment systems, distinct from their own. Changes in Japan The government panel’s report suggests that Google and Apple should enable smartphone users to securely install applications from sources other than their... Read more ›
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Gen Z’s interest in gaming apps is undeniable. According to new research from marketing firm Fluent, almost half of the generation’s users have at least four gaming apps installed on their phones. Let’s dive in. Even non-gamers install gaming apps Gen Z is the generation with the highest interest in mobile gaming with 48% of them having installed four mobile games and 26% having installed seven or more. Millennials rank... Read more ›
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. Some 77% of players who have ever converted to in-app purchases (IAP) did so within the first two weeks of downloading a mobile game. That’s according to the latest report by Unity, the platform for creating and operating interactive, real-time 3D content, which examined current efficiency in monetisation and user acquisition strategies in mobile games. Let’s take a look. Timing is everything Developers of gaming apps are well aware... Read more ›
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How VTA improves campaign measurements When using VTA, marketers track the number of times an ad is seen by potential customers (impressions), and this information helps them analyse and optimise their campaigns. It helps marketers understand the impact of platforms like Facebook, Instagram, TikTok, Snapchat, and Twitch on their marketing efforts, assessing how these platforms contribute to purchase intent, brand awareness, and favourability. Adjust conducted a study on apps around... Read more ›
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Ever wondered if there’s a right time to display your in-app pop-up notification asking users to allow or deny tracking? Mobile gaming experts Game Refinery wondered about just that and analysed the ATT tracking pop-up data of the 200 top-grossing US games. How ATT impacted tracking In April 2021, Apple introduced its App Tracking Transparency (ATT) policy, which required companies to obtain permission from app users before tracking their data... Read more ›
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Onymos, the developer of a Features-as-a-Service platform, just announced the extension of its platform to support the creation of Internet of Things (IoT) and Internet of Medical Things (IoMT) ecosystems and apps. Enterprises will now be able to access the IoT capabilities through the Onymos Features-as-a-Service platform. What changes is Onymos making? Onymos Features-as-a-Service platform improves app development and innovation in industries like retail, healthcare, and entertainment. With over 20... Read more ›
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TikTok has become the first-ever app to exceed $1 billion in consumer spending within a single quarter. That’s according to new data from mobile app experts data.ai. Let’s dive in. One-time purchases can still succeed TikTok amassed $1 billion in consumer spending in Q1 2023, followed by Honor of Kings, a popular game, which saw $570 million in global consumer spending across iOS and Google Play platforms. YouTube secured the... Read more ›
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China retains its unrivalled position as the dominant force in the global mobile gaming industry, capturing a staggering 31.7% share of the worldwide mobile games revenue, all generated domestically. That’s according to the latest research from video games market research firm Niko Partners. China leads in revenues China is expected to reach $57 billion in gaming revenues by 2027. That figure includes mobile, PC and console games. Game companies in... Read more ›
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Influencers are out Consumers are in Key takeaways Perhaps it was only a matter of time before we’d all get tired of the endless stream of influencers on our social apps unpacking or promoting products. Now research by SaaS platform provider EnTribe confirms that the majority of consumers aren’t interested in influencer posts and, worse, do not trust brands using them. Let’s dive in. Influencers are out To understand consumer... Read more ›
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Ad revenues are falling Twitter has a problem Key takeaways Twitter’s ad revenues in the US have taken quite the hit during April and May according to an internal presentation obtained by The New York Times. It also seems that the company has failed to meet sales projections during this period. Let’s take a look. Ad revenues are falling During the five weeks between April 1 and the first week... Read more ›
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What’s the gist? Rewarded playtime Key takeaways Gamelight, a mobile game advertising platform, has expanded its operations to nine countries around the world. In addition to the US, Germany, the UK, Canada, and Australia, Gamelight has now introduced its services in France, Italy, Spain, and the Netherlands. What’s the gist? Launched by LOUD Ventures in Germany, Gamelight is now a major player in the rewarded marketing space. The platform taps... Read more ›
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iOS adoption WDC 2023 Key takeaways Some 81% of devices now use iOS 16 according to data released by Apple in the lead-up to the highly anticipated WWDC 2023 event. The company recently unveiled fresh insights into the widespread adoption of iOS 16, just as it gears up to introduce its newest mobile operating system, iOS 17. iOS adoption While 81% of devices adopted iOS 16, a notable 13% of... Read more ›
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App Store tax changes Why is Apple updating its tax regulations? Key takeaways Tech giant Apple made this week announced a series of upcoming tax changes that will impact apps, in-app purchases, and subscriptions. These changes are set to take effect from May 31. Let’s take a closer look. App Store tax changes In a blog post, the iPhone-maker highlighted that developers on the App Store will see modifications in... Read more ›
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Most popular sources
Business Insider
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63% 23 |
CNET
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6% 0 |
GSMArena.com
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6% 5 |
Mashable
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4% 3 |
Tom's Hardware
|
3% 0 |
| View sources » | |
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29.09.2024 01:15
Last update: 01:05 EDT.
News rating updated: 08:10.
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