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539 Lemon8 struggles to kickstart in US despite influencer marketing push

Business of Apps
Anne Freer @ Business of Apps 1 place · 11/06/2023 05:05 EDT

Lemon8 struggles to kickstart in US despite influencer marketing push

ByteDance, the parent company of TikTok, has been working to propel its Pinterest-Instagram rival, Lemon8, but their ambitions have not materialised as planned. Recent data from Appfigures, an app store market intelligence provider, reveals that since its US launch earlier this year, the Lemon8 app has accrued a mere 2.6 million total downloads. Influencer push This lacklustre reception is particularly perplexing given the substantial influencer marketing campaign that accompanied its introduction. Several.

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